lux - oligopoly in bangladesh
DESCRIPTION
marketing structure in the beginningthen LUX market share graphthen resemblance with oligopolyTRANSCRIPT
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Analyzing Bangladesh Scenario, Identify Soap
Market belongs to Which Market Structure and
Why?
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Definition of MarketIt is an arrangement that
allows buyers and sellers to exchange goods, services, and information.
Markets vary in size, range, geographic scale, location, types and variety of human communities, as well as the types of goods and services traded.
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Market structureMarket Structure
Imperfect Market
Monopolistic
Oligopoly
Monopoly
Perfectly Competitive Market
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Determinants of Market StructuresMarket Structure
No. of Seller
s
Nature of
Product
Market Share
of Sellers
Control of the Seller over the
Price
Entry and Exit
Examples
Perfectly Competitive
Numerous
Homogeneous
Insignificant
No Control
Free Wheat, rice
Monopolistic
Large Differentiated
Small Some Control
Not Free Restaurants, movies
Oligopoly
Few Differentiated/ Homogeneous
Large May or May not
Depends on the Market
Food oil, SIM Card
Monopoly
One Unique Hundred Percent
Full Control
Restricted
WASA, Microsoft
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Brief history of LUX in BangladeshLUX was first launched in UK in 1899, and in
USA 1916 by Lever BrothersLUX was manufactured in Bangladesh in 1964
by Lever Brothers Pakistan Unilever-Bangladesh holds 60.75% share and
Govt. of Peoples Republic of Bangladesh holds 39.35% of share
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Market Structure of LUX In Bangladesh
Market Competitors
Few local brands like meril, keya, tibbet, lilly, cosco, lifebuoy, aromatic
• Perfect example of a oligopoly market structure• Market share is less than 50%• Enjoying decadal leadership in beauty soap industry
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Lux Tibbet keya Meril Aromatic Lilly Lifebuoy Cosco0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
43%
8%10%
12%11%
4%6% 6%
Market Share in percentage
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Small number of firmsInterdependenceBarriers to entryLimit pricingNon-price competition
Advertising Quality variation Branding
Oligopoly – As LUX Resembles…
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Thank You