loyola alumni learning conversation: enhancing your professional brand presented to alumni of loyola...
TRANSCRIPT
Loyola Alumni Learning Conversation: Enhancing Your Professional Brand
Presented to alumni of Loyola University and clients of Career Transitions Center by
Anita Jenke, Executive DirectorCareer Transitions Center of Chicago
Wednesday, May 22nd, 2014
Introduction
Career Transitions Center of Chicago – Job/career coaching, programs for mid-career professionals• 300 programs each year• Over 6,000 professionals served since 1997
– 50+ job and career coaches is our greatest asset– Information at www.ctcchicago.org
Anita Jenke, Executive Director• CTC Alumnus, 4+ years CTC Job Coach• Board Member, Chicago Jobs Council serving greater Chicago area
What’s makes for a good brand?
What makes for a Strong Brand*:
1. Relevance
2. Consistency
3. Credibility
4. Distinctive/Value Added
5. Sustainability/Indelibility
*according to the American Marketing Association
Icons on brand:
• Too many people overvalue what they are not and undervalue what they are. – Malcom Forbes
• If you’ve never heard of it, if you wouldn’t choose it, if you don’t recommend it, then there is no brand. - Seth Godin
• Your brand is what people say when you’re not in the room. – Jeff Bezos, Founder, Amazon
• We are the CEOs of our own enterprise…to be in business today, your most important job is head marketer for brand You. – Tom Peters
Effects of a Strong Brand:
• The world rarely sees someone who has had such a profound impact…the effects of which will be felt for many years to come. – Bill Gates
• Thanks for showing us that what you build can change the world. – Mark Zuckerberg
• One of the greatest of American innovators – bold enough to believe he could change the world and talented enough to do it. – Barack Obama
Personalities and Brands
NameBrand qualities
NameBrand qualities
To stand out for job and career opportunity, be clear about who you are and what you offer.
Your brand distinction = What You Do (passion) + Success + Impact
Value…Impact…
Future Possibility…
What Distinguishes You?
Think of three things
Tell a partner about your three things
Speak to impact
Creating Your Value Statement
A value statement conveys both your distinction and career objective. How would you state your greatest value and contribution?
One possible construct is “I help [WHO] to [DO WHAT] by [HOW YOU DO IT]”
Example #1: “I help organizations optimize financial and operations processes for cost savings and greater efficiency.” – Senior Financial/Operations Manager
Example #2: “I attract and advance the best, most profitable and most enduring client relationships.” – Relationship Sales Professional
Example #3: “I help organizations and individuals realize their potential.” – Executive and Organizational Coach
How I ServeBackground and How I Add
Value (to/for whom)
I can help organizations build the right systems and obtain needed resources to support their mission and activities.
Relevant Experience 2-3 Things that Make Me a
Good Fit
My experience is corporate finance for Fortune 1000 companies. I’ve volunteered with nonprofits in finance and currently serve as the treasurer for the Mission Giving committee of my church. I am active in IL CPA Society.
Work Pursuing My Career Focus
I am looking for a senior finance position at an established nonprofit that serves the homeless.
Identifying AdditionalConnections
“The Ask”
I am actively working to learn more about and network into organizations like Chicago Food Depository, Open Hand Chicago and others. Can you suggest someone who’d offer good advice who might also be well connected?
Your Value Statement
Your Value Statement serves as the basis for Your Professional Brand
Spoken: “Tell me about yourself”
Written: Resume, LinkedIn, Cover Letter
References and Recommendations
• Good Image• Strong Headline• Enhanced Summary• Update with Relevant Experience (Skills & Expertise)• Recommendations (strong references)
LinkedIn – 5 Tips
• Add email/mobile phone to LinkedIn Profile• Add mobile phone and LinkedIn URL to email• Regularly update and add to your profile• Connect updates to Twitter• Initiate/expand connections• Maintain connections (LinkedIn Updates)
Are You Leveraging LinkedIn?
How will you develop your brand to stand out for opportunity?
Resources
Baker, Marian Wake Up InspiredGodin, Seth Linchpin and TribesMcNally, David Be Your Own BrandReed/Stoltz How to Put Your Mindset to WorkSloan, Karlin UnFear: Facing Change in an Era of UncertaintyWatkins, Michael Your Next Move
Career Transitions Center of Chicago offers job search /career coaching, programs andAdditional resources for professionals seeking meaningful work and career success. Our coaches and many programs offered help clients effectively brand and promotethemselves through networking. For more information, visit www.ctcchicago.org or contact [email protected].