2014 Lowell Macaroni Kid Media Kit

LOWELL MACARONI KIDLowell Macaroni Kid is a weekly newsletter and website that helps over 2,500 local readers learn about events for kids and families right here in Greater Lowell. We provide valuable information on local resources and upcoming activities as well as fun features like giveaways, deals, crafts and recipes that encourage readers to visit our website frequently.

Lowell Macaroni Kid is part of Macaroni Kid LLC, a nationwide company founded in 2008. Macaroni Kid LLC is made up of over 500 community-focused newsletters and websites in the U.S. and Canada.

Lowell Macaroni Kid was launched in May 2013 and is one of the fastest-growing Macaroni Kid newsletters.

As of March 2014, our website receives over 25,000 page views every

month.

Who are Macaroni Moms and Dads?MACARONI

MOMS

AND DADS

Lowell Macaroni Moms and Dads are parents of kids age 0 to 18 who live in Lowell, Chelmsford, Westford, Dracut, Billerica, Tewksbury, Tyngsboro, Littleton, Groton and Ayer.

Lowell Macaroni Moms and Dads love to get out and participate in events in our community. They attend events at the library, support local fundraisers, are active at school, and look for the best resources for their children. They are soccer parents, neighbors, shoppers and voters. They shop and play locally. Some work at home, some stay at home with young children, and some work full-time out of the house.

Lowell Macaroni Moms and Dads are the ideal audience for businesses that want to connect with parents in Greater Lowell.

THE

MACARONI KID READER

Moms & Dads

Moms 92%

Dads 2.5%

Grandparents 5%

# Kids

1 29%

2 44%

3 17%

4+ 9.5%

Kids Ages

Below 1 12%

1-3 47%

4-5 38%

6-8 38%

9-12 25%

13+ 17%

Education

Attended College 92%

Graduated College 69%

Attended Grad Sch. 33%

Holds Grad Degree 28%

Household Income

Over $100K 27%

$75k – $99k 24%

$50k – $74k 25%

>$50k 24%

* Based on a 2013-2014 Reader survey of more than 8,700 Macaroni Kid readers nationwide. Demographics for Greater Lowell may differ.

Well-educated, upper middle class moms

THE COMPANY WE KEEPLowell Macaroni Kid advertisers include:

DISPLAY AD OPTIONSTwo standard display ad sizes are available:

Leaderboard (one location/three ads in rotation) Sidebar (up to 16 ad locations, ads change location with every refresh)

Leaderboard

Sidebar

Ad Specifications

Leaderboard = 728 W x 90 H pixels

Sidebar = 300 W x 250 H pixels (File can be larger but must be at a 6:5 ratio)

Max file size of 75K

JPG, PNG or GIF format

Animated GIF speed subject to Macaroni Kid approval

Ad design available for $45

Advertiser must have photo publication approval from the parents of all children in submitted photos

OTHER MARKETING OPTIONS

Your business, product or service will be featured in an article in the weekly

newsletter and on the website and will be promoted via social media.

Sponsored Article Sponsored Direct Email

We will send a one-time email to our thousands of local subscribers

promoting your business, event or offer.

OTHER MARKETING OPTIONS

Your giveaway item or service will be promoted via a newsletter/website article,

social media, and at events.

Giveaway Promotion Table Sponsorship

Lowell Macaroni Kid participates in many local family events, offering free kids crafts and talking with parents.

Sponsor our table, and we will promote your business to the hundreds of local parents we meet. Giveaway optional.

OTHER MARKETING OPTIONS

List your business in our directory of local family-focused businesses. Listings include detailed descriptions, photos,

map, and website and social media links.

Business Directory Guides & Directories

Feature your business in our high-interest guides, including the Summer Camp & Activity Guide;

Birthday Party Directory; Educational Directory; and Holiday Gift Guide.

OTHER MARKETING OPTIONS

Share your products, services, or new offerings to our thousands of readers with a special Macaroni Kid event.

Event Management

AD RATES

Size Term Estimated Views Rate

Display Ad (both sizes)12 month advertisers receive a free business directory listing and free premium event listings in the Event Calendar

1 week1 month3 months6 months

12 months

8,00035,000

100,000200,000400,000

$35$100

$270 (10% discount)$510 (15% discount)$960 (20% discount)

Sponsored Article 1 weekArticle will be posted on our Pinterest site permanently

8,000 $100

Sponsored Direct Email Single email 2,500 $250

Seasonal Guide Listing Varies (8 weeks to 5 months) 50,000 – 125,000 views of Guide ad/article

Varies

Business Directory Listing 6 months1 year

Varies $49$79

Table Sponsorship Single event 100-400 families $75

Swag Bags (i.e., Goodie Bags) 250 bags 250 $50 plus 250 itemsFree if you provide 250 bags

Giveaway PromotionIncludes article and social media

1 week 8,000 $75 plus cost of giveaway item (minimum $50 retail)

Event Management Single event plus follow-up article

25-100 attendees(depends on venue size)8,000 article views

$200 plus expenses (craft items, entertainers, food)

Lowell Macaroni Kid can connect your business with parents in our community in a variety of ways including Display Ads, Advertorial, Social Media, Business Directory listings and more. Let us work with you to create a custom campaign designed to achieve your goals within you budget.

4/14

CONTACT USThe Macaroni Kid team is 110% committed to

our community, clients and sponsors.

We are insanely client-centric, passionate and hard-working.

Please call on us anytime we can be of service to you.

www.lowell.macaronikid.com

Barbara Evangelista, PublisherLowell Macaroni Kid

www.lowell.macaronikid.com

barbarae@macaronikid.com978-239-3038