lupin pharma

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A STUDY ON ´Distribution Mapping, Dealer Satisfaction & comparison of Lupin Diabetes Productsµ PRESENTED BY ABHISHEK V ARMA ROLL.NO.9212400151

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Page 1: Lupin Pharma

8/6/2019 Lupin Pharma

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A STUDY 

ON

´Distribution Mapping, Dealer

Satisfaction & comparison of 

Lupin Diabetes Productsµ

PRESENTED BY

ABHISHEK VARMA

ROLL.NO.9212400151

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I NTRODUCT ION

This project deals with Distribution Mapping,

Dealer Satisfaction & comparison of Lupin

Diabetes Product. It was my fortune to do

this dissertation.

In the first phase of the research project,

there is a introduction of pharmaceutical

industry, company profile Lupin and products

of Lupin are given. The main objective of the

research to do the survey to check the sale &

dealer satisfaction

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OBJECT IV ES

1. To get a sense of how well Lupin diabetes

care is serving its customers.

2. To find the factors that dealer keeps in mind

while purchasing the particular brand.

3. To analyze the performance of Lupin

products at medical shops of Kanpur region.

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RESEARCH METHODOLOGY 

PR I MARY DATA:

Direct collection of data from the source

of information, technology including

personal interview, telephonic interviews

with the help of Questionnaire.

 SECONDARY DATA:

Text books, Internet sites, Newspaper

articles, Broachers.  

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F I NDI NGS1. From the above study it is clear that 76% respondents

communicate with the company through Marketing

Representatives, 14% through Phone and remaining

10% through E-mail. None of the respondents is usingpost to communicate with the company.

2. From the above study it is clear that Lupin has good

name and fame in the market.3. 58% respondents favored that the performance of 

Lupin in their shop is very good, 27% says good and

remaining 15% says that the performance of Lupin is

average in their shop.

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CONLUSIONS

1. The success of the company lies in strict quality

control, manufacturing facilities, Cost

Competitiveness, Well Developed Industry with

Strong Manufacturing Base, Access to pool of highly trained scientists, both in India and abroad,

Strong marketing and distribution network.

2. From the study it is clear that Lupin is one of theleading companies in pharmaceutical industry. It is

also revealed from the study that 99% respondents

deal in both salts and Lupin is leading company in

both these salts.

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RECOMMENDAT IONS

1. The company should provide gifts, incentives and

tours at free of cost to retailers and dealers to

promote the sale of Lupin.

2. The company should determine the pricing strategy of 

other company and fix the price of their product by

keeping price of other company in their mind

3. To maintain relationship with customers for long time

company should provide credit facility to customers.

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