Lucy Maden COPYWRITER

PERSONAL PROFILE

Creative and passionate with a particular love for improving

systems and efficiency

High attention to detail with an eye for consistency

Great team worker, making the most of collaborating

Communicative and quick to build strong relationships

Perceptive and fast to learn and understand new things

EXPERIENCE

COPYWRITER – TOTS TO TRAVEL

November 2015 – Present

Leading research and copy creation on all product on-boarding to bring each product to

life, which saw a positive impact on revenue generation

Creating new brand tone of voice to hone in on the target customer

Collaborative working: factoring SEO, visual elements and user experience across site to

engage the customer

Marketing, brochure, and email copy, as well as proofreading across site

Content Marketing – shaping the stages of customer buying process by creating, curating

and distributing blog content

FREELANCE COPYWRITER (SELF-EMPLOYED)

July 2015 – Present

DEPUTY HEAD OF COPY – PACKSHOT

September 2011 – July 2015

Managing a team of four and proofreading their work

Running three main client accounts, as well as working across a series of clients including

fashion, eCommerce, home, and supermarket brands

Compiling tone of voice and style guidelines for a number of clients

Training members of staff for both my teams and other studios

QUALIFICATIONS

UNIVERSITY OF READING

BA (Hons) English Literature and History of Art – 2:1

NEWCASTLE-UNDER-LYME SCHOOL

English Literature, Art (3D Design), and Business Studies A Levels (A-C grades)

9 GCSEs including English and Maths (A*-C grades)

CONTACT DETAILS

ADDRESS:

21 Norwood Avenue

March

Cambridgeshire

PE15 8LJ

EMAIL:

lucy.red@hotmail.co.uk

PHONE:

07734 391 292

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Lucy Maden Compelling, High-Conversion Copy for Travel & Fashion

PORTFOLIO

21 Norwood Avenue

March

Cambridgeshire

PE15 8LJ

Phone: 07734 391 292

Email: lucy.red@hotmail.co.uk

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A favourite for fun-loving families! Spanish sunshine, sandpit fun, and

paddling pool playtime make for happy little monsters…and parents

taking a proper break.

We’re not exaggerating… our families LOVE it here! From the beautiful bougainvillea-

clad building to all the little ‘done-for-you’ details, which mean you don’t have to do

any of the boring bits if you don’t want to.

And for your energy-filled little tots? There is a whole play patio where they’ll have

non-stop fun building in the sandpit, swooping down the slide and choosing which

toys to play with (and it’s covered by a shady roof so you don’t need to fret about

them being in the sun).

When splash time comes, tinier tots can get water-confident in the inflatable

paddling pool, and older kids will love splashing in the safely enclosed pool. Meaning

that you might even squeeze in a cheeky siesta by the poolside.

And, it’s just a quick hop in the car (around 30 minutes) to Costa del Sol beaches, so

you can pop over for sand, sunshine and ice cream before returning back to a home-

cooked dinner, lovingly prepared for you with yummy home-grown veggies.

Top 10 reasons to stay here:

Shaded play patio with sandpit, slide, baby den, and toys

Enclosed private pool, as well as an inflatable paddling pool for tiny tots

Warm, welcoming owners, Harold and Susan, who are on-hand to help during

your stay

Tasty home-cooked meals on request

Drivable to the Costa del Sol for sunny, sandy beach days

Baby pack (nappies, wipes, whatever you need!) and shopping service available on

request

Welcome pack with some useful bits and bobs to start your holiday off

Just 35 minutes’ drive to Aquapark, with shallow pools and toddler slides

Housekeeping service

Laundry service on request (a nice break from endless mucky clothes)

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All about the sunshine, grab your sun hats and get playing at this

elegant 5* resort… Where first, the play area, swimming pools, or Kids’

Club?

Nestled in the Algarve countryside, this beautiful resort sits at the bottom of the

hillside, the perfect retreat for your family holiday. Those who aren't keen on the

busy atmosphere of most resorts, this one is ideal, with a much calmer and more

peaceful vibe...but there are still plenty of spots for playing in.

Your days here will be filled with fun time at the children’s play area, running around

the masses of green gardens, and splash time in the pool and toddler pool.

While your little ones are making new friends at the kids' club, you’ll be able to fit in

some serious me-time with a Pilates class at the health centre, or take your clubs at

the local golf course.

For days out together, head to one of the nearby beaches for toe-dipping in the sea

and sandcastle building on the shore, or check out a local waterpark.

Top 10 reasons to stay here:

Your own private residence in a blissful 5* resort

Shared pool and toddler pool for plenty of splashing

Babysitting services available for moments of me-time

Kids’ Club free of charge for little ones over four during peak times

Outdoor children’s play area behind the pool area

Free shuttle to beautiful beaches

Restaurant that uses fresh produce from the resort’s own farm garden

Single-storey residence layout, perfect for little ones not yet steady on their feet

Spa and health club for unwinding or getting active

Bar open all year serving yummy tapas and delicious cocktails

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The Usborne Renaissance Sticker Book

Help children begin their first steps into learning

about the Renaissance era with this fantastic

sticker book, published in association with the

National Gallery.

