LOVEMYDOG

Lilly Shahravesh

Jan 2012

Lilly ShahraveshDesigner and author

• Originally a successful designer for leading UK fashion houses.

• In late ‘90’s started making sweaters and coats for her sister’s dog.

• Everyone asked where they could buy them!• In 2003 set up LoveMyDog – the UK’s first

couture fashion house for dogs.

Lilly is also the author of the best–selling coffee table book “Canine Couture” by Jacqui Small Publishing/Aurum Press UK, St Martin’s press USA, Basserman Munich Germany & Calderini Milan Italy.

About LOVEMYDOG• Established in 2003• UK’s leading brand of designer dogwear• Award-winning architect-designed showroom• Featured on catwalks, loved by celebrities

About LOVEMYDOGSold in high-end stores & department stores in London, Paris, Milan, New York, San Francisco, Tokyo, Sydney and Europe

Radio & TV Coverage

Editorial Press

Our signature fabric• Collaboration with Harris Tweed Hebrides• Unique new tweed known as “Hoxton Tartan”

Our Target Market:• Couples and singleton dog owners 25-45 no kids • ‘Humanise’ their pets (Source: Mintel)• Wear designer labels

Our Core Collections:

Coats & Sweaters

Collars & Leads

Beds & Blankets

Toys & Accessories

Unique Management Skills- LOVEMYDOG

• Product Design • Production (UK & Far East)• PR – frequent guest on TV & radio,

frequent mentions in the press

Unique IP - LOVEMYDOG

• Complete brand identity for specialist luxury brand

• Unique designs and collections• Unique Harris Tweed fabric • Consumer website

Pet market – UK & China

• In 2012 MTW Research estimates that sales of pet clothing will top £30m for the first time, hitting £35m by 2015

• The Chinese pet products market is forecast to reach value sales of US$616 million in 2010, an increase of 54.3% over the 2005-2010 period. However, the annual rate of real growth is forecast to decelerate from 3.8% to 2.3% between 2009 and 2010. Rising levels of affluence and changing attitudes to pet ownership have been the main factors driving this growth. Between 2004 and 2009, the proportion of Chinese households with annual disposable income of US$10,000 (in purchasing power parity terms) doubled, from 19% to 38.5%, while the proportion of households with annual disposable income of US$25,000 (in PPP terms) nearly trebled, from 3.7% to 9.7%. (Source Euromonitor Int)

Investment potential - LOVEMYDOG

• Clearly identifiable market niche• Unique product offering• Good margin opportunity• Unexplored opportunities in multi-channel

environment• Contacts at Debenhams, John Lewis &

Highgrove Enterprises• Management receptive to strategic input

Thank you!

Lilly Shahravesh

lilly@lovemydog.co.uk

Lovemydog