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Luxury Business Circle
The Winning Formula for Establishing an International Luxury Brand
11th – 12th July 2011
The Royale Chulan Hotel, Kuala Lumpur , Malaysia
The Luxury Business Circle is a series of full-day Business Strategy Consulting Sessions initiated by Luxe Corp
for young and emerging luxury brands in fashion, leather goods, jewellery, fragrance, cosmetics, skincare,
watches, home fashion, accessories, retail, wines & spirits , personal shopping, concierge services,
hospitality, gastronomy, travel, private clubs, investors, media and other luxury categories.
The objective of the Luxury Business Circle is to enable emerging luxury brands, designers and entrepreneurs
to understand and apply the strategic business requirements that are essential in developing luxury brands
for strong positioning and growth.
Held several times a year in Europe, Asia and the Americas, the Luxury Business Circle features full-day
immersive business and creative consulting sessions with presentations, workshops, scenario assessments,
case analysis, illustrations and one-to-one consulting by practicing experts led by Luxe Corp’s team of
highly skilled Business Analysts.
Each session admits a limited number of participants, to retain the focus on personal attention to each
participant and their business venture.
What is the Luxury Business Circle?
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Luxe E.t.c., Club e-Luxe and Luxe-Mag.Com are part of the Luxe Corp group. 21, Rue Cambon, Paris 75001, France, T: +33 (0) 1 49 26 06 15 F: +33 (0) 149 26 06 71 www.luxe-corp.com www.luxe-mag.com
Who is the Luxury Business Circle For?
The Luxury Business Circle is dedicated to luxury brands that have had ongoing activity for five years or less
as well as brands that are in the process of being launched.
Participants of the Luxury Business Circle’s full-day business strategy consulting sessions are the initiators of
original creative concepts in different luxury categories. They represent small businesses with the core need
of identifying suitable strategic solutions and applying them albeit a minimal budget.
Participants include brand founders, co-founders, designers, creators, curators, managers, investors or those
directly involved in the launch and management of the brand. Each participant is expected to submit their
brand portfolio and documentation prior to participation and will be required to provide samples of their
products which may be used as illustrations / case references during the sessions.
The luxury categories that are covered include:
-Prêt à porter - Haute couture - Leather goods
- Lingerie - Skincare - Cosmetics
- Fragrance - Jewellery - Watches
-Wines & Spirits - Gastronomy - Travel
-Home fashion - Travel & Tourism - Private shopping
-Arts - Hotels & Resorts - Spas & beauty clinics
-Entertainment - Culture - Concierge
Luxe E.t.c., Club e-Luxe and Luxe-Mag.Com are part of the Luxe Corp group. 21, Rue Cambon, Paris 75001, France, T: +33 (0) 1 49 26 06 15 F: +33 (0) 149 26 06 71 www.luxe-corp.com www.luxe-mag.com
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Brand Building Signature Style Definition
Brand DNA Consumers VisibilityClient Engagement Heritage Craft
Global Market Pricing Media
Selective Retail eCommerce InternetExpansion Products Collaborations
PR Digital Media Social Media
Innovation Best Practices
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Luxe E.t.c., Club e-Luxe and Luxe-Mag.Com are part of the Luxe Corp group. 21, Rue Cambon, Paris 75001, France, T: +33 (0) 1 49 26 06 15 F: +33 (0) 149 26 06 71 www.luxe-corp.com www.luxe-mag.com
Topic Areas for the 2nd Asian Edition of the Luxury Business Circle
Day One Planning the International Launch of a Luxury Brand Monday 11th July 2011
09:00 – 09:20 Welcome & Registration
09:20 – 09:30 Introduction to the Luxury Business Circle
09:30 – 10:00 Opening Keynote Address
10:00 – 10:50 Presentation 1: The Core Strategic Planning Parameters of the Luxury Business
1050 – 11:15 Presentation 2: Understanding & Balancing the Creative Requirements of Luxury Fashion
11:15 -11:30 Coffee Break
11:30 – 12:30 Presentation 3: Getting it Right from the Brand Universe to the Product and the Retail
12:30 – 13:00 Case Analysis: Analyzing a Best and a Worst Practices in International Brand Launch
