m ay 13, 2015 a lbuquerque, nm jan zimmerman, principal watermelon mountain web marketing...

MAY 13, 2015ALBUQUERQUE, NMJan Zimmerman, PrincipalWatermelon Mountain Web [email protected] 505-344-4230

© 2015 Watermelon Mountain Web Marketing 1

Getting Started with Google Adwords

mailto:[email protected]

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Why Online Advertising?

© 2015 Watermelon Mountain Web Marketing

Your audience is onlineTarget-able and track-ableAttract more qualified prospects and customers

Less expensive than most other forms of advertising

Cost Comparison to Traditional Media


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Based on cost per thousand impressions (CPM)

Why AdWords


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Reach people when they are looking for information or ready to buy

Reach the most people: Google gets > 65% search market share (Comscore 2/15)

Target advertising locally or globally Start with any budget Pay only for results: no visit, no fee Offers more than search PPC:

display, mobile, video, re-targeting, context partners

What Will AdWords Cost?(access through Tools tab)


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What You Must Have to Start

A website, blog, Google Business page, or shopping destination URL, e.g. an etsy store

A knowledge of your target audience An ad budget A Google Business account (recommended) Landing pages that fulfill the promise of your

ads Ability to monitor results (e.g. conversion

code)


Google My Businessgoogle.com/business


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AdWords vs. AdWords Express


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Setting Up AdWordsgoogle.com/adwords or google.com/adwords/express


Primary Call to Action

Captures Informatio

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Clear Benefits

List

Compelling Visual


Secondary Call to Action

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Viewing AdWords Results


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For More Information


Presentation available at watermelonweb.com/marketingresources.htm

Watermelon Mountain Web [email protected]

m ay 13, 2015 a lbuquerque, nm jan zimmerman, principal watermelon mountain web marketing...

Documents

google adwords

google express ads

google business page

adwords cost

adwords account

adwords express8

viewing adwords results

display domain