luminose company overview 7-21-2015
TRANSCRIPT
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Luminose Company provides on-demand convergence of commercial disciplines for
spectacular growth.
Luminose Company
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Expertise
Luminose Company
• Insurgent marketing
• Product and market entry
• Competitive differentiation
• Business case development
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Multi-Disciplinary Approach
Luminose Company
Market Growth & Profitability
Existing/Emerging Competitors
Attractiveness/Ability to Compete
Business Case
Insights & Segmentation
Value Proposition
Strategic Pricing
Commercial Activation
Tracking & Monitoring
MARKETINGResearch, Testing, Positioning
FINANCENet Present Value
ROMISuccess Metrics
PRODUCT DEVELOPMENTDifferentiation
Performance ThresholdsFeatures
SALESFeedback, Targeting & Prioritization, Channel Strategy
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Recommendations
Luminose Company
• “Can work at all levels of the organization and can easily demonstrate how doing marketing right is a valuable skill to the success of any business.” GE Commercialization and Digital Marketing Executive.
• “A broad set of skills that include account management, team leadership, strategic planning, scenario planning, financial analysis, and training program development … successfully applied across many business contexts.” Vice President Consumer Strategy and Insights at Anheuser-Busch
• “Worked with my team to help define and develop our strategy for a new market segment… ability to help identify unexpected challenges and then develop innovative positive solutions..” Alcoa Strategy Executive
• “Capable of analyzing very complex problems and developing comprehensive and insightful solutions.” Vice President - Corporate Strategy at ANN INC.