lt & c workshop | hooge | april 19, 2015 how is the

National Park Partner Programme in Schleswig-Holstein World Heritage I Brand responsibility and implementation I March 2015

LT & C WORKSHOP | HOOGE | APRIL 19, 2015

How is the concept of „National Park Partners“ functioning?

National Park Partnership

National Park Partners …

… are regional businesses with commitment for nature conservation and sustainability

… are qualified ambassadors for the National Park idea

… fulfill specific criteria (high service quality, environment, information)

… provide regional products and a broad portfolio of attractive nature experience offers

… cooperate with the National Park authority and within the network

… are best practice examples for sustainable tourism

150 National Park Partners § Accommodation§ Gastronomy§ Tour operators§ Shipping companies§ Railway companies§ Bike rental outlets§ Organic farms with own shop§ Leisure attractions§ Galleries and museums§ Tidal Flat Guides § Nature NGO‘s§ Tourism organisations§ Municipalities

LKN-SH | Nationalparkverwaltung |

National Park Partnershipwww.nationalpark-partner-sh.de

Internet www.nationalpark-partner-sh.de

LKN-SH | Nationalparkverwaltung | NP-Seminar | Tönning

Training, information and communication material

LKN-SH | Nationalparkverwaltung | Nationalpark-Partnerschaft |

Steering Board

National Park Authority

NGO‘s

Tourism Marketing

Municipalities

NationalParkPartner

Independent body for decision-making and control Further development, improvement and adjustmentCommon and consensual decisionsReasonable assignment of tasks and work loadBroad acceptance within the region

National Park Partner

Steering Board

Checkup and Conctract

§ Application (questionnaire/form on website)

§ Checkup by independent agency, NP authority and Viabono

§ On-site visit

§ Assessment and recommendation for decision

§ Decision by National Park Partner Steering Board

§ Contract period: 3 years

§ Re-certification every 3 years

§ Fee depending on size of business: 50 - 900 € per year

§ Money used for projects, information material and marketing of NP partnership programme (e.g. website, flyer)

Nature experienc

e and education

Zoning

Qualified and committed staff/partners

National Park: Well prepared!

Monitoring data

Regional cooperation

Visitor management and information

SustainableTourismStrategy

and

Trilateralcooperation


Thank you for your attention!

Benefits for National Park Partners

§ Positioning as a National Park- and environmental friendly business

§ Direct contact with the National Park Administration

§ A range of education and trainings for partners and their employees

§ Network of partners, e.g. joint efforts, offers and projects§ Representation on a professional website, facebook and at trade

and road shows, exhibitions etc.§ Access to an online data base with high quality pictures for own

use§ Flyer and brochures of National Park Partner will be displayed in

national park information centers

§ Comprehensive NP information material available, e.g. info-plates, table sets, marketing materials, flyer, broschures, pins, flags

§ Promote their own business as National Park Partner by using the logo

§ Use of the Wadden Sea World Heritage logo is possible if appropriate guidelines are respected

Main ideas and goals of the National Park Partner Programme in Schleswig-Holstein

“We support nature conservation and the

National Park idea.

We want to convince the public of the National Park

idea, reach (new) guests and develop our region in a

sustainable way.”

Conservation and protection of the Wadden Sea

Identification with the idea and goals of the National Park

Appreciation and respect

Communication and networking

Promotion of sustainable and high-quality tourism offers

Raising awareness among and spreading information to the guests

Role model for further partners

Establish and empower the brand of the National Park Partner Programme


Procedure to become a PartnerApplicants for the National Park Partner Programme in Schleswig-Holstein have to pass through a 3-step-procedure:

•  General questions about: A) Identification B) Environmental efforts C) Quality D) Information E) Cooperation

•  Category- specific questions

•  If applicable: Viabono

Completed questionnaires to be sent to National Park Administration (NPA)

A representative of the NPA visits the site in order to:•  Get to know each other•  Clarify questions•  Inspect the fulfillment of

criteria concerning the partnership and if applicable concerning Viabono

•  The National Park Partner Steering Board decides about the acceptance as a National Park Partner.

