SOME HIDDEN GEMS TO GET AHEAD IN SOCIAL MARKETING

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Expanding Your Social Media Impact

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RAMLinger: A Case Study in Instagram Engagement

1,600 Yelp reviews [4.0/5]14,225 Facebook Likes

3,200 Instagram Followers8,200 Twitter Followers

Past 14 Days Snapshot: Social Media Posted

Instagram: 400-600% higher engagement than other social media.

Past 14 Days Snapshot: Social Media Posted

Instagram: 400-600% higher engagement than other social media.

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7 posts initiated by business, cross-posted to 3 media accounts

Engagement / Attention

Instagram Performance 445 Likes 3,200 FollowersFacebook Performance 192 Likes 14,225 LikersTwitter Performance 25 Favorites 8,200 Followers

…but, wait, there’s more!

Past 14 Days Snapshot: Social Media Posted

The “Organic Side” of Instagram: Friends Sharing With Friends

Last Two Weeks - Consumers posted 152 times @Linger

152 Posts [20X business-initiated]3,353 Likes [7X engagement]

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Best Practices Advice

1. Consumers are buying experiences, Instagram is the premier mainstream media for shared experience.

1. Respond to posts – Show you appreciate your customers – you’ll stand out from the crowd! • A highly engaged network of your customer’s

friends are watching [20% daily active]

2. Make Your Business Instagram-friendly• Think outside the box – brainstorm fun ideas

that get your customers to pull out their phones – props, settings, backdrops

• Teach your staff to offer to take pictures

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Your Most Underdeveloped Landing Page.

Think “Outside the Directory”

Think Search

Seven Things Most SMBs are NOT doing on Yelp

1. Treat your business description and history as content for search. Be snappy, descriptive and make good use of key search terms.

2. Make full and maximum use of THREE categories3. Respond to reviews [positive and negative,

reinforce best performing content]4. Share reviews as Social Content5. Place quality pictures that capture your place,

your people, and happy customer experiences. 6. Be comprehensive - give consumers all the

shopping information7. Maximize CTA with Messaging and

Book/Reservation Links

FB Messenger and WhatsApp process 60 billion text messages per day. Three times more than SMS.

For “Customer Service” 64% of consumers would most prefer to interface to a business via Messaging.

Facebook is targeting YOU to adopt Messenger for interaction with your customers and visitors.

BIG TIME.

The Age of Messaging.

Think beyond SMS. The new fast/lazy paths for customer leads!

Think WAY beyond SMS. The BOTS are coming.

The simple reason –consumers want to interact this way.

Wave of new Messenger experiences will shift consumer behavior to expect [rich] messaging interaction.

Tactical Benefits:- Capture customers into

conversational flow- Pull comments from FB Page

into Messenger- A new CTA Ad feature –

probably outperforms

Start with simple adoption of Messenger tools in Facebook and Yelp.

Put Messaging on your TDL

Quick commercial plug ;)

Email me: perry@closely.com

Or visit: http://learn.perchapp.com/boost-lsa

for a 50% discount on a new service Social Presence Quality Scan [Perch Boost]