loveland chamber ncsms - social media success by mari smith

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www.marismith.com ©2008 mari smith - marismith.co "Finally! Discover How To Create An Attractive And Active Fan Page For Your Business That Brings You More Traffic, More Visibility, More Clients, and Ultimately More Money!" Mari Smith How To Strategically Use The Top Social Networks To Increase Your Profits! with @marismith presents

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Mari Smith's presentation to the Loveland Chamber Social Media Social Thursday, April 8th, 2010.

TRANSCRIPT

  • 1."Finally! Discover How To Create An Attractive And Active Fan Page For Your Business That Brings You More Traffic, More Visibility, More Clients, and Ultimately More Money!"
    presents
    How To Strategically Use The Top Social Networks To Increase Your Profits!
    with
    Mari Smith
    @marismith

2. 2
The Social Media Revolution
Social Media Revolution
Social Media ROI
@equalman
@marismith
3. Bubbly Scottish-Canadian!
Relationship + Internet = Social Media!
3
A Wee Bit About Mari

  • The Pied Piper of Facebook

@marismith
4. 4
Success Stories
@marismith
5. What about ROI?
If youre only looking for social media ROI (Return on Investment)
try Return on Ignorance.~Jeffrey Hayzlett CMO, Kodak
@marismith
5
6. Social Media is NOT an ATM machine!
@marismith
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7. 10 Steps to Monetizing Social Media
Own a tight niche
Create a world class, consistent brand
Set clear objectives
Choose and set up your social sites
Understand widgets, feeds, web 2.0
Implement Radical Strategic Visibility
Grow your tribe
Apply the 80:20 rule
Drive traffic into your funnel
Track, measure, monitor
Repeat Steps 6-10!
@marismith
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8. Step #1: Own a tight niche
@marismith
8
9. Step #2: Create a world class, consistent brand
@marismith
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10. Step #3: Set clear objectives
@marismith
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11. Step #4: Choose and set up your social sites
@marismith
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12. Social Sites: The Big Four
@marismith
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13. 13
450+ million active members.
#2 most trafficked site.
@marismith
14. 14
Facebooks Mission
To help the world connect &
communicate more effectively.
@marismith
15. Facebooks Best Features
Fan Page
@marismith
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16. Sample Canvas Page
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17. Sample Canvas Page
@marismith
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18. 18
19. 19
Twitter Shoutouts!!
@marismith
20. Step #5: Understand widgets, feeds, web 2.0
@marismith
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21. @marismith
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22. Facebook Connect
It took us 8 years to reach 1.5 million registered users in the era of email. It took us only 5 months to acquire the same number of users on Facebook.
@marismith
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23. Step #6: Implement Radical Strategic Visibility

  • YOU are the go to person for a very tight niche

24. Youre seen everywhere in all the right places, right times, right people. 25. One-click visiblity (Maris Ninja Tricks!)@marismith
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26. Monetizing Social Media
Your ultimate goal with social media efforts is profitability. If you remain invisible to your customers, you will not bring in revenue.~Vanessa Fox cyberspace visionary
@marismith
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27. Step #7: Grow Your Tribe
@marismith
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28. Step #8: Apply the 80:20 Rule
@marismith
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29. Step #9: Drive traffic to your funnel
@marismith
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30. Step #10: Track, measure & monitor
@marismith
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31. The Sky is the Limit!
Social Media is your ticket to SUCCESS!
@marismith
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32. Connect with Mari:
marismith.com
facebook.com/marismith
twitter.com/marismith
youtube.com/facebookmari
quickstartsocialmedia.com
bit.ly/facebook-mktg
@facebookmktg
@marismith
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