low-cost safety improvements pooled funds study marketing plan review vicki glenn, vhb
TRANSCRIPT
![Page 1: Low-Cost Safety Improvements Pooled Funds Study Marketing Plan Review Vicki Glenn, VHB](https://reader036.vdocuments.net/reader036/viewer/2022082820/5697bf911a28abf838c8ea0c/html5/thumbnails/1.jpg)
Low-Cost Safety Improvements Pooled Funds Study
Marketing Plan Review
Vicki Glenn, VHB
![Page 2: Low-Cost Safety Improvements Pooled Funds Study Marketing Plan Review Vicki Glenn, VHB](https://reader036.vdocuments.net/reader036/viewer/2022082820/5697bf911a28abf838c8ea0c/html5/thumbnails/2.jpg)
Marketing Plan Overview
Introduction Intended Users Distribution Methods Program/Product Support Outreach Training Program Integration Conclusion
![Page 3: Low-Cost Safety Improvements Pooled Funds Study Marketing Plan Review Vicki Glenn, VHB](https://reader036.vdocuments.net/reader036/viewer/2022082820/5697bf911a28abf838c8ea0c/html5/thumbnails/3.jpg)
Introduction
Objectives Increase awareness among transportation agencies Promote technology transfer to broad audience Encourage resource sharing among professionals
Products Technical Report Technical Brief
![Page 4: Low-Cost Safety Improvements Pooled Funds Study Marketing Plan Review Vicki Glenn, VHB](https://reader036.vdocuments.net/reader036/viewer/2022082820/5697bf911a28abf838c8ea0c/html5/thumbnails/4.jpg)
Intended Users
Intended Users Transportation Agencies State Safety Agencies Federal Transportation and Safety Agencies Engineering and Safety Professional
Associations Other Professional Organizations Academia TRB Committees
![Page 5: Low-Cost Safety Improvements Pooled Funds Study Marketing Plan Review Vicki Glenn, VHB](https://reader036.vdocuments.net/reader036/viewer/2022082820/5697bf911a28abf838c8ea0c/html5/thumbnails/5.jpg)
Distribution Methods
Printed publications
FHWA Safety and RD&T Websites
State DOT and partner Websites
Marketing brochure for professional meetings
Meeting presentations
Email notices
Published articles
![Page 6: Low-Cost Safety Improvements Pooled Funds Study Marketing Plan Review Vicki Glenn, VHB](https://reader036.vdocuments.net/reader036/viewer/2022082820/5697bf911a28abf838c8ea0c/html5/thumbnails/6.jpg)
Outreach
Media calendar
Articles and interviews State DOTs County and local agencies
FHWA publications Public Roads
University Tech Transfer Centers
Trade Press Publications Better Roads Magazine
![Page 7: Low-Cost Safety Improvements Pooled Funds Study Marketing Plan Review Vicki Glenn, VHB](https://reader036.vdocuments.net/reader036/viewer/2022082820/5697bf911a28abf838c8ea0c/html5/thumbnails/7.jpg)
Training
FHWA National Highway Institute Safety Workshops
Local / Tribal Technical Assistance Programs
![Page 8: Low-Cost Safety Improvements Pooled Funds Study Marketing Plan Review Vicki Glenn, VHB](https://reader036.vdocuments.net/reader036/viewer/2022082820/5697bf911a28abf838c8ea0c/html5/thumbnails/8.jpg)
Conclusion
What’s missing?