low cost focused strategy

10
ocused Low Cost Strategy Presented by – Mahak Dhoot

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Page 1: low cost focused strategy

Focused Low Cost Strategy

Presented by – Mahak Dhoot

Page 2: low cost focused strategy

“Competitive strategy is about being different. It means deliberately choosing to perform activities differently or to perform different activities than rivals to deliver a unique mix of value.”

Competitive Strategy

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Focused Low-Cost Strategy

Based on low cost

Concentrate on a narrow customer segment

Offering niche customers a product customized to their needs Which

hat is unique?

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Low Cost Hotels

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Budget Hotels

Signifies – :

Simplicity, Convenience, Informality, Style, Warmth, Modernity, Affordability

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Details of Budget Hotels

Competitive pricing technique

Located in cities with business traffic

Created a good backend industry

Outsourcing of Food and Beverages as margins are lessMinimum staff

Ginger Hotel-Simple, unique, reasonable, basic and innovative

Page 7: low cost focused strategy

Self controlled AC rooms LCD TV’s Wi-Fi internet Satellite channels Electronic Locks Mini fridge Doctor on call Branded toiletries 24-hour running hot and cold waterTea-Coffee maker Cyber Café Gymnasium 100% Power backupInternet booking Secure Parking Full length mirror

Facilities such as

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Targeting

Demographics

• Middle Class• High Tech Youths

Geographical

• Tourism takes place all the year round• Cities and towns which have

consistent flow of business traffic

Demographics

• Middle Class• High Tech Youths

Geographical

• Tourism takes place all the year round• Cities and towns which have

consistent flow of business traffic

Target Market

Page 9: low cost focused strategy

Smart Concepts of Ginger HotelSmart Sleep

Good and better to sleep bedAdvanced pressure point reliefs in beds

Smart Space rooms Rooms are designed with comfort and practicality in mind

Safe zone 24-hour security Close-circuit TV maintains records Swipe card locks

Page 10: low cost focused strategy