Ericsson ResponseWeek 3Luca Monterosso

OneplusOne:

We all have learned in school that one plus one gives two, but this is not correct anymore, or at least for us.

One plus one gives three, ten, hundred, thousand. Times are changing and cause-effect we do the same.

All the pieces are necessary to get a perfect whole, when we share and collaborate we can reach a much higher result.This is our philosophy and this is what we believe in because we still

are all individuals, but not alone anymore.

CREATIVE AGENCY

CREATIVE AGENCY

CREATIVE AGENCY

COLABORATORIUM

COCO

CO

CO

COLABORATORIUMthe

Colaboratorium:

A variety of abilities and skills are working together to gain what alone would simply be impossible to achieve.

Because you can’t offer something you don’t have, we focus our philosophy in the collaboration between all the elements.This is our great strength and this is what we want to offer our clients;

communication is just what we do the best.

Outside Awareness:

People can be invited to play a sort of Farmville developed especially for Ericsson Response.

The player will have to manage the aids and to responde people’s needs the best way possible.

This is to put people in the shoes response volunteers and to make them understand the great amount of coordination and resources that are required.

There could be the possibility to purchase special items and give that money for helping NGO.

This could be a normal App, a game to play online, or eventually a game to play between neighbourhoods of Barcelona.

The winning neighbourhood will receive a prize such as a free internet area during a period of time,

Inside Awareness:

Taking advantage of the mailing list we have we could develope something that would move quickly within the Ericsson community and why not outside as well.

Option 1: Guess Who

Everybody will receive this email with 12 different people working for ericsson.Their task will be to associate the faces to the different sectors of the company.

Who will manage to get them right (the person or the department altogether) will receive some kind of prize in holidays time or in technological devices.

This will increase the level of knowledge about the Ericsson and it’s employees.

Inside Awareness:

Taking advantage of the mailing list we have we could develope something that would move quickly within the Ericsson community and why not outside as well.

Option 2: Video

The trick for this to work is that it has to be easy to do and very well produced.

The result is fun and it guarantees a fast spreading.

Programmers Recruitment:“Hazlo por la gloria”

• We could take advantage of already existing events/meetings• Get in contact with schools and professionals• Advertise in related printed and online magazines

• We could develope a series of posters and flyers “in code” so that only programmers can read the informations and feel intrigued by the secrecy of it all.

Thank You