low res luv me buddies artwork
TRANSCRIPT
London based Lavish Rights is a creator and developer of character based intellectual property.
We specialise in making people smile giving wide ranging appeal and therefore huge retail potential.
www.lavishrights.com
Contact Details
Marc Todd Direct: +44 ((0)207 292 1204Mobile: +44 (0)7767 470723E-mail: [email protected]
Vanessa Champion Direct: +44 ((0)207 292 1204Mobile: +44 (0)7747 025361E-mail: [email protected]
www.luvmebuddies.com
The cutest new line-up for 2010!
LUV ME BUDDIES™’ is an innovative new, sentiment driven property from Lavish Rights, designed by leading UK
design team, Vicky Dudley and Natalia Pasquino
Simultaneous global roll out starting in Summer 2010
• Comprehensive, development research conducted globally, amongst 400+ girls aged from 5 to 15 years.
• This adorable brand will consist of 30+ characters, all as cute as each other!
• Brand awareness driven by a huge online campaign of social networking and viral communications.
• Unique and highly interactive, multi-lingual website launches July 2010, along with an exciting range of mobile phone apps.
• A vast array of characters and pattern and colour combinations will be available to licensees, through our unique, online interactive asset library, including topically themed collections to tie in with major global events and fashion trends.
• Cute and captivating application potential across a wide range of product categories.
• Distinct style guides being created for 2 core demographic groups – Girls aged 5 – 9 and 10-15.
Well, it floats higher and higher and further and further, right up to the highest cloud in the sky; A giant heart shaped cloud, that’s so high up, you can hardly see it from the ground.
And in this cloud is a magic tree, with heart shaped leaves and lovely heart shaped fruit.
Like all the other balloons that float up into the sky, your balloon will get caught in the branches of this magic tree and when it does, something magical happens!
Just like the fruit, your balloon becomes heart-shaped, and turns into a ‘Luv me Buddy’!
And do you know what happens then?
Well, it sits in the branches of the magic tree, waiting...
...waiting for the dreams of a little girl to wish it down.
When a little girl dreams and wishes that she had a puppy, a kitten, a bunny (or any other animal to love), the magic tree hears her, and as she sleeps sends her, gently floating
down from the giant cloud, the ‘Luv me Buddy’ of her dreams.
The ‘Luv me Buddy’, lightly falls from the sky, through her window, and onto her pillow all ready to be discovered and loved when the little girl wakes up in the morning.
When you let go of a balloon, it f loats up, up and away into the sky
have you ever wondered where it goes?
Young girls 5-9 years
Older girls 10-15 years
Luv their sentiment...
A Purrfect baby girl
Happy BirthdayCheeky!
Hoppy Birthday!
...and their versatility!
Smartphone apps
Customise your own ‘Luv Me Buddy’
Buddies forever!
My littleHoney Bun
Your buddies...Luv you!
You’re myBest Buddy!
Happy Birthdaylittle Buddy
Lots of Luv...from all your Buddies