Are you satisfied with redeeming miles for the flight rewards you want?

Very satisfied

Satisfied

Somewhat satisfied

Dissatisfied

Americas

EMEA

Asia/Pacific

During the last 3 years, how has the value of frequent flyer miles changed?

Decreased

Unchanged

Increased

37%29%

34%

21%

42%

32%

5%

How would fully flexible miles-plus-cash reward payment increase the value of your FFP miles?

Would change my world

I would really like it

Not at all68%

6%

26%

How important are non-flight rewards for you?

More important than flight rewards

An alternative to flight rewards

A nice to have

Not important

36%

13%

35%

16%

The SurveyDuring the 2008 Freddie Awards voting process, Loylogic asked frequent flyers for their opinion about redeeming their miles.From January 15 to February 29, 2008, frequent flyers that filled out the survey had a chance to win an Apple iPod Touch 8GB.

The PanelLoylogic collected over 9,000 votes from members of more than 60 different frequent flyer programs. Most voters are members of Delta SkyMiles, followed by AAdvantage, Jet Privilege, Miles & More and United Mileage Plus (top 5), with a regional split as follows:

The Results

57%

14%

29%

2

4

1

3

Frequent Flyer Survey

57%

29%14%

What are your preferred non-flight reward categories?

What is most important to you in non-flight rewards?

Top brands

Huge selection

Great value

Have you ever thought of switching from your co-branded airline credit card to a credit card program?

Already done that

Thinking about it

Not an option

6

5

7

Travel (e.g., hotel, car rental, vacations, ...)

Merchandise (e.g., electronics, music, accessories, ...)

Experiences (e.g., adventures, wellness, cooking classes, ...)

Auctions (e.g., VIP event tickets, one-of-a-kind rewards, ...)

Raffles (e.g., buy raffle tickets for a chance to win a great car ...)

Gaming (e.g., poker, casino gambling, betting, ...)

Conversions (e.g., exchange miles into other FFP currencies)

Donations (e.g., charity, ...)

5%

26%

8%

43%

6%8%

2%2%

52%

19%

29%

40%

18%

42%

The FindingsSavvy frequent flyers (the ones participating at the Freddie Awards voting) are generally satisfied with redeeming their miles for the flights they want.

However, less than 30% of frequent flyers feel that the value of their miles has increased. In line with this finding, 40% of frequent flyers also consider switching from their airline co-brand credit card to a credit card program – one in five already has done so.

Miles-plus-cash reward payment is a flexibility that 94% of frequent flyers want.

More than 50% of frequent flyers, consider non-flight rewards ‘An alternative to flight rewards’ - one in six even considers non-flight rewards ‘More important than flight rewards’.

Irrelevant of the reward category, more than 50% of frequent flyers seek ‘Great value’ when redeeming miles for non-flight rewards.

The ContactsFor more detailed information on the survey results, please contact:

Robert MoerlandPhone +41 43 500 51 55Email robert.moerland@loylogic.com

© 2008 Loylogic Inc. All Rights Reserved.