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Informa Telecoms & Media is part of Informa plc which is quoted on the London Stock Exchange under the Mediasection and has offices in: • Australia • Austria • Brazil • Belgium • Dubai • France • Germany • Hong Kong • India •Malaysia • Netherlands • Norway • Singapore • Spain • Sweden • Switzerland • United Kingdom • USA

Produced by:

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Endorsed by:

The Region’s Leading Event Focusing onLow Cost Handsets in Asia

• UNDERSTAND the market trends and demands inhandset affordability & features in emerging markets

• ADDRESS the challenges of entry barriers to penetration

• LEARN how to position ULCH with refurbishedhandsets

• EVALUATE the low cost 3G handsets business case

• IDENTIFY approaches to develop low cost handsetsto optimise the delivery of 3G Services

• HEAR about the requirements and delivery of ultra-lowcost CDMA devices

• CULTIVATE winning partnerships to achieve asuccessful distribution strategy

• DISCOVER how to foster closer collaboration betweenoperators and handset vendors partners for operator-led handsets

Building on the sucesses of InformaTelecom & Media past Ultra

Low Cost Handsets events

Lunch Sponsor

Hear, Network & Learn from Leading Experts AcrossCross Section of Value Chain from :

Operators • Shihab Ahmad, Head of Marketing Analysis & Planning , Banglalink,

Bangladesh• Sunil Tandon, SVP - Devices & SME , Bharti Airtel, India• Supun Weerasinghe, Head - Corporate Planning & Quality Mgt,

Dialog Telecom, Sri Lanka

• Rajat Mukarji, VP Corporate Affairs , Idea Cellular, India*• Samina Khan, Specialist Handset Marketing , Mobilink, Pakistan• Karl-Heinz Mueller, Director Terminals Supplier Management ,

Vodafone, UK• Dee Kaul, Senior Commercial Manager - Emerging Markets,

Group Commercial & Supplier Management, Vodafone, UK

Handsets, Chipset Manufacturers & Suppliers • Jussi Siltanen, System Marketing Manager, Mobile Phones,

Entry Business Unit, Nokia, Finland• Horst Pratsch, Vice President , Infineon Technologies AG, Germany• Dr Nikhil Jain, Chief Technology Advisor , QUALCOMM India• Kanwalinder Singh, President, QUALCOMM India & SAARC and

Senior Vice President, QUALCOMM Inc• Scott Fox, Chairman and CEO , Starscriber Corporation, USA• Victor Epifani,Entry Phone BU General Manager. Wireless

Terminals Business Unit, Semiconductor Group, TexasInstruments, India

Associations • David Hind, Vice President, Operations, CDMA Development

Group (CDG), USA• PS Ramesh, President , TEMA, & MD , MEASUREMENTS &

CONTROLS India• Bharat Bhatia, Vice President , TEMA, & Director , Motorola, India

Consultants & Analysts • Ted Dean, Managing Director , BDA, China• Alan Hellawell, Managing Director, Equity Research, Deutsche Bank,

Hong Kong• Victor Liu Zhoujiao, Industry Analyst , In-Stat, Singapore• Prashant Gokarn, Partner , Spectrum Strategy Consultants, UK

Harnessing Ultra Low Cost, Entry Level, and Low Cost3G Solutions to Penetrate Emerging Markets

Lead Sponsor

I n d i a n &

E m e r g i n g M

a r k e t

O p e r a t o r s r e g i s t e r N

O W

f o r U S $ 4 9 9 !

4-5 September 2007 Hyatt Regency Delhi, New Delhi, India

Next GenerationNext Generation

LOW-COSTHANDSETSASIALOW-COSTHANDSETSASIA

Networking DrinkSponsor

Building on the sucesses of InformaTelecom & Media past Ultra

Low Cost Handsets events

Registration Hotline +91 22 27578668



“A real forum for bringing key players in the ULCH together to understand the drivers behind next generation” ~ A Youssef, Orascom (Source : ULCH 2005)

Networking Opportunities & Exciting Features atNext Generation Low Cost Handsets Asia 2007

Online Netw orking & Meeting System

As a pre-registered paid delegate of Next GenerationLow Cost Handsets Asia 2007, you will be automaticallyregistered for Informa’s online networking tool.

