ls145 business innovation management class intro!
DESCRIPTION
My Business Innovation Management Class introductory presentationTRANSCRIPT
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H E L L O , C L A S S !
I ’ M M A R K
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WELCOME TO A DIFFERENT WORLD
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LS145 BUSINESS INNOVATION MANAGEMENT
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A LI’L BIT ABOUT ME …
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i ’ m a n A t e n e o h o l i c
Ateneo Grade School ’91 Ateneo High School ‘95 Ateneo College ‘99 BS-‐Management Engineering
Ateneo Part-‐Nme Faculty, ’06 – JG School of Management
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CM SUMMIT TEAM
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WHAT DO I
WANT TO DO
WITH MY LIFE?
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follow your head? follow your heart?
Career Options
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follow your head? follow your heart?
Career Options
Option # 3 : “The Sweet Spot”
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“I no longer wanted to be just another cog in the machine.
I wanted to build the freaking machine.”
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“ALL IN”
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“Twenty years from now,
You will regret more the things that you DID NOT DO, rather than the things
that you DID DO.”
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“You’ve got to dream up the world you want to live in.
You’ve got to dream out loud.”
U2, Zooropa
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i dream of helping our country
i dream of creating jobs
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A vision without action
is just a dream
- Nelson Mandela
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... 10,000 members by Q1 2008 ... 100,000 members by Q1 2009
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innovation. design. purpose.!
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Furniture Design : Concepts!
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Vehicle Design : Jeepney 2020!
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Full HD Wireless Internet Access Built-‐in Media Center Blu-‐Ray Drive WebCam Integrated 1TB Hard Disk
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“INNOVATE OR DIE” [ ]
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Course Overview
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AFTER I’M DONE WITH YOU … !
[ a.k.a. “course objectives” ]
YOU WILL …
… Understand the theories, principles, and realities that are driving innovation
and creativity in the global arena, across industries, and individuals
… Embed within yourself the competencies and qualities of innovation and
creativity through experiential learning
… come up with breakthrough ideas that can become viable business
innovations
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AFTER I’M DONE WITH YOU … !
[ a.k.a. “course objectives” ]
YOU WILL …
… Understand the theories, principles, and realities that are driving innovation
and creativity in the global arena, across industries, and individuals
… Embed within yourself the competencies and qualities of innovation and
creativity through experiential learning
… come up with breakthrough ideas that can become viable business
innovations
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1 COURSE INTRODUCTION
1. Course Overview 2. Ground Rules 3. Expectations Setting 4. ”Getting to Know You” individual presentations 5. Group Assignments
2 GLOBALIZATION + BUSINESS TRENDS = THE INNOVATION IMPERATIVE
1. Globalization - The World is “flat” - The shift of wealth and power to the “east” - The Knowledge Revolution 2. Business Trends - Hypercompetition - Global Markets - Global Supply Chains / Outsourcing - The insufficiency of just efficiency 3. The Innovation Imperative - Countries need to innovate in order to compete - Businesses need to innovate in order to drive growth
3 INNOVATION IN THE PHILIPPINE SETTING 1. Philippine Situationer
- Global Competitiveness Report - What are our country’s competitive advantages - Economic / Market / Industry trends 2. Target “New” new things (we don’t need more foodcarts) 3. Target Regional / Global Markets - What new products / services can we export? 4. Target the “Bottom-of-the-Pyramid” - What new products / services can cater to 90% of the population? - What new products / services can have social impact?
COURSE MODULES
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4 INNOVATION DEFINED
1. Defining Innovation 2. Types of Innovation - Business Concept Innovation - Product Innovation - Service Innovation - Experience Innovation
5 HOW TO INNOVATE : PEOPLE AND SYSTEMS PART 1
PEOPLE - The rise of the Creative Class - Types of Innovators - Qualities of Innovators
6 HOW TO INNOVATE : PEOPLE AND SYSTEMS PART 2
SYSTEMS - Innovation toolkits - Innovation processes - Creative environments - Developing a culture of innovation
7 ROUNDTABLE : INNOVATIVE AND CREATIVE PEOPLE
Individual presentations and Roundtable discussion of 4 innovative and creative people from different industries and backgrounds (corporate, entrepreneur, social activist, media)
8 IDENTIFYING OPPORTUNITIES
1. Trendspotting 2. Making sense of industry, market, and consumer trends 3. Framing the problem and defining the opportunities
COURSE MODULES
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9 IDEATION : BREAKTHROUGH THINKING AND CREATIVITY PART 1
1. Developing personal creativity 2. Experiential insight-mining
10 IDEATION : BREAKTHROUGH THINKING AND CREATIVITY PART 2 (FIELD WORK)
1. Brainstorming 2. Evaluating ideas
11 REFINING THE IDEA / FIELD WORK 1. Experiential Learning
2. Consumer Observation 3. Ethnography
12 PRODUCT/SERVICE DEVELOPMENT :
1. Designing features and benefits 2. Iterative prototyping
13 FINALS Business Groups to present their Big Idea to mock Panel of “Venture Capitalists” focused only on new ideas.
COURSE MODULES
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AFTER I’M DONE WITH YOU …
You will be a
World-Class Innovator
[ a.k.a. marketable to companies;
although i wish you’d rather become an entrepreneur ]
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you will break the rules
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you will change the game
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you will change the game
(or the world, for that matter)
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you will Think BIG
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you will Think BIG and Think Different
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you will come up with kickass ideas
you never thought you had in you
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you will understand people
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you will understand systems
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you will generate brilliant ideas
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this class
IS NOT
a Sure “A”
!
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this class
IS NOT
a Sure “A”
!
THIS CLASS
IS 20% ME
AND 80% YOU
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this class
IS NOT
a Sure “A”
!
FLASH ALERT!
I DON’T GIVE QUIZZES
I DON’T GIVE TESTS
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this class
IS NOT
a Sure “A”
FLASH ALERT!
I DON’T GIVE QUIZZES
I DON’T GIVE TESTS
[ I’M NOT LOOKING FOR ROBOTS WHO CAN MEMORIZE ]
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HOW WILL I GRADE YOU ?
FINAL GRADE COMPUTATION COMPONENTS
Raw Score Letter Grade 92 – 100 A 87 – 91 B+ 83 – 86 B 79 – 82 C+ 76 – 78 C 70 – 75 D Below 70 F
20% - Class Participation 20% - Group Projects / Activities 20% - Individual Projects / Papers 40% - Innovation Project - 7.5% Consumer Observations / Insights - 7.5% The Big Idea - 5% Prototype - 20% Final Presentation / Defense * Peer Grading will be incorporated into the Innovation Project
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this class
IS NOT
a Sure “A”
!
YOU WILL GET GRADED BY THE OUTPUT YOU CREATE
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CONSULTATION?
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this class
IS NOT
a Sure “A”
!
ADD ME UP
FACEBOOK : MARKRUIZ YAHOO MESSENGER : mjr23z
SKYPE : MARKRUIZ23
EMAIL : [email protected]
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is this the work you’d like to do?
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IF NOT
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THEN OPEN YOUR MIND
GET CRAZY WITH ME
AND LET’S INNOVATE