•  If necessary: objective agreements.

•  Meetings take place every other months.

Submit questionnaires On-site-visit Decision by Steering Board

Number of National Park Partners14 National Park Partner categories

(2014)143

partners

1. National Park Guides 51+3

2. Tourist information 17

3. Green NGOs 9

4. Gastronomy 6

5. Accommodation 29

6. Campsites 3

7. Local municipalities 4

8. Shipping companies 6

9. Rail companies 3

10. Tour operators 2

11. Bike rentals 1

12. Bio-certified agricultural businesses with on-site-shops 1

13. Touristic stakeholders & companies 3

14. Museums & galleries 4


National Park Partner Programme Schleswig-Holstein

Regional businesses from Dithmarschen and Nordfriesland with commitment to the National Park and sustainable tourism can become National Park Partners.

They have to fulfill high quality and environmental criteria and be able to inform guests and customers professionally about the National Park, World Heritage and the region.

Available categories are: Tourism organizations, tour operators, National Park guides, railway and shipping companies, accommodation, gastronomy, local municipalities, green NGOs, exhibitions & galleries, water sport, bike rentals.


Benefits of the National Park Partnership for the NPA and nature conservation… are ambassadors of the National Park idea… inform about the National Park in a friendly and qualified way… operate sustainable… collaborate with each other and with the NPA… provide certified high quality (good service, regionally

integrated, environmental care)

… are certified by Viabono (accommodation, gastronomy, campsites, tour operators, touristic stakeholders & companies, bio-certified agricultural businesses with on-site-shops)

… exemplify and promote a sustainable and environmental friendly behavior important multipliers and role models

… give important support in political debates on conservation topics (e.g. in mussel conflict, NP evaluation)

… take part in NP+WH activities/events additional work and staff resources for NPA


Partner initiatives across Germany§ Nationwide public-private partnership cooperation

since 2005

§ Partner initiatives exist in 22 natural landscapes („Nationale Naturlandschaften“ = Biosphere Reserves, National Parks, Nature Parks)

§ Harmonized minimum standards and criteria § Networking and exchange of experiences§ Joint marketing campaigns across Germany


Fees for National Park Partners [last update: February 2015]Accommodation, Gastronomy, Campsites, Tour operators, Touristic stakeholders & companies, Bio-certified agriculture businesses with on-site-shop

Turn overs Total feeper year

Share National Park Administrationnon-exclusive VAT

Share Viabonoinclusive of VAT

up to 100.000 € € 150 € 70 € 80100.001 – 500.000 € € 330 € 150 € 180

more than 500.000 € € 880 € 400 € 480

Accommodation for groups Accommodation capacityup to 100 € 250 € 120 € 130100-200 € 400 € 180 € 220über 200 € 500 € 230 € 270

Local municipalities Overnight stays per yearup to 100.000 € 400 € 180 € 220100.001 – 500.000 €

€ 700 € 320 € 380

more than 500.000 €

€ 900 € 400 € 500

Tourist information Overnight stays per yearup to 100.000 € 250100.001 – 500.000 €

€ 400


€ 600

National Park Guides, Museums & Galleries

Turn oversnone 50 €

Shipping and rail companies, bike rentals

Turn oversup to 100.000 € 150 €100.001 – 500.000 €

300 €


800 €


Overview National Park Partners 2014/2015 (1/3) [last updated: February 2015 ]

•  New partners since 2014•  Application submitted / Currently in process •  Rejected and former partners

Application submitted / Currently in process category partner location note

Dithmarschen (11)Accommodation Naturkostpension Haus Andalus Büsum Viabono too complex