This secure system allows you to :• Access the conference attendee list two weeks before the

event, during the event and up to three months after.• Interact with other participants online, send messages and

set up meetings at the conference – all in a secure, dedicatedand private environment.

• Inform other participants of your work and interests by

uploading your profile.

Speed Networking

A chance to get to know your peers before the start ofthe conference and set a relaxed and informalatmosphere!

Cocktail Drinks Reception

All participants at the event will be invited to join thecocktail drinks reception at the close of Day 1. An excellentopportunity to discuss the topics of the day in a more

informal manner with speakers, delegates, sponsors and exhibitors.

Next Generation Low Cost Handsets (LCH) Asia 2007, taking placein New Delhi from 4-5 September 2007, will once again bring togetherleading operators, handset and contract manufacturers, technologyand content providers and application developers to addresscommercial and technical strategies to Harnessing Ultra Low Cost,Entry Level, and Low Cost 3G Solutions to Penetrate EmergingMarkets. It will also assess challenges faced by and provide solutionsto operators in their need to maintain profitability and ARPUmaximization in the highly competitive emerging markets. This timelyconference will enable delegates to discuss strategies, formpartnerships and hear how to :

• Market trends, opportunities and developments for LCH

• Increase your penetration rates in emerging markets with LCH

• ULCH as an economic opportunity for the masses

• Reducing the impact of the initial cost of becoming a mobilesubscriber

• Marketing ULCH, Entry-Level and LCH to price sensitivecustomers

• Challenges in creating a brand and vendor strategies for LCH

• Ensuring the infrastructure can support the low-cost services:Increasing penetration, QoS and market share

• Define user requirements for entry-level handsets

• Achieving low system BOM while providing applicationsprocessing capabilities

• Addressing the power challenges in the rural areas

• The role of the regulator in making handsets more affordable

• Reducing the total cost of ownership

• Developing a low-cost distribution strategy and after marketsupport

• Address the implications for technology as the expectationsfor innovative applications on LCH increases

• Developing the technology to lower costs even further

• Examine Low Cost 3G Opportunities - Bring 3G and mobile

Internet services to the developing world

REGISTER NOW!Call our Customer Service Hotline :

0091 22 27578668 oronline registration at

www.bharatbook.com/ general/ seminar.asp

Media Partners

For more information please visit www .informatm.com

Next Generation

LOW-COSTHANDSETSASIA

In many emerging countries it is easier to roll out a modernmobile network than the miles of copper required for a fixed linenetwork. Mobile offers low income subscribers more affordableprepay mobile telecommunications combined with a degree ofcost control not possible with fixed line. These factors help explainthe phenomenal growth of mobile subscriber numbers in emergingmarkets. So, today, one of the leading trends in thetelecommunications industry is to design and manufacture low-cost cellular phones to service emerging market economies. Inresponse, handset manufacturers have had to seriously examine

how to lower cellular platform costs to capture this growingmarket segment.

“The global market for ultra low cost handsets (ULCH) under $20 will see more than 330 million units shipped in 2011.

Additionally, ABI predicts that 50 percent of these handsets will be shipped in the emerging markets of Asia Pacific, while the other half will be shipped to Africa, the Middle East, LatinAmerica and Eastern Europe. India will prove to be the biggest ULCH market during the next five years, growing from 9 million

handsets last year to more than 116 million by 2011.” ~ January 2007, ABI

“By 2008, ultra-low-cost handsets will account for about half of all basic phones sold in regions with emerging economies.

But this market isn't just about low prices: vendors must understand that low-cost can't mean cheap.”

~ Nov 2006, Gartner

"The GSMA's 3G for all initiative has delivered a sub-$100 W- CDMA device about 12 months earlier than the market may

have achieved. However this handset is currently most pertinent to "developed markets" due to the popularity of EDGE in China,

India and other emerging markets." ~ G Bryne, Informa Telecoms & Media, May 2007

“Low-cost handsets will help spread the capability and reachof 3G [in Asia]. And as a result of the large number of handset

owners, everyone will occasionally use some of the 3G special services. [Having affordable handsets] means

operators will provide less subsidies, will need less money to recover the expenses, and then we shall also see lower

tariff for specific 3G services.~ R Polz, Agere

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Evolution of Handsets & Wireless ServicesFor Bottom Of The Pyramid

2.00 Innovative Emerging Market Services/ Total Cost ofOwnership• In order to profitably service the next 1-2 billion users,

operators must deploy innovative services which addressthe needs of low and no-income subscribers.

