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    LUDLOWORNAMENT

    ^&MM >

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    I LUDLOW |I ORNAMENT $

    LUDLOW TYPOGRAPH COMPANY2032 CLYBOURN AVENUECHICAGOwwww^IMMMk

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    TYPOGRAPHIC ORNAMENT:3S5S2|^NE of the moil charming ad-

    *j juncts to typography is typej jq ornament, by which we mean___J ^3 units of decoration in the form

    fecX?icX>icXxS of type, which can be repeatedor used in combination, to make up borders,decorative spots, headbands, tailpieces, all-overpatterns, and so forth.Type ornament made its first appearance soon

    after the invention ofmovable types.The earliestprinters combined marks of punctuation to servea decorative end, and the first true type ornamentmade its appearance in Italy in 1478. Since thenthey have fast multiplied in number and havebeen put to telling use by many distinguishedexponents of the printing art.

    William Caslon cut exceptionally effectiveornaments, but typographic decoration reached

    Ornament Nos. A230, A233, A234,A237, A238, B243, B244, B260 and C246.

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    the height of its glory in the hands of the eight'eenth century French typefounders, most notableamong whom was Fournier le Jeune. Bodoni cuta great variety ofornamental units but usedthemsparingly and with much restraint.The printer of today should make a much

    wider use of type ornament than he does. Witha good selection of ornaments he can do decora-tive printing of a high order, without expensefor art work. On such printing he can earn farmore than his usual percentage of profit.With the Ludlow system he has exceptional

    advantages in the use of ornament, for he doesnot have to carry large slocks of a wide varietyof units to be in position to handle extensivejobs. With but one stickful of matrices for anygiven unit, he can undertake any job of printing,no matter how large. He can also, with ease,duplicate borders for labels run four or eightup, or for other multiple forms.With few exceptions, the best use of type

    ornament is to print it in a second color, as isillustrated in many examples in the present book'let. It is believed the examples here shown willoffer to Ludlow users many suggestions for amore profitable use of their equipment.

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    ALBERT I. WILLISROBERT B.BERNATZJ.RALPH LEEJAMES H.DURANDCARL SYNDERPAUL HENNINGSEDWIN JONESLEE ROY DAVIDSONFRANK THOMAS

    G.O.DAVISMORRIS CHAPTERVETERANSOF FOREIGN WARS

    it Nos. A 751, A 752 and A 753.

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    Ornament Nos. A233, A234, A23 7,A238, A 71 7, C246 and C564.Ultra-Modem Bold.

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    PARIS VSAYS */ Style laws arei i- supreme and omnipotent %% but quality remains| the basis for all fashions J^ ww/Ay ofbeing

    \**************

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    Theplates in color* wood engraved by Schmiedk^ are among thefines? oftheir* kind. A Student may learn^ /#c/r^ them.

    uNos.A715 andC246.

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    $$@&$@@ ;-

    :

    PRINTING EXHIBIT

    :.-

    Beginning the Firs ofAngus the work ofsomeofAmerica's leading printers will be on displayin the ExhibitRoom ofthe Library, from ten inthe morning untilfour-thirty in the afternoon.

    THE CARNEGIE LIBRARY @@@

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    j^gl KING FLORAL COMPANY ^^ j 2552 North Central Avenue, Chicago, Illinois O ?>

    m

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    PRINTINGEXHIBIT

    NATIONALTHEATREBUILDINGNOVEMBER23 to 28,1929

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    S^'X3(^Qi?Qo>QL?Qi?Q?QL?QCJQi?Q?Qi?Ql?

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    The ink that made thefountain pen possible

    HUTCH'SFOUNTAIN PENINKwrites a bright blue and turnsto a jet black when dry. It flows

    freely. Will not thicken.

    At all dealers

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    The NewCinderellaMotor Car

    ttt

    tit

    Cinderella CompanyCleveland, Ohio >Ultra-Modern Bold.

