Low Budget Digital Marketing Strategy for StartupsAugust 2016 By Aumcore

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Table of Contents• Blog Posts• Content Writing• Influencer

Marketing• Pay-Per-Click

(PPC)• Social Media• Event Marketing• Email Marketing

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Start Blogging

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One of the easiest and cheapest ways on a low budget to drive traffic to your company’s website is to create interesting, relevant, and consistent pieces of writing. Why do it?

• People want to read content related to current business trends, news, and other exciting content related stories.

• Blogging keeps visitors engaged and wanting to come back for updates.

Check out Aumcore’s blog for more tips and posts regarding marketing strategies!

Get Your Name Out There By Blogging

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Publish Quality Content

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Creating content for multiple platforms is cost effective and provides many benefits in return.

• Writing and posting creative content is easy to manage, and can be generated through an agency or in-house.

• It’s imperative for companies to generate content that keeps customers coming back to their site and media channels.

• According to contentmarketinginstitute.com, on average 32% of total marketing budgets are going towards content, compared to 25% the year prior.

• Content marketing encourages users to engage with the company which inevitably adds value to the company’s brand.

Content is King, Make What You’re Talking About Interesting!

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Dive Into Influencer Marketing

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Incorporating some form of influencer marketing is relatively in-expensive and can have tremendous media outreach.

• An influencer is someone that almost always has a great mount of trust invested in them by their audiences. Examples of people like this are popular bloggers, youtubers, instagram accounts, etc.

• Influencer’s can enter niche markets in their own followings, not easily accomplished by other marketing tools.

• According to a study performed by The ODM Group, 74% of consumers rely on social networks to influence purchasing decisions.

Have People Talk About Your Brand

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Start PPC Advertising

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Google AdWords allows companies to set up low budget and cost efficient ways to promote a business using pay-per-click (PPC) advertising. The benefits:

• You can specifically target your audience by location, time, and even device for certain marketing campaigns.

• According to economicimpact.google.com, businesses generally make an average of $2 in revenue for every $1 spent on AdWords.

Understanding best keywords and targeted approach can be difficult. Investing in an expert in a PPC Company can prove to be extraordinarily beneficial in reaching your goals.

This Stuff Works! Paid Search Marketing Can Provide That Little Boost

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Set Up Social Media Channels

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It’s a must have in today’s business market for companies to have the basic social media channels such as Facebook, Instagram, and Twitter. The best part – it’s free! Benefits Include:

• Creating business profiles is simple and hassle free, and can be managed in-house or through an agency.

• According to nytimes.com, in 2016 users spend an average amount of 50 minutes per day on Facebook. This is almost as much time per day as people spend eating and drinking.

• Almost 78% of the US population has a social media profile, creating an incredible reach.

• Paid social media advertising can sometimes be leveraged for as littles as $5 per campaign reaching an audience specified by your business target market.

Social Media Should Be Your New Best Friend

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Try Some Event Marketing

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Take Advantage of Live Events and ExperiencesTraditional event marketing still is a very relevant strategy in today’s social media age and more importantly it doesn’t require any high investment.

• 77% of Business to Business (B2B) marketers use in-person events as a form of marketing.

• Handing out tangible representations of your company at event promotions reminds customers of the brand when it comes time to purchase.

• You can even take advantage of social media to advertise and publicize events you are attending.

Event marketing develops personal interactions between your brand and the consumer, giving greater incentive for purchasing decisions.

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Incorporate Email Marketing

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According to entrepreneur.com, creating email lists is the easiest way to get in direct touch with the target audience you are trying to reach. Having a strong email list of existing or potential customers is easy to accomplish on a low budget and relatively easy to obtain. Added benefits:

• Expand your reach! In 2015, 2.6 billion people used email and by the end of 2019, this number will increase to over 2.9 billion. This is over one-third of the world population.

• Email marketing allows you to send relevant content like product and service updates, specific campaigns and more through simply clicking the “send” button.

The List is Growing…Your’s Should Too!

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©2016 AUMCORE. ALL RIGHTS RESERVED.

The content of this presentation is proprietary and confidential. Content contains concepts and work performed for multiple Brands (including confidential client names) and is not to be shared or disclosed without prior authorization.

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