13:00 – 14:00 Lunch
14:00 – 15:00 Brand Presentation: The History, Heritage & Style of A Luxury Brand
15:00 – 16:00 Presentation 4: Personal Luxury: Lifestyle, Health And Sustainability as the New Luxury
Directions
16:00 – 16: 20 Tea & Networking break
16:20 – 17:00 Presentation 5: Ten Approaches to establishing a Solid International Retail Network
17:00 – 17:20 Questions & Answers session
17:20 – 17:40 Closing speech & departure
18:40 – 20:00 Cocktail party
4
Luxe E.t.c., Club e-Luxe and Luxe-Mag.Com are part of the Luxe Corp group. 21, Rue Cambon, Paris 75001, France, T: +33 (0) 1 49 26 06 15 F: +33 (0) 149 26 06 71 www.luxe-corp.com www.luxe-mag.com
Day TwoPlanning the International Launch of a Luxury Brand Tuesday 12th July 2011
09:00 – 09:30 Welcome & Registration
09:30 – 10:15 Presentation 1: Understanding the Three Success Factors of Luxury Today: Markets, Digital
Media & Sustainability
10:00 – 11:00 Presentation 2: Building Lifestyle Travel Brand Experience Through Heritage & Culture
11:00 -11:20 Coffee Break
11:20 – 12:20 Presentation 3: The Impact of the Internet & Digital Media on the Luxury business
12:20 – 13:00 Case Analysis: Analyzing a Best Case and a Worst Practice in Digital Media
13:00 – 14:00 Lunch
14:00 – 16:00 Break-out Consulting Session
Group One: Fashion & Retail
Group Two: Travel & Tourism
Group Three: Wellness & Beauty
16:00 – 16: 20 Tea & Networking break
16:20 – 17:20 Workshop : Creating Global Brand Awareness through the Media, Press and PR
17:20 – 17:45 Questions & Answers session
17:45 – 18:15 Sending-forth speech & departure
18:30 – 22:00 Runway show and cocktail party
5
Luxe E.t.c., Club e-Luxe and Luxe-Mag.Com are part of the Luxe Corp group. 21, Rue Cambon, Paris 75001, France, T: +33 (0) 1 49 26 06 15 F: +33 (0) 149 26 06 71 www.luxe-corp.com www.luxe-mag.com
Day Three Option – Custom Business Consulting Session Executing the International Launch of a Luxury Brand Wednesday 13th July 2011
One – to – one consulting sessions will take place throughout the day based on the in-depth review of the
businesses of participants and the development of an execution plan for their business development and
international expansion. The slots for the sessions will be as follows. All sessions must be booked in advance.
Consulting session one 9:00 – 10:00 Company 1
Consulting session two 10:15 – 11:15 Company 2
Consulting session three 11:30 – 12:30 Company 3
Consulting session four 14:30 – 15:30 Company 4
Consulting session five 16:00 – 17:00 Company 5
To book your session, please contact the organizers in advance. Places will be reserved on a first basis.
6
Luxe E.t.c., Club e-Luxe and Luxe-Mag.Com are part of the Luxe Corp group. 21, Rue Cambon, Paris 75001, France, T: +33 (0) 1 49 26 06 15 F: +33 (0) 149 26 06 71 www.luxe-corp.com www.luxe-mag.com
Highlights of the Luxury Business Circle 2010
7Luxe E.t.c., Club e-Luxe and Luxe-Mag.Com are part of the Luxe Corp group. 21, Rue Cambon, Paris 75001, France, T: +33 (0) 1 49 26 06 15 F: +33 (0) 149 26 06 71 www.luxe-corp.com www.luxe-mag.com
Highlights of the Luxury Business Circle
Each participant to the Luxury Business Circle will have the possibility of
autographing their copies of the bestsellers, Luxury Fashion Branding- Trends,
Tactics, Techniques, and the recently published Luxury Online – Styles, Systems,
Strategies, both written by Luxe Corp’s Executive Director & Founder, Uché
Okonkwo.
Luxury Fashion Branding is the first book to address the business of luxury from a
strategic viewpoint. It critically analyses the essential aspects of the luxury
industry and the intricacies of luxury management through tracing its origins,
analysing its current state, assessing its consumer behaviour, retailing tactics,
brand building, marketing strategies, product development, e-business tools
and techniques, the luxury market evolution, environmental analysis, product &
services customisation methods, business modelling and best and worst
practices.
Luxury Online – Styles, Systems, Strategies is the first book that analyses the luxury
business in the context of the internet, digital media and new technologies. It
examines the paradoxes that have prevailed between luxury and the internet
and presents the solutions required for luxury brands to find their place in the
new digital world of innovation.
