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  • 7/27/2019 LTE In Korea

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    2 Samsung Electronics

    Table of Contents

    Executive Summary 3

    Introduction 4

    Long Term Evolution: Mobile Broadband Steps Up 5

    Korea: At the Leading Edge of the LTE Ecosystem 5

    6

    8

    8

    Conclusion 9

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    This white paper is an overview of the LTE market in South Korea. The highlights are

    presented below:

    Smartphone penetration and data traffic per userare amongst the worlds highest. The

    current smartphone revolution and data explosion are driving the quick introduction of

    LTE solutions.

    This represents 28% of subscribers worldwide. By the end of the year, this figure is

    expected to reach over 16 million.

    By July 2012, SK Telecom had moved from position twenty-two to position two in the

    world ranking of LTE operators. It now has 4 million subscribers. KT, which is renowned

    for its innovative LTE solution, boasts 1.4 million subscribers. LG U+, with nationwide

    LTE coverage, now claims 3 million subscribers.

    LTEs new standard for delivering voice and messaging services enables operators to

    conserve limited spectrum whilst benefitting subscribers by delivering the superior voice

    quality they have come to expect.

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    The world is going through a data explosion and this is largely being driven by the

    smartphone revolution. These days, subscribers expect fast and uninterrupted access to

    services and data on their mobile devices. An insatiable appetite for file sharing,

    applications, e-mails, games, music, video and so on is straining operators networks.

    Unless these operators meet the demands oftodays computer-savvy generation head

    on, their problems are only set to multiply as the internet continues to proliferate and

    increasingly sophisticated smartphone applications are launched.

    To meet these new challenges, network operators who are currently using second

    generation (2G) and third generation (3G) network technologies to deliver services must

    migrate to LTE (Long Term Evolution), the fourth generation of these technologies.

    Through a more efficient use of the radio spectrum, LTE provides great benefits to both

    operators and subscribers such as higher data throughput, lower latency, and lower

    operating expenditures. Unless network operators using legacy technologies migrate to

    the new technology quickly, they will inevitably face rising rates of dropped calls, a

    degrading mobile experience and general dissatisfaction amongst their subscribers who

    will ultimately switch to LTE-adopting operators.

    This scenario is already being played out in

    South Korea. Here, smartphones, tablets and

    other smart devices are an essential part of

    daily life and Koreans never seem to let go of

    them. With the worlds highest penetration of

    mobile broadband (100.6%1), data traffic has

    grown a hundredfold since the introduction of

    smartphones, reaching about 30,000 terabytes

    (TB) per month in the first quarter of 20122. To

    tackle the growing challenges, South Koreas three operators (SK Telecom, KT, and

    LG U+), who were operating 2G and 3G networks and who were each facing their own

    unique challenges, turned to LTE. The results were staggering; in July 2012 Korea had

    28% of the worlds LTE subscribers3 and it is the first country in which all operators offer

    LTE services for smartphones.

    1SK Telecom, KT, LG U+; April 2012.

    2 SK Telecom, KT, LG U+; April 2012.3

    Samsung Electronics; July 2012.

    JOSS GILLET, SENIOR ANALYST,

    GSMA WIRELESS INTELLIGENCE

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    LTE (or 4G LTE) is the latest in the wireless communication standard developed by the

    3rd Generation Partnership Project (3GPP) for high-speed data for mobile phones and

    data terminals. It betters previous generations of the standard (GSM/UMTS) by

    increasing the capacity and speed of wireless data networks using new digital signaling

    processing techniques and modulations. It presents a flatter and therefore simpler

    network architecture. LTE is IP-based and offers reduced transfer latency compared to

    3G architecture. For the network operator, these enhancements result in a lower cost per

    bit and an increased number of active users per cell. In addition, LTE has a highspectrum reuse factor, supporting bands in the 700 MHz to 2.6 GHz range and

    bandwidths from 1.4 MHz to 20 MHz. It also supports handover with 3GPP2, WLAN, and

    legacy 3GPP technologies. The benefits for the end user include higher download and

    upload data rates.

