Alexis Dormandy

Never Forget A Recommendation Again

The Customer Problem: What should I book/try/buy?....

Timeconsuming

Too many sources

Sources not known and nottrusted

Reviews not Recommendation

… I only really trust my friends…

Source: Nielsen Trust Survey

…what I need is a place to remember my recommendations and share them with my friends

= +

… for recommendations

+…

LoveThis: Website & iPhone

Save FindSend

Paddy Cosgrave

The competition don’t deliver the basic solution to the problem

Competitor Product Comparison

Functions Required To Be A Friends' Recommendation Service LoveThis Email Evernote Yelp? Qype?

Social Recommendation Apps**

1) Recommend anything Yes Yes Yes No No

2) To anyone (not just other users) Yes Yes Yes Yes No

3) Search recommendations to find one you need Yes No* No No No

Search your own recommendations Yes Yes Yes Bookmarks No

Can view all other friends recommendations Yes No* If sent to you Yes Yes

Search friends recommendations Yes No No Bookmarks NoFilter friends recommendations Yes No No No Only by category

By friend Yes No * No No NoBy category Yes No No No YesBy keyword Yes No Yes No No

View on map Yes No No Yes No

* Emails are searchable, but only the ones sent directly to you, and only if you can remember the name of the recommendation or person** e.g. Stamped, CircleMe, Get Glue

Awards

• Top 20 British Tech Startups 2012 – TechRadar

• Future 50 Most Disruptive Brands in UK - Real Business

• Finalist HSBC Startup of the Year 2012 Awards

Revenue Models

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Social Commerce

Customer Data & Insight

B2B

Building a valuable business

Who is this valuable to?

◄ The obvious (Facebook, Google etc)

◄ Data businesses (Nielsen, Experian) 

◄ Media companies (content distributors and advertisers)

◄ Internet Businesses in adjacent markets (e.g. Yelp, Tripadvisor)

◄ Large Retailers (e.g. Amazon)

Who is trusted

?What will

people buy?

Who buys what?

Who to market to, with what

offers?

What media those people will use?

What is recommended and to whom?

LoveThis knows: 

Who is truste

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