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    ^Admit OneS LECTURE ON MEDIEVAL |i EUROPEAN HISTORY BY g1 PHILLIP M. FULLER, PH.D. |1 7bwi /&// - MayTenth - &x P. M. i1 i

    JfcfeObOfcgfc^g^LONDONPUBLICLIBRARY

    SwannEconomicCollection

    ^0. hs. A499 and C261.

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    tmmmmmmmm**JEAN GUTTEMBERGINVENTOR OF PRINTING

    Translatedfrom the FrenchofAndre Thevet

    MCMXXVI

    xmswwm$&w&mm%Ornament Nos. A653 and A654.Nicolas Jensen and its italic.

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    Tulip

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    LUDLOW EXHIBITYou are cordially invited toattend a special exhibit and

    demonstration of theLUDLOWSYSTEMBeginning April 9th

    The exhibit will be open evenings andin the daytime, of course, at 535 Main

    Street, Room 4, Oklahoma City.

    The LUDLOW is the fastest growingsystem of display composition. Theremust be reasons for this. We will beglad to show them to you at any time

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    IF -7%THEMINUTE MENAn Intimate History of

    Early ConcordBy IULES SMITH

    TflK

    BOSTONLOWERN AND LITTLE

    1930

    / Nos. A769, A770 andA771.

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    0Q0to0Q0to0to0to/7Q0fe0Q0Q0fe0tou SISIH LORAIN SIkOUNDRYH ANNUAL SISI REPORT SISI SISI f SISI SISI SISI SISI SISI LORAIN CITY SISISI0to0fe

    JANUARY, 1930 SI

    Ornament No. A6S8.Ludhu- Black.

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    &&LANGLEYEMERYWHEELS

    CATALOGUE ANDPRICE LIST NO. 6

    THE LANGLEY COMPANYWORCESTER, MASSACHUSETTS

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    TheLudlow System

    This system has accomplishedmiracles of economy for manyprinters all over the country.The Ludlow system of job anddisplay composition suppliesnew type, from 6 point to 72point, in sluglines, for all jobs.

    Ludlow Typograph CompanyChicago, Illinois

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    ,+* A Genuine %,Imported Egyptian *< Win mil n i \|| :*

    Economical Stores /* .*^ Everywhere #*

    it N0S.C175 and CI 78.

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    ^Announcing \t RUOFRANCIS HATS X> Jacobs'are showing all the \ very latest models. ^ w

    Ornament No. C262.d Nicolas Jenson Italic.

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    -

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    X THE %J* MIKADO SHOP vw ^k/ Japanese Paintings - Tea Sets ^w Native Pongee - Silk Kimonos ^*f# WABASH AT RANDOLPH

    *^%V A w 'A* w w w w w w

    G^teMeni0r .^ 7 . ^fcnaumngDignified Beauty

    | BLUE GRANITE COMPANYX ouigrave, Vermont ;r00000000000000000000

    AboveOrnament Nos. A716 and B709.Ultra-Modem

    BelozvOrnament No. B554.Garamond Bold and its italic.

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    jxnnnnnnnnnnnnnnnnnnrmsqip pibdp McMarsehall gabm scotch HII CANDIES 11aa khejp BuyThen, by |||23=3 The Box E323=3 sxitti^schk .*. khestare * sxaajoe* ehes23K JXaKJOBS PITTSBURGH CANDY fcjlpSS3 BROKERS COMPANY ^[3da jxafcs

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    $3$$3$3$E3&3$8KWW wMw TAe ingredients ofpleasure are: ^*^pm/ books and time to read them. ^;ww

    mww Jwmww BOOKS |Fine Editions for the J)[Jm Booklover jrjftww Wm zAlso Standard Issues j$fww WWy.v >AmWW ARCADE BOOK SHOP WWW Franklin Arcade, Southwest f\fa^ WEST OBINDON, MICHIGAN ^m m

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