Lucy Trueman PorterFuyang Wei

Mohit Agnihotri

TOUR 9620Prof. NowaczekTuesday, Oct. 2nd 2012

Canada’s Wonderland

• Opened in 1981

• Located in Vaughan, Ontario (north of TO)

• Canada’s first major amusement park

• Remains Canada’s largest amusement park

Canada’s Wonderland

• Previously owned by Paramount• Currently owned and operated by Cedar Fair

Entertainment Co.• 68 rides in total - 16 roller coasters – 2 water

rides• Operates from May – October

Newly Sustainable Canada’s Wonderland

• Canada’s first solar-powered amusement park• Still the same amazing theme park with all the

same attractions but it is now run entirely on sustainable energy

• Includes a newly built state-of-the-art interactive interpretive centre - built from reclaimed wood and also runs entirely on solar power

Target Market

Environmetally Conscious Families, Educators, and Consumers

who are concerned about their Carbon Footprint

Schools in the greater Toronto areaFamilies with young childrenEnvironmental groups and/or organizationsPre-teens and Teenagers

Target Market Key Wants

• Gain valuable knowledge related to alternate energy sources and HAVE FUN while doing so

• Experience something different and unique, a Signature Experience

• Entertainment from a sustainable entity that is not damaging to the natural environment

Key Wants

• Paticipating in something sustainble and sharing it with family, classmates and friends, Making Memories

• Consumer satisfaction and personal reward from participating in sustainable practices

• Getting your money’s worth - It’s an INVESTMENT in your child’s future

Market Positioning

• Aim: To be the top rated sustainable theme park in the world. To redefine the public’s perception of amusement parks and their function in society.

• Sustainable Brand Image: A leader in sustainable energy education. Canada’s Wonderland is not solely for amusement, it is a valuable investment in your child’s future. Environmentally conscious consumers can feel guilt-free regarding their carbon footprint, while their children do not even realize they are getting an education in sustainable energy.

Marketing Segmentation

• Marketing segmentation is a necessary tool for successfully targeting our new consumers specific needs and demands.

Geographic Segmentation

• Target schools near and far from Canada’s Wonderland

• Offer educational field trips on sustainable energy that complement the science curriculum in the public and private school systems.

Demographic Segmentation

• Target families specifically• Canada’s Wonderland

does not only attract children but also parents who want to educate their children about the sustainability of the park. OR, children who want to educate their parents on sustainable energy.

Behaviouristic Segmentation

• Target consumers who are interested in eco-tourism and specifically sustainable energy

• Consumers with family members who are concerned about reducing their carbon footprint

Conclusion

• The newly sustainable Canada’s Wonderland is waiting to be explore by you. This time it is just as fun, terrifying, and tasty but with a lot more to offer - because now it is SUSTAINABLE!!!

Works Cited