• “Connecting the Unconnected” can be achieved profitablyby Operators, even for those users with no money tospend on a monthly basis

• “Beeping and Slamming” (the intentional dropped call)behaviour by customers, which is congesting the carriernetworks, can be solved in very innovative way. Therebyfreeing up capacity for operators to service revenue-generating calls.Scott Fox, Chairman and CEOStarscriber, USA

2.30 Total Cost of Ownership & Affordable Connectivity InEmerging Markets• Considerations in bringing affordable mobile

communication solutions to consumers in emergingmarkets

• Handset role in the total offering to consumers• Case studies : Village Phone in Uganda and Rwanda,

together with MTN and Grameen FoundationJussi Siltanen, System Marketing Manager, MobilePhones, Entry Business UnitNokia, Finland

3.00 Next Trends in the Emerging Markets• Is really entertainment (cameras, music) of importance

for future mobile phone customers?• Is Internet be the next most important application after

Voice and Messaging?• What is needed in the value chain?Horst Pratsch, Vice PresidentInfineon Technologies AG, Germany

3.45 Afternoon RefreshmentsSponsorship opportunity & exhibition options available

4.00 Enriching The Rural Communities User ExperienceThrough Entry Level Phones With Voice & Data Features• How to educate the consumer and where are the

opportunities?• How can new handset services and technologies bringmore value to both consumers and operators

• How to promote additional new services (apart from voice& SMS) to first-time users i.e. business solutions, gamesand music.

• How can services be bundled to promote the wirelessbroadband experience?Sunil Tandon, SVP - Devices & SMEBharti Airtel, India

4.30 Enabling the Delivery of Ultra-Low Cost CDMA Devices• Global Handset Requirements for CDMA (GHRC)• CDMA Certification Forum• Carrier-led Device Aggregation EffortsDavid Hind, Vice President, OperationsCDMA Development Group (CDG), USA

5.00 Evaluating the Low Cost 3G Handsets Business Case• What are the key industry developments and drivers?

- GSMA Initiatives - “3G for All”- CDG Initiatives - Global Handset Requirements for CDMA(GHRC) $35 3G handsets

• Where are the opportunities for emerging markets suchas India, China as 3G licenses are being issues?

• How to lower the cost of 3G handsets to increase massmarket adaptation?

Panelists• David Hind, VP, Operations, CDG, USA• Scott Fox, Chairman and CEO, Starscriber, USA• Senior Representative, GSMA*• Senior Representative, QUALCOMM Inc

5.30 Chairman’s Closing Remarks & Close of Day One

6.30 Netw orking DrinksSponsored by

*pending official confirmation

P A N E L D I S C U S S I O N

L U N C H T I M E K E Y N O T E A D D R E S S

“Very good and informative across supply base” ~ Hind, CDG (Source: ULCH Asia 2006)

Next Generation


Day 1 Wednesday, 4 September 2007

8.00 Registration

9.00 Speed Networking : A chance to get to know your peersbefore the start of the conference and set a relaxed andinformal atmosphereAdrena Chia, Conference Research DirectorInforma Telecoms & Media, Singapore

Market Opportunities & Business Strategies

9.15 Welcome Remarks from ChairmanKanwalinder Singh, PresidentQUALCOMM India &SAARC and Senior Vice President, QUALCOMM Inc

9.30 Opening Welcome AddressSh. A. Raja, Minister of Communications & InformationTechnologyDepartment of Telecoms, India*

9.45 Analysing The (Ultra) Low Cost Handsets MarketOpportunities & Challenges in Asia’s Emerging Markets• What are the key drivers and the latest trends influencing

the market for ULCH, Entry Level and LCH?• What vendors provide or will provide handsets for the

ULCH market and what is their expected market share?• What are the critical considerations for handsetmanufacturers, semiconductor manufacturers and mobileoperators in addressing the LCH market?