For more information visit: www.luxuryfashionbranding.com and
www.luxuryonlinebook.blogspot.com
8Luxe E.t.c., Club e-Luxe and Luxe-Mag.Com are part of the Luxe Corp group. 21, Rue Cambon, Paris 75001, France, T: +33 (0) 1 49 26 06 15 F: +33 (0) 149 26 06 71 www.luxe-corp.com www.luxe-mag.com
Previous Participants & Emerging Luxury Brands
Aschobi
(France – USA, Sierra Leone)
Women’s Fashion
Created in 2007
Sylvia Toledano
(France)
Women’s clutch Bags
Created in 2007
Gottesman, Paris
(France)
Diamonds & jewellery
Created in 2007
Analeena
(France)
Leathergoods
Created in 2008
Bontoni
(Italy / USA)
Men’s Shoes
Created in 2006
Pure Distance
(Austria)
Fragrance
Created in 2008
Daniele de Winter
(Monaco)
Beauty & Well-being
Re-launched in 2003
Some of the promising emerging luxury brands that have been involved with Luxe Corp in the recent past
La Favorite
(France)
Pet’s Accessories
Created in 2009
9Luxe E.t.c., Club e-Luxe and Luxe-Mag.Com are part of the Luxe Corp group. 21, Rue Cambon, Paris 75001, France, T: +33 (0) 1 49 26 06 15 F: +33 (0) 149 26 06 71 www.luxe-corp.com www.luxe-mag.com
Press
Some of the press features that the 2010 Asian Edition of the Luxury Business Circle attracted
10Luxe E.t.c., Club e-Luxe and Luxe-Mag.Com are part of the Luxe Corp group. 21, Rue Cambon, Paris 75001, France, T: +33 (0) 1 49 26 06 15 F: +33 (0) 149 26 06 71 www.luxe-corp.com www.luxe-mag.com
Corporate Partners
11Luxe E.t.c., Club e-Luxe and Luxe-Mag.Com are part of the Luxe Corp group. 21, Rue Cambon, Paris 75001, France, T: +33 (0) 1 49 26 06 15 F: +33 (0) 149 26 06 71 www.luxe-corp.com www.luxe-mag.com
Based in Asia with a strong presence in Europe, WIN World Group offers integrated businessservices from initial conception & creation through to the development, design, engineering,implementation and maintenance processes. The Group comprises three auxiliary entities. Theseare INTACT Group, a fully-accredited agency that provides a comprehensive range ofintegrated marketing services (encompassing Corporate Communications, BrandCommunications, Advertising, Interactive Media, Media and PR & Marketing); 3Sixty Worldwide,an innovative international publishing house that is responsible, among others, for the extensivelydistributed online tourism magazine Grandevie; and WIN Impact that offers training &consultancy services.
Strategic Media Partner
Supporting Partners
About the Organisers
Luxe Corp is the pioneer Strategy & Management Consultancy company specialized in the luxury sector. Based at Paris’
renowned Rue Cambon from where it reaches its worldwide clientele, Luxe Corp develops and implements advanced and
practice-tested business strategy solutions for companies seeking sustainable growth and profitability in the luxury industry.
Through a custom-consulting approach focused on attaining visible and measurable results, Luxe Corp offers business solutions
and turnaround strategies in Marketing, Branding, Retail, e-Business, Business Planning & Modelling. Recent collaborations
through its three business divisions have been with Louis Vuitton, Cartier, Gucci, Christian Dior, Burberry, Hermès, Boucheron,
Chanel, Piaget, Rémy Martin, Coty Prestige, Fabergé, LVMH, Gucci Group and several others.
Luxe Corp is also the publisher of Luxe-Mag.Com, the pioneer luxury business magazine online and hosts Club e-Luxe, the e-
business club for luxury professionals. Luxe Corp is headquartered in Paris with business representations in New York and Beijing.
Luxe Corp
AB & ARTHO
AB & ARTHO is a tourism marketing and communications company based in Paris specializing in the promotion of Asia’s
hospitality and tourism business in Europe.
The company is a member of ASEANTA (ASEAN Tourism Association and Member of Malaysian French Chamber of Commerce &
Industry (MFCCI). The company offers integrated marketing and communications services and business development to tourism
boards and convention bureaus, airlines, hotels and travel trade professionals for the promotion of incentives and meetings,
leisure and lifestyle and niche tourism products.
The range of marketing services include sales and marketing representations, public and media relations, training and
familiarisations, market research and survey and recommending innovative marketing solutions for new business developments.
12Luxe E.t.c., Club e-Luxe and Luxe-Mag.Com are part of the Luxe Corp group. 21, Rue Cambon, Paris 75001, France, T: +33 (0) 1 49 26 06 15 F: +33 (0) 149 26 06 71 www.luxe-corp.com www.luxe-mag.com
Contact
Luxe Corp21, Rue Cambon
Paris 75001FRANCE
T: +33 (0) 1 49 26 06 15
F: +33 (0) 1 49 26 06 71www.luxe-corp.com www.luxe-mag.com
Contact: [email protected]
AB & ARTHO
Europe: Level 5, Louis Vuitton Building, Paris 75008
FRANCET: +33 1 56 52 93 40 Dir: +33 1 42 33 18 66 F: +33 1 56 52 92 92
Asia: Level 20, Menara Standard Chartered, 30, Jalan Sultan Ismail, 50250 Kuala Lumpur
MALAYSIAContact: [email protected]
Luxe E.t.c., Club e-Luxe and Luxe-Mag.Com are part of the Luxe Corp group. 21, Rue Cambon, Paris 75001, France, T: +33 (0) 1 49 26 06 15 F: +33 (0) 149 26 06 71 www.luxe-corp.com www.luxe-mag.com