    With an enhanced spectrum efficiency and an average transfer speed that is 5 times

    faster than 3G4, LTE is the ideal technology for services such as music and video

    streaming, mobile TV, and network gaming.

    The summer of 2011 witnessed the launch of LTE in

    Korea amidst much public enthusiasm. The estimated

    number of LTE subscribers in Korea has since

    reached 8.4 million (about 28% of global LTE

    subscribers). Data traffic per LTE user has

    skyrocketed to an average consumption of 2.94

    gigabytes (GB) per user per month5, far exceeding

    rates achieved by 3G. The number of subscribers hasgrown at a compounded monthly rate of 43% since

    September 20116.

    SK Telecom and LG U+, who both launched their LTE

    networks in July 2011, had respectively amassed an

    impressive 4 million and 3 million subscribers7 by

    4Samsung Electronics; December 2011.

    5SK Telecom, KT, LG U+; January 2012.

    6 SK Telecom, KT, LG U+; September 2011 and July 2012.7

    SK Telecom, LG U+; July 2012.

    Other

    14%

    South

    Korea

    28%USA

    44%

    Japan

    14%

    30 Million

    July 12

    Figure 1:Global LTE subscribersOf all the global LTE subscribers,over 28% are in Korea.

    Source: Samsung Electronics, July2012

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    Smart LTE Networks is Samsungs innovative network solution for maximising

    the coverage and capacity of LTE networks deployed in environments where

    inter-cell interference limits coverage and capacity. It uses an advanced air

    resource allocation technology for managing a group of communications cells

    efficiently. The group of cells is controlled by a Smart Scheduler via optic fiber

    or other media (such as Ethernet). Cell-edge capacity is increased by 80% and

    cell-edge speed is doubled. As such, Smart LTE Networks enable network

    o erators to handle more data traffic at a lower total cost of ownershi .

    SK Telecom entered the 4G realm by deploying Samsung Smart LTE Networks. The

    new venture entailed 6 months of pilot deployments and culminated in the launch of

    South Koreas first commercial scale LTE service in Seoul in July 2011. Samsung Smart

    LTE Networks empowered SK Telecom to meet its subscriber demands through the

    provision of significantly higher data rates and a cell edge throughput performance11.

    Within the first 7 months of the launch, the number of LTE subscribers to SK Telecom

    reached the 1 million mark, a clear indication that subscribers were now consuming high

    capacity mobile services such as

    video/music streaming and gaming. As

    of July 2012, SK Telecom is serving

    4 million subscribers12.

    To enhance its LTE offering, SK

    Telecom rolled out the worlds first multi-

    carrier solution in July of 2012 and Voice

    over LTE (VoLTE) on August 8th of

    2012. This complemented its current

    Circuit-Switched Fallback (CSFB) voice

    service. VoLTE allows operators to

    deliver both voice and messagingservices over IP, which conserves

    spectrum whilst delivering the superior

    sound quality consumers have come to

    expect.

    11 SK Telecom; May 2012.12

    SK Telecom; January, July 2012.

    Figure 3: SK Telecom data traffic forecasts

    As the number of smartphone users has grown,ST Telecom has had to face the problem ofincreasing data traffic.

    Source: SK Telecom

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    KT is Koreas largest communications provider with 87% share of the fixed-line market

    and 31.1% share of the mobile market. Its 3G network has been serving nationwide

    subscribers for many years.

    Although late to enter the Korean LTE market in January 2012, KT illustrates how fast

    LTE deployment and cutting-edge technology can help an operator to catch up with its

    competitors. The company has launched a Samsung Smart LTE Network, which uses a

    simple and fast installation systemas a plug-in to its abundant fiber

    optic infrastructure. This has

    enabled KT to roll out 10,000 cells

    in just one month13.