Kanwalinder Singh, PresidentQUALCOMM India &SAARC and Senior Vice President, QUALCOMM Inc

10.15 Serving the Bottom of the Pyramid in China and India• The low-cost handset market in China and India• Competitive dynamics for vendors• Handset vendor challengesTed Dean, Managing DirectorBDA, China

10.45 India Low Cost Handset M arket

• Demand Analysis based on customer survey• The size of India low cost handset, and the impact ofrefurnished phones in this market sector

• The market forecastVictor Liu Zhoujiao, Industry AnalystIn-Stat, Singapore

11.15 Morning RefreshmentsSponsorship opportunity & exhibition options available

11.45 Policy Directions & Strategies To Addressing The Needsof Low Income Consumers To Enhance The Reach &Profitability of Mobile Services In Emerging MarketsPanelists• Sunil Tandon, SVP - Devices & SME, Bharti Airtel, India• Jussi Siltanen, System Marketing Manager, mobile

Phones, Entry Business Unit, Nokia, Finland• PS Ramesh, President, TEMA, & MD, MEASUREMENTS

& CONTROLS India• Senior Representative, TRAI, India*

12.15 Dispelling the Myth: The Real Requirements for Low-Cost and Ultra-low Cost Mobile Phones• Understanding the market demand and trends in

affordability and features in the emerging economies• Single-chip integration strategies for delivering value while

adding multimedia features to for differentiated low-costand mid-tier handsets

• Applications development and revenue-generating servicesfor cost-competitive mobile phones

Victor Epifani, Marketing Director, GGE Business Unit,Wireless Terminals Business Unit, Semiconductor GroupTexas Instruments, India

12.45 Networking luncheon for Speakers & DelegatesSponsored by

O P E R

A T O R


Book Now! Call our Customer Service Hotline :+ 91 22 27578668



REGISTER ONLINE at www.bharatbook.com/general/seminar.asp

Day 2 Thursday, 5 September 2007

Successful Strategies to M arket, Brand & PromoteLow Cost Handsets

9.00 Chairman’s Remarks

9.15 How To Make Your ULCH Handset Plans Succeed?• Making ULCH attractive to customers• What features need to be there and what services are

enabled

• Positioning ULCH with refurbished handsets – willrefurbished meet the need?Prashant Gokarn, PartnerSpectrum Strategy Consultants, UK

9.45 Use of ULCH to Increase the Penetration Rates inEmerging Markets• 3G ULCH and installment schemes for upper end of the

market• 2G ULCH for entry level customers• ULCH for shared accessSupun Weerasinghe, Head - Corporate Planning & Quality MgtDialog Telecom, Sri Lanka

10.15 Increasing Subscriber Penetration & ARPU of theUnconnected w ith Low Cost Handset Strategy – Case ofBangladesh• Bangladesh Market Overview• Challenges of Entry Barrier to Penetration & Role of Handset• Banglalink Entry to Market – Operator Handset Strategy for

GrowthShihab Ahmad, Head of Marketing Analysis & PlanningBanglalink, Bangladesh

10.45 Morning RefreshmentsSponsorship opportunity & exhibition options available

11.15 Innovating Distribution Channel Management ToIncrease Subscribers and Market Share• How to forge winning partnerships to achieve a successful

distribution strategy?• What are the factors to consider in influencing consumers’

decisions?• How to capitalize on local expertise to reach subscribers

in rural areas?

• How to communicate the advantages of mobiles directlyand through retailer partners to new subscribers?

Samina Khan, Specialist Handset MarketingMobilink, Pakistan

11.45 Creating Brand Loyalty When Consumers Upgrade ToHigher Value Feature Rich Models• What are the considerations to decide on brand image?• How to integrate ultra-low cost phone business plan as part

of coherent strategy to provide devices for all price pointsin the market?

