lxm orange county
TRANSCRIPT
Outdoor lacrosse festivals for people of all ages and interests, in great markets at unbeatable prices.!
2665 Main St. #240!Santa Monica, CA!
90405!
Why Lacrosse?!Spend���• 68% male, 32% female���• 50% dine out two or more times per
week���• Discretionary Income Spends:���
– 60% on kids, 30% on travel���– 75% make sports a leisure activity���
Wealth!• $182,500 average household
income is highest of all team sports���
• 94% own two or more cars and own a computer���
• 98% subscribe to service provider���
Growth!• Fastest growing team sport in
the country (125% growth in last 10 years)���
Brains!• Highest graduation rate of all
NCAA sports���
• 14 of 25 top academic colleges are also in ESPN Top 25���
Highest of all team sports!!
“Access” to our content and your brand will never be an issue!!
These are influencers!!
Differentiator:! Our demographic can
afford nearly any product!
Each event includes… !Top Athletes!
Kyle Harrison #18!- One of the best midfieldesr ever in lacrosse���
- National Champion, Tewaarton Winner���
- Nike Athlete, STX “K18”, Beats by Dre, Levi’s���
- ‘Social impact: 25,000+���
Highlight Reel!
Mikey Powell #00!- Considered best lacrosse player ever���
- All time leading scorer at Syracuse���
- 4x Attackman of the Year, 4x 1st Team All American���
- 2x Tewaarton Winner (Lacrosse Heisman)���
Hightlight Reel!
Noteworthy Athletes!Sean Morris, Matt Russell, Chris Rotelli, Sam���
Bradman, Shamel Bratton, Rhamel Bratton, Graham Gill,���
Lewis Ratcliff, John Christmas, Eric Martin, …!
Game - Forty of the world’s top lacrosse professionals compete���
**Core element of our business���
Clinic - Teaching demos from LXM PROs, included with ticket���
**Highest value-for-product for consumer���
Fan Zone - Brands, consumers, athletes interact���
**Most unique fan-brand interaction in lacrosse���
Partner - Every stop on LXM Tour includes amateur partner to boost our atmosphere���
**Partner Adrenaline Lacrosse is top in country!
Party - Local establishment hosts LXM PRO Athletes, VIP members, celebrities and paid patrons for evening fun ���
**Branded and Presented by Sponsor !
Open Run - An open tryout for local lacrosse heroes and former stars���
**MVP earns a roster spot for Saturday���
LXM Orange County !Date ......... June 2nd���
Venue …… Orange Coast College���
Capacity ... 7,000���
Crowd …... 5,000 (2,000 guaranteed)���
Viewers …. 3.1MILLION���
Event Factors!• LXM PRO is streamed live on the internet
via Google (YouTube). Google has pledged marketing support in excess of 3.1M viewers! ���
• 2012 marks the 3rd consecutive LXM 949 event. This is by far our brands strongest and our most tangibly influenced market.���
• Orange County is the fastest-growing lacrosse market in the country – Meaning more of the right kinds of consumers!���
• LXM is partnered with the Adrenaline All-American Game on June 2nd, ensuring minimum 2,000 --- 35,000 email database at our disposal.���
• Multiple large colleges within commuter-distance of our venue … Tying a social element to our events will drive attendance and create a vibrant atmosphere���
• All content involved with LXM PRO is family-friendly. Parents and children are our core demographic!���
• Tickets available to public:���
• General Admission: $15.00���
• VIP: $55.00���
Schedule���Saturday!
10am ……. LXM Clinics, CYL Games���Noon …… Doors Open, Fan Zone active���5pm …….. LXM PRO Warm-ups���6pm …….. LXM PRO Game (LIVE Online)���730pm …. LXM Autograph Session���
www.lxmpro.com !Created by 530MediaLab!
All-American " " "$12,000 " " " "!ON-SITE ���• Maximum 10’ x 10’ space in "Fan Zone” ���• Two (2) Banners in "Fan Zone” ���• Two (2) end line banners during LXM PRO Game ���• Exclusive access to LXM PROs via Player Lounge, Field-Level Meetups, After-Party ���• Product giveaways via "Fan Zone", during LXM PRO Game, or during LXM Clinics ���• Branded Ownership of LXM PRO In-Game Entertainment (**Two of Five brands can utilize)���• Branding at LXM Post-Game Autograph Session ���
MEDIA AND OFF-SITE ���• Maximum branding on all event-marketing materials ���• Maximum integration into LXM PRO Social Media graph (≈2 million) ���• Optional branding of in-print ticket (4,000 impressions) ���• Authentic LXM Jersey (OPTIONAL: Framing, Autographed) ���• Branding at Official LXM PRO After Party ���• 2 PA Reads during LIVE Stream of LXM PRO Game via Google/YouTube ���• Ability to watermark own logo on LXM images ... Images available 72 hrs after event ���• Use of any and all media, LXM has must approve!!! ���
TICKETS ���• LXM Field-Side Chalet: Private cabana on the field, seats eight (8), includes access to VIP (**Food & Beverage)���• 10 General Admission ���• LXM After Party - Four Passes (4) (Free drinks, VIP access, limited capacity, press coverage) ���
**Optional or Limited Inventory, price may vary ��� $5,000
All-State " " " " $7,000 " "!ON-SITE���• 10’ x 10’ space in "Fan Zone"���• One (1) Banners in "Fan Zone"���• One (1) end line banners during LXM PRO Game���• Brand-Only access to LXM PROs via Player Lounge, Field-Level Meet-ups, After-Party���• Product giveaways available via "Fan Zone," LXM PRO Game, or LXM Clinics���
MEDIA AND OFF-SITE ���• All-State Level branding on all event-marketing materials���• All-State Level integration into LXM PRO Social Media graph. (≈2 million friends, followers, and fans).���• Authentic LXM Jersey (OPTIONAL: Framing, Autographed)���• One (1) PA Reads during LIVE Stream of LXM PRO Game via Google/YouTube ���• Ability to watermark own logo on LXM images ... Images available 72 hrs after event���• Use of any and all media, LXM has must approve!!!��� ���TICKETS���• Four (4) VIP Passes���• 10 General Admission���• LXM After Party - Two (2) Passes (Free drinks, VIP access, limited capacity, press coverage)���
**Optional or Limited Inventory, price may vary ���
$2,500
All-Conference " " " "$3,300 "!ON-SITE���• One (1) Banners in "Fan Zone”���• One (1) end line banners during LXM PRO Game���• Product giveaway opportunities available via "Fan Zone", during LXM PRO Game, or during LXM Clinics���
MEDIA AND OFF-SITE ���• All-Conference Level branding on all event-marketing materials���• All-Conference Level integration into LXM PRO Social Media graph. (≈2 million friends, followers, and fans).���• Authentic LXM Jersey (OPTIONAL: Framing, Autographed)���• One (1) PA Read during LIVE Stream of LXM PRO Game via Google/YouTube ���• Ability to watermark own logo on LXM images ... Images available 72 hrs after event���• Use of any and all media, LXM has must approve!!!���
TICKETS���• Two (2) VIP Passes���• 10 General Admission���• LXM After Party - Two (2) Passes (Free drinks, VIP access, limited capacity, press coverage)���
**Optional or Limited Inventory, price may vary ���
$1,000 "
For information please e-mail or call :���[email protected]���310.896.1691���
Left: LXM PRO Founding Team is first business ever to grace cover of Conde Naste’s Inside Lacrosse Magazine ���
Above: Shamel Bratton, LXM Baltimore���