AdMax LocalScalable Local Search Marketing

Ben Gibson, Global Managing Director, AdMax Local

Mission: Grow Our Partners’ Businesses Efficiently

2P ropr i e ta r y and Con f i den t i a l

• Leading Independent Integrated Search Marketing Firm– Largest Independent U.S. Search Marketing Agency

– Deloitte’s #83 fastest growing company in North America

– Privately held – 100% focused on client results

• Founded in 2002 by experts in search marketing and technology

– Focused on using data to drive better decisions and optimization

• 2013: 200 Employees, 9 Offices, 4 Continents

AdMax Local – Automated Google AdWords

AdMax Local automates the sales and management of

Google AdWords; allowing Resellers to profitably

operate while delivering ROI to local businesses.

3P ropr i e ta r y and Con f i den t i a l

AdMax Local – Simplified SEM

4P ropr i e ta r y and Con f i den t i a l

Add Merchant

name and contact

AdMax Local takes a complicated, manual, process that

needs to be completed by a Search expert, and turns it into

an uncomplicated, automated process that staff with no

understanding of Google AdWords can execute in 3 steps.

Confirm budget,

campaigns deploy

in 5 minutes.

Select the Merchant’s

products or services, and

the locations they serve.

1

2

3

AdMax Local – Serving all tiers

• AdMax Local base system manages clients in the $50 to

$1,000 per month space

• Customization tools in AdMax Local allow partners to

provide a higher service level for the $1k to $5k tier

• AdMax Local Premium service completes this for the

upper tier, providing a fully TSA-managed solution

• TSA’s AdMax Local system and service makes it

profitable to service budgets from as low as $50/mth

to over $5k/mth.

5

5P ropr i e ta r y and Con f i den t i a l

>$5,000

(AdMax Local

Premium)

$1,000 - $5,000 (AdMax Local Customized)

<$1,000 (AdMax Local)

We help customers successfully market online.

ABOUT SEARCH INFLUENCE Helping customers successfully market online since 2006.

Search Influence •  65+ in-house employees

•  40+ contract writers

•  Powering 20+ Digital Agencies

•  Google AdWords & Analytics Certified Partner

Reputation •  2011 Inc. 500 honoree

•  2013 Inc. Hire Power Award Winner

•  Recognized leader in search and social for local business

•  Over a decade in online media!

Confiden(al,!Property!of!Search!Influence,!LLC!©!2014!

WILL SCOTT ABOUT ME

@searchinfluence

•  First!website!online!in!1994!•  Deployed!over!2,500!customized!web!sites!in!18!

months!(with!a!produc(on!staff!of!12).!•  Former!Vice!President!of!YPsolu(ons!(now!Local!

MaQers)!•  Online!Directory!vendor!to!20!independent!

Yellow!Pages!•  Deployed!over!300!online!yellow!pages!a!year!

with!print!“look!and!feel”!•  Part!of!team!which!took!Sprint!BestRedYP!from!

zero!to!1,000,000!monthly!visitors!in!18!months!•  Uniquely!qualified!to!help!improve!media!

companies’ online!products!

WHAT WE DO

@searchinfluence Confiden(al,!Property!of!Search!Influence,!LLC!©!2014!

•  Local and National SEO •  Social Media Marketing •  Comprehensive SEO

•  Including Site Audits •  Content Marketing •  Online Advertising

@searchinfluence

CURRENTLY OFFERING

OPPORTUNITY

EXECUTION

BUT WHAT ABOUT SEARCH? BARNACLE SEO, FTW!

HELLO, HELLO, HELLO. IS THERE ANYBODY OUT THERE? STUPID GOOGLE+ TRICKS

HOW WE SERVE YOU

@searchinfluence Confiden(al,!Property!of!Search!Influence,!LLC!©!2014!

•  Sales training •  Live training •  Webinar

•  Best in class account management

•  Expert fulfillment •  Solution evolution •  Scalability •  Market analysis •  Strategy / executive planning

@searchinfluence

PARTNER SUPPORT

Recent and Upcoming •  Google+ Authorship and Publisher •  Directories and Data Feeds •  Making the Most of Google+ for Local

Businesses •  Geo-Modified Keywords and their

Impact on Local Rankings •  Local Claiming vs. Local Presence

@searchinfluence

WEBINAR SCHEDULE

You've!both!done!an!amazing!job!on!the!sales/training!!I!know!all!of!us!feel!you!have!gone!waaaaayyyy!above!&!beyond!to!support!us.!There!isn't!anything!I!foresee!we'll!need!or!'urgently!need,'!but!thanks!for!always!being!there.!!!Kelly,!you!are!THE!BEST.!I!am!apprecia(ve!and!impressed!at!the!level!of!support!you!and!your!team!are!providing!to!help!us!get!off!to!a!fast!start!!

All:!!Not!sure!I!copied!ALL!on!my!ini(al!response!to!this!message!(was!way!too!early,!bad!hotel!and!no!coffee).!!!SI!has!been!AWESOME!in!its!support!of!our!team.!!Kelly,!you!and!Alison!really!do!ROCK.!!Thank!you!for!being!such!terrific!partners.!

I!don’t!have!Sarah’s!email!address!and!wanted!to!thank!her!for!a!GREAT!kickioff!call!yesterday.!!This!client!can!be!really!challenging!and!she!handled!their!concerns!!in!a!very!helpful!and!professional!way.!!Thanks,!Lisa!

Wonderful!!The!owner!of!his!hotel!also!owns!3!others!and!if!this!goes!well,!he!will!move!those!campaigns!to!us!!!I!brag!about!how!awesome!your!team!is!to!everyone!interested!in!SEO.!!Between!the!knowledge!and!customer!service,!I!truly!believe!none!compare.!!!!Thank!you!for!your!help,!I!appreciate!it!!

PAY NO ATTENTION TO THE MAN BEHIND THE CURTAIN. OUR PARTNERS’ SUCCESS

@searchinfluence

NATIONAL MEDIA PARTNER

0! 1000000! 2000000! 3000000! 4000000!

2010!

2011!

2012!

2013!

2014!

Revenue&

Total!Sales!

Projected!Revenue!

@searchinfluence

WHAT WERE THEY SELLING?

0!

50!

100!

150!

200!

250!

300!

350!

400!

2010! 2011! 2012! 2013! 2014!

SEO!

Social!Media!

Content!

@searchinfluence

NO, REALLY?

0!

50!

100!

150!

200!

250!

300!

2010! 2011! 2012! 2013! 2014!

Lis(ngs!

Keyword!Package!

Comprehensive!SEO!

Audit!

Blogging!

White!Papers!

Social!Presence!

Facebook!Mgmt!

Linkedin!Mgmt!

TwiQer!Mgmt!

@searchinfluence

300% 2013 GROWTH:

CASE STUDIES

@searchinfluence

LOCAL SEO GREEN RESTAURANT SUPPLY

@searchinfluence

About Green Safe Products •  Eco-friendly product company is a supplier of green products. SEO Package •  5 Keyword, 1 Location •  Started February 2013

“37% increase in sales over the last year since they started”

LOCAL SEO LOCAL HOME BUILDER

@searchinfluence

About McNaughton Home •  Home builder in Harrisburg, PA and the surrounding areas SEO Package •  5 Keyword, 1 Location •  Started November 2013

“Sold a $350k home within the first 2 months!”

�If you don�t like change, you�re going to like

irrelevance even less.� -David F. Jakielo

@searchinfluence

THANK YOU Will Scott

wscott@searchinfluence.com

searchinfluence.com/blog twitter.com/w2scott