lulu lemon final
DESCRIPTION
Digital Marketing strategy for lululemonTRANSCRIPT
![Page 1: Lulu lemon final](https://reader035.vdocuments.net/reader035/viewer/2022062405/555610f0d8b42ae0238b4bad/html5/thumbnails/1.jpg)
By: Renee Furla
Digital Marketing Strategy
lululemon athletica
![Page 2: Lulu lemon final](https://reader035.vdocuments.net/reader035/viewer/2022062405/555610f0d8b42ae0238b4bad/html5/thumbnails/2.jpg)
Company Overview
• Company Theme: Athletic apparel
• Known for their high-performance, trade marked fabrics which boast comfort and sweat-wicking capabilities while staying fashionable and trendy
![Page 3: Lulu lemon final](https://reader035.vdocuments.net/reader035/viewer/2022062405/555610f0d8b42ae0238b4bad/html5/thumbnails/3.jpg)
Target Market
1Yoga Practitioners and Runners
2Men and Women
3Income of $40,000+
![Page 4: Lulu lemon final](https://reader035.vdocuments.net/reader035/viewer/2022062405/555610f0d8b42ae0238b4bad/html5/thumbnails/4.jpg)
Big Idea
1 • Fall is quickly approaching which means new styles and clothing are starting to make their way to the shelves at Lululemon
• Use social media and blog to help attract customers to summer clothing sales
![Page 5: Lulu lemon final](https://reader035.vdocuments.net/reader035/viewer/2022062405/555610f0d8b42ae0238b4bad/html5/thumbnails/5.jpg)
Tools- I plan on using Google Analytics to determine if traffic has increased from these social media sites and advertisements
I would also compare the ROI from before I started my digital marketing strategy and after I started it
Tactics- Include social media sites such as: Instagram, Facebook and Twitter.
I also plan on using the Lulu blog and Google Ads to increase online traffic
Tools and Tactics
![Page 6: Lulu lemon final](https://reader035.vdocuments.net/reader035/viewer/2022062405/555610f0d8b42ae0238b4bad/html5/thumbnails/6.jpg)
Dig
ital M
arke
ting
Stra
tegy
Budget? • $1 Million (1% of profits)
• Lululemon sells $1.6 billion in merchandise
Timeline? • July-September
• this is the time Lulu is trying to get rid of all summer items and bring in their fall collection
Media Coverage?• Social media, Online Advertising, Lululemon Website and
blog
Metrics of Success?• Increase of ROI, increase of customer engagement, increase
in sales, increase in traffic to Lulu website and blog
![Page 7: Lulu lemon final](https://reader035.vdocuments.net/reader035/viewer/2022062405/555610f0d8b42ae0238b4bad/html5/thumbnails/7.jpg)
Lulu Website & Blog
Website-($300,000)• Attract traffic to the website• SEO strategy with keywords
and Google Adwords
Blog- ($100,000)• Weekly updates on sale
items• Loyalty program• Discount coupons
![Page 8: Lulu lemon final](https://reader035.vdocuments.net/reader035/viewer/2022062405/555610f0d8b42ae0238b4bad/html5/thumbnails/8.jpg)
Lulu Facebook Page
Facebook Page: ($100,000)
• Helps promote the brand
• Good way to engage with customers and keep them updated
![Page 9: Lulu lemon final](https://reader035.vdocuments.net/reader035/viewer/2022062405/555610f0d8b42ae0238b4bad/html5/thumbnails/9.jpg)
Lulu Twitter & Instagram
Twitter-($50,000)• Great way to connect with
customers
Instagram-($50,000)• Great way to connect with
customers• Promote new items that are on sale
![Page 10: Lulu lemon final](https://reader035.vdocuments.net/reader035/viewer/2022062405/555610f0d8b42ae0238b4bad/html5/thumbnails/10.jpg)
• Lululemon’s is one of the top brands for athletic apparel
• Lululemon is a growing and successful company
• With these digital marketing strategies, there is no doubt in my mind that Lulu will see an increase in sales
Conclusion