PowerPoint Presentation

NOLA

NOLABrief:Rebrand the city of New Orleans without drawing upon building blocks or referencing Hurricane Katrina and the rebuilding effort.Shape of text evolved from the outline and smoothing of some sketched text that was brought into Illustrator.

New Orleans Welcomes

NOLA

NOLA

New Orleans Welcomes

New Orleans City Council 2020 St Charles AvenueNew Orleans WelcomesNew Orleans LA 70130New Orleans City Council 2020 St Charles Avenue New Orleans LA 70130(504) 658-1085www.neworleansonline.comNew Orleans City Council 2020 St Charles Avenue New Orleans LA 70130

NOLA

NOLA

New Orleans Welcomes FoodiesNew Orleans Welcomes Music lovers

NOLA

HTC

HTC

NOLA

HTC

Palette:

Programs Used:

AiPs

Project Timeline:4 DaysFonts:ITC Avant Garde (headings and body copy)Features, Techniques & Tools:Clipping masksGradient mapImage traceSmooth toolBackstory:The type package was meant to be quite different, but then outlining the type brought in via image trace led to the rounded end result.Keywords:Smooth (jazz)VibrantFestivalsIdea:Bring in two of the main things New Orleans is known for, music and food.NOLA

BFI

Brief:Create a folding brochure for the British Film Industry based on a famous director.In the original layout, everything had to be folded a specific way to match up the images.BFI

BFI

IdPsBFI

Programs Used:Palette:Project Timeline:2 DaysFonts:Willy Wonka(made by sharkshock headings) DIN(body copy)Features, Techniques & Tools:Pencil tool (in InDesign)ShapesGuidesBackstory:Thought the cross fold would be interesting to unveil and match up silhouettes of Burtoncharacters. Plus the fold made a t when flattened (for Tim). All drawings were done in InDesign.Keywords:Black & white charactersCrazy hairWhimsicalIdea:Most movies have strong characters with messy hair and a lot wear black and white stripes.

OTL AICHER

Brief:Create a poster based on research conducted on a specific designer.

OTL AICHER

OTL AICHER

OTL AICHER

AiIdPrograms Used:Project Timeline:1 DayFonts:Rotis (created by Otl Aicher)Palette:Features, Techniques & Tools:Clipping masksShapesGuidesBackstory:Using Otl's work on the Munich Olympic games inspired the entire design and was a very clear direction from the start.Keywords:GridsAlignmentRepetitionIdea:Use a pictogram style man as the key focal point.Use key colours from Otl's work in the styling of one of his well known posters for the Munich Olympic games in 1972.

OTL AICHER

AGOGGLES

Brief:To design packaging for a specific demographic.

AGOGGLES

AGOGGLES

Palette:

Programs Used:

AiPs

Project Timeline:3.5 DaysFonts: Boing (title) DIN (tagline)Features, Techniques & Tools:Hand drawn & scannedImage tracePencil & smooth toolLive paintPhotoshoot/mockupFill content awareLayersBackstory:Create a kid-friendly design for some packaging.Keywords:Underwater"Random stuff you find at the bottom of the sea"Idea:Just wanted to throw a heap of sea life on it and put a fewrandom objects amongst them. Plus making everything look cool was important too.

AGOGGLES

CRAYOLA

Brief:Create postcards for the Crayola Silly Scents range for kids.Original idea for the brief based on the emotion "chilled".

Slimy Sea Serpent

CRAYOLA

CRAYOLA

CRAYOLA

CRAYOLA

IdPrograms Used:Palette:AiProject Timeline:2 DaysFonts:Bauhaus 93 (title)A2 Agriculture Regular (heading) Apex New (body copy)Features, Techniques & Tools:Pencil tool & smoothLayersClipping masksDraw half a shape & reflectPathfinder unite & smoothPen toolLots of transformBackstory:Originally the idea was a penguin in a snow scene for the Slimy Sea Serpent scent, drawn in InDesign.When the brief was picked for portfolio, I decided that a set of mythical creatures would be way cooler.Keywords:ChilledCoolIdea:Keep it fun and playful as it is for a kids product.Make it colourful and light. Have super cute creatures.

CRAYOLA

TELSTRA

Brief:Select a company with an image problem, and brand an event to help remediate it.As part of my pitch of Telstra's recent data outage as my issue to tackle, I drew a comic with Telstra colours and traces of their Exec team.

Another outage!?!! How exactly is this happening AGAIN!In a skyscraper in Melbourne...

Sorry Mr Penn. We arent sure whats caused this one...Weve already offered another free data day....

What about a free eventThe customers arent happy. We need something else...

Events...Thanks...

A thank you to our customersYES!

TELSTRA

For more information and to vote on the movie for your town visit us at www.telstra.com.au/reelconnections

Coming toCooktownSun 29 May

For more information and to vote on the movie for your town visit us at www.telstra.com.au/reelconnections

Coming toTullyMon 30 May

For more information and to vote on the movie for your town visit us at www.telstra.com.au/reelconnectionsComing toHughendenTue 31 May

TELSTRA

TELSTRA

For more information and to vote on the movie for your town visit us at www.telstra.com.au/reelconnections

Coming toTullyMon 30 May

TELSTRA

Palette:

Fonts:Seventies(made by Lian Types logo) DIN (headings and body copy)Backstory:Had a very different looking poster and was creating graphicalelements for the website rollout for the next day when the Teacher saw the ice cream. It was a stronger direction, and drove the end result.Programs Used:

AiPs

Project Timeline:2 DaysFeatures, Techniques & Tools:Pencil & smooth toolShapes & pen toolLayersTransform & reflectTracing outlines (map only)Masks (Photoshop)Clipping maskKeywords:ThanksFamilyFunIdea:Use Telstra's brand colours.Draw the graphical elements. Have a cool, seventies type font.

TELSTRA

Contact Details:Lyssa CampbellLettucecocreative@gmail.comTHANK YOU

You can check out other stuff of mine at these sites:All work contained was created as part of my student portfolio for my Certificate IV in Graphic Design, 2016.

All vector mockups were done in Illustrator by me.