Touristic stakeholders & companies Wassersport Büsum Westerdeichstrich/Büsum

Touristic stakeholders & companies happy jump Trampolinanlage Büsum

Touristic stakeholders & companies Meldorfer Seglerverein Meldorf Development of new criteria

Museums & galleries Steinzeitpark Dithmarschen (AÖZA) Albersdorf

Accommodation (groups) JH Büsum Büsum Viabono too complex

Accommodation (groups) Nordsee Akademie Leck

Local municipalities Gemeinde Witzwort Witzwort

Tourist information Region: Meldorf Aktiv e.V. Meldorf

Tourist information Tourismusförderung Speicherkoog Dithmarschen Meldorf

Tourist information Wesselburen Tourist-Information Wesselburen



Application submitted / Currently in process

category partner location note

Nordfriesland (19)Accommodation Op de Geest St. Peter-Ording

Accommodation Reethüs Wenningstedt-Braderup

Accommodation Mien Huus an der Nordsee 5* Dagebüll Viabono certification in processAccommodation Integrale Wellness (Atelier+FeWo) Pellworm Viabono too complexMuseums & galleries Kunstinitiative St. Peter-Ording St. Peter-Ording Museums & galleries Museum Landschaft Eiderstedt St. Peter-Ording

Museums & galleries Amsinck-Haus Bredstedt Enrichment of information about the national park on the website

Museums & galleries Malen nach Herzenslust Osterhever Local municipalities Stadt Husum Husum Hotels Christian Jensen Kolleg Breklum Hotels Strandhotel St. Peter-Ording St. Peter-Ording Hotels Arlau Schleuse Hattstedtermarsch Bio-certified agricultural businesses with on-site-shops Friesische Schafskäserei/Hofladen Tetenbüll

Bike rentals Uhle´s Radverleih Nordstrand Tour operators Reisebüro Schäfer Tours St. Peter-Ording Gastronomy Meermann Restaurant & Strandbar Hörnum/Sylt Tourist information Tourismus-Service Hörnum Hörnum/Sylt Tourist information Tourismus-Service List List/Syt Tourist information Tourist Information Niebüll Niebüll



Application submitted / Currently in process

category partner location note

Further applicants (4)Rail companies Nord-Ostsee-Bahn Kiel

Touristic stakeholders & companies regiomaris GmbH Hamburg Viabono certification in process

Touristic stakeholders & companies explore&help GmbH Hamburg

Accommodation (groups) Gesundheitsklinik Stadt Hamburg St. Peter-Ording

Rejected and former partners (3)Accommodation Wunschgarten Wesselburen

Hotels Sternhagens Landhaus Oevenum, Föhr Viabono too complex

Gastronomy Strandkorb Bistro Holmer Siel Viabono too complex


National Park Partner Steering Board•  The nine members of the Steering Board are working mostly voluntarily. They are from

different regions of the National Park and represent different interests:

•  There are about six meetings a year with an average duration of about three hours

•  Tasks: independent committee deciding about (1) the application acceptance, if necessary (2) further requirements of applicants, (3) marketing strategies, (4) further topics concerning the National Park Partners, (5) providing advice and support to the National Park Administration.

•  Taking decisions together ensures wide regional acceptance!

main member substitute representatives of1 Matthias Kundy Anne Segebade National Park Administration2 Christiane Gätje Maike Otten National Park Administration

3 Matthias Piepgras Heike Hinrichsen Insel- und Halligkonferenz

4 Maike Walter Malte Keller Nordsee Tourismus Service GmbH

5 Katja Just Dieter Nebendahl National Park Partner

6 Jürgen Reck Göran Rust National Park Partner

7 Anja Szczesinski Sibylle Stromberg

Nature conservation organizations (green NGOs)

8 Walther Petersen-Andresen Werner Mansen National Park tidal flat guides

9 Ulrike Sassenberg Ralf Trimborn Further support of external company inspektour

lt & c workshop | hooge | april 19, 2015 how is the

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