The perfect way to introduce them to this topic,

the book is broken down into sections, covering

religion, artistic patrons, growing cities and more.

With each page, they will be able to match stickers

and find out lots of information.

With over 100 stickers, the book is an ideal way to

learn about famous paintings, drawings and

sculptures from the period, and teaches children

about the most well-known artists, such as

Leonardo da Vinci and Michelangelo.

Title for the Tutu

Any little girl who shares Degas' love of

ballet can look the part in this blossom

pink tutu.

Channelling the classic ballerina style, it is

made from layers and layers of frilled

chiffon. Finished with a comfy elasticated

waist that makes it easy for her to dance

in, children will love this fabulous tutu.

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Double-Breasted Overcoat

When you're dressed up all smart but the

weather's not feeling it, layer up with this

overcoat, with double breasted buttons

to complete the look.

Money Penny Loafer

Step out in timeless style with these black

money penny loafers from renowned

designer Louis Leeman. Crafted in Italy,

they are made from high quality leather

with a distinct apron toe and a luxury

high-shine finish.

Cable Knit Jumper

Knitted from pure wool, it doesn't get

more stylish or cosy than this jumper

from Jacob Cohen. Complete with cable

knit and turtle neck.

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Banner Copy Petites range:

Banner Description:

Perfectly proportioned for smaller

sizes, we now offer petite clothing

for women to specifically fit smaller

frames. Tailored to your needs, our

fantastic petite range offers

everything from shorter sleeve

lengths to better-fitting armholes for

women of 5'3” and under.

Long Description:

Great news for petites, we now offer

more clothing for women under 5'3”,

meaning that you can fill your

wardrobe with more colours, prints

and styles, without having to deal with

clothes that fit badly. We offer

tailoring at the natural waist, shorter

sleeve lengths and better-fitting

armholes, perfectly proportioned for

petite women. Gone are the days of

poor fits and too-generous cuts, from

petite jeans, to dresses, to tops, to

jackets, we've got all of your essentials

and style statements so you can keep

up to date with the hottest trends.

Hats:

Banner Description:

Top off any outfit perfectly with our

fantastic range of hats. Looking for

berets, boaters or beanies? We've

got the perfect style piece to

complete your look. From practical

cosy knitted hats through to style

statement cloches, we've got you

covered.

Long Description:

Top off your look with a style piece

from our gorgeous range of

accessories. Think floppy hats, beanies

and fedoras, in a range of colours,

knits and weaves, to make a style

statement and keep you up to date

with the hottest trends. From keeping

cosy, to looking on-trend, hats are the

perfect accessory to add character

and style to your outfit. Whether you

want to keep the rest of your

accessories simple, or let your

jewellery, scarves and bags do the

talking, we have the best choice for

your look.

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Blissfully Stress-Free Family Holidays ... Whether you've got a little bundle of cuddles, a curious little crawler or a

tumbling tot running around, any holiday with babies and toddlers calls for

loads of planning and preparing. You'll want to find a villa or resort that is

all kitted out for your energetic little tots, to keep them, and you, smiling

on a hassle-free family holiday.

So that's why Tots to Travel have pulled together this fab FREE family holiday planner

pack to get you prepped and ready for your holiday hunt. It is jam-packed full of loads

of handy little tips, useful info and lists of child-friendly holiday destinations that might

tickle your fancy.

All of Tots to Travel's child-friendly holidays have been visited and vetted by their very

strict team of experienced mums, and the stylish selection includes:

Family friendly ski holidays

Winter sun options

Luxury family resorts

Private family friendly villas

Join today and you'll be in the know with up-to-date holiday hints, delightful new

destinations and helpful advice on how to make your family holidays super fun for kids.

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AW16 Trend Report: This Season's Coats

With the chill well and truly settled in, we all need a cosy little number to

keep us warm and looking bang-on trend this season. Cue AW16's coats –

check out our retro-inspired favourites from the catwalk and high street.

First up, leather jackets, a

classic number that just

keeps on coming back

into fashion. If you've still

got one knocking about

from the '90s, now's the

time to dig it out.

Our catwalk favourite has

to be this number from

Diesel's Gold Label. For a more affordable, high street edit, we love Topshop's own

genuine leather jacket, complete with notched lapels and zip cuffs.

If you're not fussed about the real deal, we recommend the faux-leather jacket from

Miss Selfridge's AW16 range, which is just as stylish.

Another classic finding its

way back onto the catwalk

this season is the trench

coat, and we're thanking

our lucky stars for seeing

this one again – it's just

perfect for layering over

any look, from casual chic

to office wear.

Valentino's trench coat caught our eyes on the catwalk and we've been keeping our

eyes peeled for a high street edition ever since. Jack Wills has you covered with its own

version of this smart staple, ringing in at £149, it's a gorgeous way to cosy up this

winter.

For something in a lower price range, we can always rely on Asos. Take a peep at their

own brand trench coat, which is finished with beautiful oversize buttons.

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Clients