luxury brand management online new
TRANSCRIPT
LUXURY BRANDMANAGEMENT
(LBM - OL)
ONLINE
The main intention of creating this online course is to help you understand the complexities of the Luxury Matrix, thereby
allowing you to fast track your career in this recession proof Luxury sector. Visionary veterans who have witnessed the industry
growth from infancy to current 18.5 billion today create this internationally acclaimed course.
The course structure is designed in a manner to guide you through the intricacies of various subjects with a practical and
methodical approach. The cutting edge Video based online learning allows you to study at your own pace and you will benefit
from a truly flexible study experience from any location worldwide.
A never before opportunity awaits you to envision your dream of becoming the next luxury superstar!
Overview of the program
The Luxury Brand Management program is ideal for candidate willing or wish to enter the luxury industry and have a keen
interest to develop their skills and knowledge further in the luxury business. This program will help the person brush up on their
luxury knowledge; gain insights from both local and global perspective, which in turn will increase their credibility. The objective
is to give the person insights from the very basics of luxury to merchandising to fashion – to all the different segments .
Ÿ Helps in Identifying and assess opportunities through customer needs analysis and Create clear product specifications
based on customer needs that are desirable, feasible, and viable.
Ÿ Equips students with knowledge of growth and evolution of the luxury space in Asia and expected trajectory in India, or can
be customized to suit students from other countries.
Ÿ Roles and Responsibilities for positions such as a Brand / Country Head, Brand Manager, Marketing Manager, Buyer,
Merchandiser and Visual Merchandiser are explained in depth for the candidate to evaluate employment opportunities in
the luxury field.
Objective of the program
Highlights of the Program
CertificateIntellectual Capital Social Capital Video Lecture
LBM – OL will be a completely online course. The structure will be such wherein four video sessions will be shared (view-only access will be
provided) with all the delegates at the beginning of each week as per the below schedule. The delegates will have one week per session to
review and do their self-study.
ONLINELUXURY BRAND MANAGEMENT
Program Structure
Week III Week IV
Session 2
Session 3
Session 4
Session/Week Week I
Session 1
Emerging, Growing & Mature
Luxury Markets
Week II
Introduction
to Luxury
Fashion Market
Segmentation
Corporate
Communication
Strategies
Luxury Business
Financials
Insight into sectors
of LuxuryManagement
Skills
Business Model Innovation
& Strategies -Part I
Luxury
Foundation
Marketing
Strategies
Visual
Merchandising
Retail Operations
Management
Assignment
&
Assessment
Buying &
Merchandising
25 Mins 33 Mins 35 Mins 10 Mins
25 Mins 32 Mins 20 Mins
Business Model
Innovation
& Strategies -Part II
18 Mins
22 Mins 35 Mins 40 Mins
55 Mins 65 Mins 38 Mins
*Either the brands have attended our training programs or are our recruitment partners.
Mr. Gupta is a thought leader, brand leader, luxury retail expert, philanthropist, author, and speaker as well as a consumer
champion. Widely recognized as India's foremost authority on luxury retail and brand strategy, Mr. Gupta has a multitude of
expertise.
With over two decades' experience of working with luxury & retail brands, he has been credited to have continually delivered
sustainable revenue growth in the luxury, retail, apparel manufacturing and brand launch initiatives amongst other industry-
changing functions.
In his efforts to promote and educate the nation about luxury brands & lifestyle, he has founded Luxury Connect LLP, Luxury
Connect Business School & Luxury Cruxx.
Awarded as the 'Luxury retail icon of the year 2012' by Asia retail congress, Gupta has won several recognitions across India,
SEA and GCC regions. He has also been on the panel of jury members for 'Luxury Lifestyle Awards, Asia and GCC'. A
recognized leader in the Indian Luxury domain, Black Book has listed him in 'The Top 100 of Luxury' for six consecutive years of
2013 to 2018.
He is also the President of Center for Education Growth & Research, Delhi NCR Chapter and an advisor to – 'Promising
Indians', Behind The Ramp & Modestreet Fashions.
Luxury Connect - founder& CEO | Professor of LuxuryManagement | Advisor to Luxury& Premium Brands | Speaker | Author
ABHAY GUPTAFounder & CEO
Contact details:
www.lcbs.edu.in | [email protected]
| +919811103268 | +911244288610
10, Arjun Marg, DLF City Phase I, Gurugram (Delhi NCR) Haryana 122002, INDIA
*Either the brands have attended our training programs or are our recruitment partners.