loyalty cards
DESCRIPTION
Loyalty cards come with a number of benefits for both your business and its customers. This presentation will tell you the basics of designing and printing a successful loyalty card.TRANSCRIPT
- 1. Loyalty CardsLearn the basics andbenefits of printingloyalty cards for yourcustomers
2. Loyalty Cards A stylish loyalty card makes a handsomereward for customers. Reward yourcustomers with stylish that will never leavetheir wallets. Many design options areavailable. They also make excellent incentives for newcustomers; a set of loyalty cards can be agreat business booster!My1Stop.com 2012 www.my1stop.com | 1.800.691.7867 | [email protected] 3. Printing Specs for Loyalty Cards Quick Specs: Instant Online Quotes 30 mil White Composite Plastic - Credit Card Thickness 30 PVC Card Material also Available 3 3/8" x 2 1/8" - Credit Card Size Printing On Face and Back of Loyalty Cards Custom Materials, Sizes and Shapes Available 10 Day Standard Turnaround Instant Online QuotesMy1Stop.com 2012 www.my1stop.com | 1.800.691.7867 | [email protected] 4. Loyalty Card Printing BasicsThe two main elements you should consider when printing loyalty cards are brand building graphics and loyalty focused features.Choose features like high scan rate barcodes, numbering, a magnetic stripe, and personalization to make your loyalty card program easy for you and your customers to use. My1Stop.com 2012www.my1stop.com | 1.800.691.7867 | [email protected] 5. The Importance of Size and Shape The standard loyalty card size is changing: thetraditional 3 3/8" x 2 1/8" card size is being replacedby the less costly, more visible loyalty key tag. Key tag or key chain loyalty cards are typically 1 1/6"x 2 7/8" - often used by grocery store chains for theirfrequent buyer programs. In addition, there is always an option for a customsize or shape.My1Stop.com 2012 www.my1stop.com | 1.800.691.7867 | [email protected] 6. The Importance of Size and Shape The size and shape you choose for yourloyalty cards will boil down to your brandingand customer needs. If youre not sure about which options willwork best for you - or if you need somedesign help, just let our customer serviceteam know. My1Stop.com 2012www.my1stop.com | 1.800.691.7867 | [email protected] 7. Loyalty Card Features and Options Magnetic stripes (or mag stripes) are encodedwith the unique information about each customer. The encoded information can include customername, membership type or points earned, name,address, phone number and more. Mag stripes can also be used to track customerpurchases, frequency of use and other valuablemarketing information.My1Stop.com 2012 www.my1stop.com | 1.800.691.7867 | [email protected] 8. Loyalty Card Features and Options Consider barcodes if processing speed is arequirement for the use of the loyalty cards. Typically, barcodes can be used to tell you afew essentials about your customer as theircard is scanned. While barcodes typically contain less informationthan mag stripes, they can be quickly scannedand read into your systems - and they can out-wear mag stripes. They are also low cost. My1Stop.com 2012www.my1stop.com | 1.800.691.7867 | [email protected] 9. Loyalty Card Features and Options Add a signature panel if you need to verifythat the customer presenting the loyalty cardis actually the card holder. A signature panel can be printed on the frontor the back of the loyalty card. The panel is typically printed in white matteink that is suitable for ink and marker pensignatures.My1Stop.com 2012 www.my1stop.com | 1.800.691.7867 | [email protected] 10. Loyalty Card Features and Options Personalizing each loyalty card with thecustomers name can help set your programapart in your customers eyes. Digital printing makes adding personalizationrelatively easy and affordable. Customer names can be printed on the cardrather than embossed, this can cut costs andturnaround time, dramatically.My1Stop.com 2012 www.my1stop.com | 1.800.691.7867 | [email protected] 11. Graphic Design Services As you can see, there are tons of designoptions when it comes to loyalty cards. My1Stop.com has a full-service design teamat your service. If you need assistance designing your loyaltycard layout, your marketing collateral, or anyother aspect of your plastic cards, contactour graphic design services department.My1Stop.com 2012 www.my1stop.com | 1.800.691.7867 | [email protected] 12. About My1Stop.com My1Stop.com is an online printing service. We offer a wide range of custom printed andstock products with fast completion times,including: Plastic Card Printing Gift Card Printing Label Printing Business Card Printing And many more servicesMy1Stop.com 2012 www.my1stop.com | 1.800.691.7867 | [email protected] 13. Contact Us For price quotes, sample requests, or anyother questions, please visit ourcontact us page and we will respondpromptly.My1Stop.com 2012 www.my1stop.com | 1.800.691.7867 | [email protected]