For speaker and programme updates, please visitwww.informatm.com/lowcosthandset-asia

12.15 Networking luncheon for Speakers & DelegatesSponsored by

Operator Branded Low Cost Handsets

Mobile operators will make approximately US$10.7 billion worldwidethrough the sales of private branded handsets in 2007, almost 23%more than the $8.7 billion earned in 2006. A number of factors includinghandset delivery delays, greater customization needs, increasingdemand for low cost handsets, and the growing importance of emergingmarkets are prompting operators to choose private branded handsets.ABI Research expects the market for operator private branded handsetsto grow to over 127 million handset shipments by 2011.

1.45 Private Label Handsets – Viable? Desirable?• What are the benefits and challenges of private labeling

to the operator?• What are the benefits and challenges to the vendor?

- An analysis of the new entrants to the private label

game• A private label strategy for every season - case studiesAlan Hellawell, Managing Director, Equity ResearchDeutsche Bank, Hong Kong

O P E R

A T O R

O P E R A T O R

“Good insight into the entire value chain for ULCH” ~ M Miles, Nokia (Source: ULCH Asia 2006)

2.15 Vodafone’s ULCH Strategy for Emerging MarketsVodafone’s Emerging Market strategy• Taking the right handset proposition to the Emerging Markets• The Vodafone Brand reach• The future with Emerging MarketsKarl-Heinz Mueller, Director Terminals Supplier ManagementVodafone, UK

Dee Kaul, Senior Commercial Manager - Emerging Markets,Group Commercial & Supplier ManagementVodafone, UK

2.45 Lessons Learnt From India's Reliance Launch of Low-CostHandset Range – Classic• What are the differentiating features of Classic range of

handsets• How to achieve high sales and market share through

effective branding• How to create strong exclusive distributors and retailers

to market Reliance handsets• How to ensure excellent after sales service networks

towards consumer satisfactionS.P. Shukla, President, Personal BusinessReliance Communications*

3.15 Fostering Closer Collaboration Betw een Operators AndHandset Vendors Partners In Handset Development Process• How great is the long-term market potential for operator-

branded handsets?• What are the key drivers and the latest trends influencing the

market for operator-branded handsets?• What is the impact of operator-branded handsets on the

handset market?• Where are the fastest-growing opportunities for ODMs and

new handset vendors?ModeratorAlan Hellawell, Managing Director, Equity Research,Deutsche Bank, Hong Kong

PanelistsShihab Ahmad, Head of Marketing Analysis & Planning,Banglalink, BangladeshKarl-Heinz Mueller, Director Terminals Supplier ManagementVodafone, UK

3.45 Afternoon RefreshmentsSponsorship opportunity & exhibition options available

Handset Production & SIM Strategy

4.15 Manufacturing Low Cost Handsets - Challenges &Developments• How to reconcile delivery of customized, unique featureshandsets with achieving lowest possible cost• What are the advantages of platform-based approach fordevice development• What are the considerations of device segmentationin delivering the right features for the right segment• What are the latest developments for a fully costedBOM based on reference design?• What are the considerations in maximizing thefunctionality of each individual handset• Understanding the trade-offs in the components anddesignBharat Bhatia, Vice President & TEMA,Director Motorola, India

4.45 Assessing Strategies For SIM To Reduce Costs For LowCost Handsets• How will the SIM card reduce costs for the operator?• What are the current and new applications available?• Evaluating the benefits of the SIM in increasing the lifespan of phonesRajat Mukarji, VP Corporate AffairsIdea Cellular, India

5.15 Evolving the Low Cost Handset Value Chain• How to create productive partnerships across the entire

low ecosystem?• What activities have been undertaken by current players in

the future evolution of the value chain?• How to work with handset manufacturers to maximize uptake?• Is there room for new and smaller players?Panelists• Supun Weerasinghe, Head - Corporate Planning & Quality

Mgt, Dialog Telecom, Sri Lanka• Prashant Gokarn, Partner, Spectrum Strategy Consultants,