    What is noteworthy about KTs

    deployment is that the virtual

    cloud solutions Smart Scheduler

    optimizes radio resources across

    hundreds of cells simultaneously.

    This not only reduces CAPEX, but

    also OPEX, as energy,

    maintenance, and site rental costs

    are minimized.

    LG U+ is the third mobile operator in South Korea with around 18% share of the mobile

    market. Unlike its competitors, LG U+ did not operate a 3G HSPA network and offered

    slower transfer speeds and lower quality mobile services, resulting in diminishingnumbers of subscribers. It therefore decided to make the leap to LTE in a fast and

    effective manner.

    By using Samsungs multimode base stations, LG U+ was able to install LTE circuit

    boards into its existing CDMA cabinets thus saving considerably on time and deployment

    costs. LG U+ launched its LTE service in July 2011 and achieved nationwide coverage

    in March 2012.

    13KT; April 2012.

    Figure 4: KTs fast LTE infrastructure deploymentSamsungs simple and fast installation system enabledKT to roll out 10,000 radio units in just one month.

    Source: KT

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    Unlike KT and SK Telecom, which use WCDMA-based CSFB, LG U+ currently uses

    SVLTE (Simultaneous Voice and LTE) for its voice transfer. Once VoLTE is developed

    and ready for deployment, LG U+ will switch to LTE exclusively.

    LG U+ continues its growth in the Korean market. In less than a year, its number of LTE

    subscribers has risen to over 3 million, which is over 35% of all LTE subscribers in

    Korea14. Its service now reaches small rural villages and the company has secured an

    18.6% share of the total Korean mobile market. The fast deployment and effective LTE

    positioning strategy has resulted in a 6.8% annual ARPU growth15 and LG U+ expects to

    have a total of 5 million subscribers by the end of 2012. LG U+ is now well positioned to

    secure its place as a leading LTE technology provider in Korea.

    The current smartphone revolution and data explosion have been the driving force

    behind the rapid deployment of LTE solutions in Korea. The three Korean network

    operators have successfully migrated their legacy networks to LTE and are seeing huge

    increases in subscriber numbers. Throughout this process, Samsungs Smart LTE

    Networks have helped Korea pave the way for the 4G revolution.

    14 LG U+; July 2012.15

    Korea Investment and Securities; May 10, 2012.

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    Disclaimer

    This document contains confidential and proprietary information of Samsung Electronics Co. Ltd. ("Samsung"), and allrights therein are expressly reserved. By accepting or using this document, the recipient agrees to hold it and theinformation contained therein in strict confidence. The document may not be used, copied, reproduced, in whole or inpart, nor its contents revealed in any manner to others without the express written permission of Samsung. Informationin this document is preliminary and subject to change, and this document does not represent any commitment orwarranty on the part of Samsung.

    About Samsung Electronics Co. Ltd.Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digitalconvergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 222,000 peoplein 205 offices across 71 countries, the company operates two separate organizations to coordinate its nine independentbusiness units: Digital Media & Communications, comprising Visual Display, Mobile Communications,Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting ofMemory, System LSI and LCD. Recognized for its industry-leading performance across a range of economic,environmental and social criteria, Samsung Electronics was named the worlds most sustainable technology company inthe 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.

    For more information

    For more information about Samsung Telecom Systems, visit www.samsungnetwork.com.

    Copyright 2012 Samsung Electronics Co. Ltd. All rights reserved. Samsung is a registered trademark of Samsung Electronics Co. Ltd. Specifications anddesigns are subject to change without notice. Non-metric weights and measurements are approximate. All data were deemed correct at time of creation.Samsung is not liable for errors or omissions. All brand, product, service names and logos are trademarks and/or registered trademarks of their respectiveowners and are hereby recognized and acknowledged.

    Samsung Electronics Co., Ltd.416, Maetan 3-dong,Yeongtong-guSuwon-si, Gyeonggi-do 443-772,Korea

    www.samsung.com

    http://www.samsung.com/http://www.samsung.com/