luca benini buddy media
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Chinwag Insight: Facebook Marketing - Luca Benini, Buddy Media - Measurement & MonetisationTRANSCRIPT
THE POWER OF CONNECTIONSENTHUSIASTICALLY PRESENTED BY
LUCA BENINI, MD EUROPE, BUDDY MEDIA
6TH OCTOBER 2011
2©2011 Buddy Media Inc. Proprietary and Confidential
THE POWER OF CONNECTIONS
Your most valuable customer: before and after Social
3©2011 Buddy Media Inc. Proprietary and Confidential
THE POWER OF CONNECTIONS
Facts
• 90% of all purchases are subject to social influence• 1 million+ sites have implemented Facebook’s Social Layer• There are 3.2 average unique visitors per share• 150 million people engage with Facebook on external websites each month• 90% of consumers trust recommendations from people they know• 67% of people spend more money online after recommendations• There is a $30B predicted revenue for the social commerce market in 2015
Sources: Wired Magazine UK, TechCrunch, Booz & Company, Facebook 2011, The Nielson Company, Chompon.com, Bazaarvoice.com, Spinback.com.
4
RAISE YOUR HAND IF…
YOU HAVE SHARING FUNCTIONALITY ON
YOUR SITE
5
KEEP IT RAISED IF…
YOU KNOW HOW MUCH REVENUE IS BEING
DRIVEN THROUGH SHARING
6
KEEP IT RAISED IF…
YOU KNOW HOW MUCH REVENUE IS BEING
DRIVEN BY PRODUCT THROUGH SHARING
7
KEEP IT RAISED IF…
YOU KNOW HOW MUCH REVENUE IS BEING
DRIVEN BY CUSTOMER THROUGH SHARING
THE POWER OF CONNECTIONS
With ROI data
Closing the loop on the share-effect
9©2011 Buddy Media Inc. Proprietary and Confidential
THE POWER OF CONNECTIONS
…lots of ROI data
10
WHO IS YOUR MOST VALUABLE CUSTOMER?