UK• Dr Nikhil Jain, Chief Technology Advisor, QUALCOMMIndia

5.45 Chairman’s Closing Remarks & Close of Conference

O P E R A T O R

O P E R A T O R

Next Generation


O P E R A T O R

P A N E L D

I S C U S S I O N




Next Generation Low Cost Handsets Asia 2007 will provide

your company with excellent opportunities to create, maintainand enhance brand awareness and customer relationships.Demonstrate your products, answer questions, overcomechallenges and meet your target market face to face! Don’tmiss this fantastic opportunity to demonstrate your expertiseand provide solutions for potential clients and customers atthis timely, market driven event. Take advantage of the gatheringof high-ranking decision-makers at this conference by promotingyour products and services. Ride on our sponsorship andexhibition opportunities and stamp your dominance in thisindustry. For a discussion on how our sponsorship packagescan be tailored to your budgets and needs, please contact :

In Asia

REGISTER ONLINE at www.bharatbook.com/general/seminar.asp

Who You Will Meet

This 2-day market-driven,information-packed event isspecially designed for :• Mobile operators• MVNOs• Handset

manufacturers/vendors• Components vendors

• SemiconductorManufacturers• Mobile Device Operating

System Vendors• ODMs & OEMs• Mobile Infrastructure

Vendors• Venture capitalists• Financial institutions

“Very interesting to have the view of different sectors on the emerging market” A Nerlessian, Open Plug (Source : ULCH 2005)

Lead Sponsor

South Asia 53%

USA 9%

North Asia 2%

South East Asia 19%

Middle East 4%

Europe 13%

Telecom Operators 26%

Card Manufacturers 9%

Software/Appl Developers 6%

Handset Manufacturers 38%

Chipset Manufacturers 21%

Industry ExpertsAcross the RegionsFull Value Chain Representat ionHigh Level Decision M akers

C. Level/Top Mgmt 38%

Technical 8%

Business Development 21%

Marketing & Sales 15%

Research/Consultancy 5%

Project/Product 5%

Corp Plnng 8%

Next Generation


Sponsorship & Exhibition Opportunities

Lunch Sponsor

Netw orking Drink Sponsor

QUALCOMM Incorporated is a global leader in developing and delivering innovative digital wireless communicationsproducts and services based on CDMA and other advanced technologies. Established in 1985, QUALCOMMis a FORTUNE 500® company with nearly 4,300 patents and pending patent applications for CDMA and relatedtechnologies, including WCDMA. Headquartered in San Diego, California, QUALCOMM has an employee base

of approximately 9,300 throughout its 51 locations worldwide. QUALCOMM is listed on the NASDAQ under the symbol QCOM. Dr. Paul E.Jacobs is the chief executive officer of QUALCOMM

QUALCOMM India Private Limited established its operations in 1996. Headquartered in Mumbai, it also has a business development locationin Delhi. Kanwalinder Singh is president, QUALCOMM India and SAARC, and senior vice-president, QUALCOMM Inc. heads operations in India.

In addition to its offices in Mumbai and Delhi, QUALCOMM has development centers in Hyderabad and Bangalore, a BREW developer labin Mumbai and a handset pre-certification lab in Hyderabad.

Infineon Technologies AG, Munich, Germany, offers semiconductor and system solutions addressing three centralchallenges to modern society including energy efficiency, connectivity and security. The Infineon CommunicationSolutions business group is a leading provider of chip, platform and software solutions for wired and wirelesscommunication devices including: xDSL, VoIP and voice line card and gateways, Ultra-Low-Cost (ULC) up to SmartPhone cellular platforms, mobile software and mobile TV tuners.

Infineon is listed on the Frankfurt Stock Exchange and on the New York Stock Exchange (ticker symbol: IFX). Further information is availableat www.infineon.com.

TI is the leading manufacturer of wireless semiconductors, delivering the heart of today's wireless technologyand building solutions for tomorrow. TI provides a breadth of silicon and software and 16 years of wireless systemsexpertise that spans handsets and base stations for all communications standards, wireless LAN, GPS, DigitalTV, and Bluetooth™ technology. From custom to turn-key solutions, including complete chipsets and reference

designs, OMAP™ application processors, as well as core digital signal processor and analog technologies built on advanced semiconductorprocesses, TI is Making Wireless. TI is committed to provide flexible and open solutions to its customers/partners.

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Next Generation Low Cost Handsets (LCH) Asia

Fees include luncheons, refreshments and a complete set of conference documentation.

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