lunch & learn webinar: publishing your ebook for greater business impact

Copyright © 2013 People-OnTheGo www.people-onthego.com

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Lunch & Learn Webinar Series Today’s session: “Publishing Your eBook for Greater Business Impact” Visit us on the first Thursday of each month at 12:00 noon Pacific Time.

Moderated by: Melissa Sweat Online Community Manager People-OnTheGo www.people-onthego.com [email protected]

Twitter #lunchwebinar | Follow us @pierrekhawand

Speaker: Dalya Massachi Author, Editor, Public Speaker Writing to Make a Difference that Eve sent to www.writingtomakeadifference.com [email protected]


Managing Your E-mail Inbox

Using Office Applications Creating compelling documents, collaborating

Social Media Facebook, LinkedIn, Twitter, Blogs, more!

Managing priorities to-do lists, information overload, time

Getting organized E-mail, electronic documents, papers

Collaborating Sharing information, publishing…

Productivity in the Workplace


Formats

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Video

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Webinar


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 Condensed (90 min)  Practical (Business Scenarios)  Green (from anywhere)


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Copyright © 2013 People-OnTheGo www.people-onthego.com September 24, 2008 © 2008 People-OnTheGo | All Rights Reserved 7

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Publishing Your eBook for Greater Business Impact


Speaker: Dalya Massachi Writer, Editor, Public Speaker Writing to Make a Difference www.writingtomakeadifference.com [email protected]

Publishing Ebooks for Greater

Business Impact

By Dalya F. Massachi

Dalya F. Massachi •  Award-winning author:

�Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact�

•  Now serves as the project manager and editor for several other independently published books by nonfiction authors www.WritingToMakeADifference.com

Publishing Ebooks for Greater Business Impact

1.  What an e/book can do for your business 2.  Top 4 myths about today�s e/books 3.  Advice on WRITING your book 4.  Intro to indie PUBLISHING 5.  Complimentary downloads

3

4

POLL

What stage are you in?

©2013 Dalya F. Massachi WritingToMakeADifference.com/Indie

1. Considering writing a book/ebook 2. Drafting the manuscript 3. Ready to edit/produce the book/ebook 4. Have published/wondering what to do next

What can a book/e-book do for your business?

5

 Demonstrate expertise   Establish credibility, (author)ity   Bring new visibility, accessibility, portability   Attract new opportunities/colleagues   Show personality/style of your brand

Ultimate Content Marketing Tool

6

Broaden Your Audience  Introduce prospects:

•  Your website/blog •  Social media •  Press

  Encourage customers to share

7 ©2013 Dalya F. Massachi WritingToMakeADifference.com/Indie

Inside of Business Card

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EXAMPLES


So What’s Holding You Back?


Top 4 Myths

1)  Only people with natural talent should publish (�I can�t write!�) 2) It�s too expensive 3) It�s a lonely endeavor 4) It takes too much time


You Already Have a Lot of Material

 Blog entries  Recorded/email conversations  Answers to FAQ�s  Presentations you�ve given  Past work: examples/stories/case histories  Stories from your vast network


You Will Get Writer’s Block

 Fight off the urge to procrastinate

 Write during your �peak� hours

 Start with 30 min./day; chunks

 Keep a running �swipe� file

 Know: a 1st draft should not be perfect


Advice on WRITING Your Book

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It’s All About How Best to Serve Your Readers

 Address their problems, hopes, fears

 What do they want? (Data/Feelings)

 How to improve on what�s out there?

 What formats are best? book, ebook, video, audio, app, etc.

17 ©2013 Dalya F. Massachi

WritingToMakeADifference.com/Indie

You Need to Gather…

 Why are/might they be interested?

 How can you build on what they know?

 How can they easily integrate your ideas into their lives/work?


Connect Person-to-Person

 Think and write in terms of �you� (the reader)

 Briefly communicate shared values, needs, interests

 Use their language

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Mix It Up

With Different Approaches

 Humor  Stories  Memorable word pictures  Personal/friendly voice  Questions


  KISSS: Keep It Short, Simple, Skimmable (traditionally 60-80K words)

  �If you know enough to write this book, you know too much to include everything you know.� (editor at Red Wheel/Weiser Publishing)

  1 main message throughout: repeat key concepts/words

Cultivate Conciseness


You Don’t Have to Go It Alone!

•  Get a Writing Buddy: accountability, exchange ideas, feedback

•  Join a Writing Circle •  Use research assistants, peer

reviewers, collaborators - via email, blog, in person


Intro to Indie Publishing

23

“The beautiful part of writing is that you don't have to get it right the first time, unlike, say, a brain surgeon." — Robert Cormier

Copyright 2013 Dalya F. Massachi WritingToMakeADifference.com/indie

25


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Why Hire an Editor?

 Need an outside perspective

 Need a reader�s advocate: author-reader bridge

 Get prof�l polish to make work publishable

 Need support in finishing your book


27

Author/Editor Relationship Good rapport and a

strong working relationship are critical


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Graphic Designer [other essential team member]

  Exterior and interior of the book

  Look should conform to your vision

 Makes book look polished, organized, accessible


30

Interview!

  Specialty: subject matter/audiences

  Experience with your type of book and with your phase

 Get references: interpersonal style? professionalism?


Complimentary Downloads 1.  The right team for the process 2.  Editorial association member directories 3.  Webinar slides: Thinking About Hiring an

Independent Editor? Start Here! 4. Websites of interest to the indie writer/publisher Details: WritingToMakeADifference.com/

indie Copyright 2013 Dalya F. Massachi

WritingToMakeADifference.com/indie


REMINDERS

Copyright © 2013 People-OnTheGo www.people-onthego.com September 24, 2008 © 2008 People-OnTheGo | All Rights Reserved 10

Join the Accomplishing More With Less Community

  The Less-Is-More Blog www.people-onthego.com/blog

  “Accomplishing More With Less” group on Facebook

  “Accomplishing More with Less” group on LinkedIn

  Follow on Twitter: @pierrekhawand


Be one of the first to review Pierre Khawand’s new book Time for Leadership and receive scholarship for leadership training!

  Full details and a link to purchase Time for Leadership on Amazon at

http://www.people-onthego.com/specials.


Upcoming Workshops on today’s topic

people-onthego.com/webinars

•  Creating Compelling Presentations – Dec. 12

•  Business E-mail Writing – Jan. 16

•  Creativity & Innovation (2-part webinar) – Jan. 24 & 31

•  Business Writing for Success (2-part webinar) – Jan. 28 & Feb. 4

… And many more courses online.


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lunch & learn webinar: publishing your ebook for greater business impact

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