Mobile Backend as a Service as the New Enterprise Middleware

About Me

• Hackerpreneur• Co-Founder KidoZen, Inc• Co-Founder Tellago, Inc• Advisor to software companies(Microsoft, Oracle….)• Board member, Investor• Speaker, Author• http://weblogs.asp.net/gsusx• http://jrodthoughts.com• http://kidozen.com

Agenda• A quick history of building mobile solutions• Introducing mobile backend as a service• MBaaS Patterns

A Quick Story of Building Enterprise Mobile Solutions

Mobility is Hot

And Obvious

We Can Build Apps

I want an app!

And Be Rock Stars

After All….

We Have Great Mobile Development Stacks

Let’s Build Mobile Solutions

Not so fast…

Just a few things to consider…

Every mobile apps needs backend

Storing Data

Mobile identity management

Cross platform push notifications

Integration with cloud services

Integration with enterprise systems

Integration with SaaS technologies

Consistent management experience

MDM, MAM integration

Manage and secure mobile business data

In other words…You need something like….

A mobile middleware?

A mobile middleware?

A Quick History of Middleware

B2B

• EAI, B2B integrations

• EDI, RosettaNet, Swift

SOA

• Service based orchestration

• BPEL4WS, ESB, CEP

SaaS

• SaaS-SaaS, SaaS-On-Premise based integration

• iPaaS platforms

Mobile

• ??????

Introducing the mobile backend as a service

Enable backend to mobile apps in the form of cloud services

Abstract the complexities of mobile backend using a consistent development and management experience

MBaaS= Cloud-Mobile Services + Mobile SDKs + Management Console

MBaaS != PaaS

PaaS are not mobile-first platforms

Mobile-first?

App centric infrastructure

MBaaS App = Services (Compute) + Infrastructure (Storage)

MBaaS services must be context-aware(ex: location)

MBaaS should focus on simplify the development and management of mobile apps

MBaaS should support native mobile services (ex: push notifications, SMS)

Build Use Cloud Services Deploy Run

PaaS

Build Use Cloud Services Deploy Run

Mobile RuntimeMBaaS

Different Lifecycles

IaaS

Paas

MBaaS

MBaaS

Consumer MBaaS vs. Enterprise MBaaS

Security

Twitter, Facebook

Active Directory,

Salesforce.com

Services

Geolocation, Gaming

Enterprise Systems APIs

Cloud Types

Public

Public, Hybrid, Private

Tenant Model

Tenant => 1 App => Users

Tenant => Users => Multiple

Apps

Distribution

Public App Stores

Corporate App Stores,

Integrated with MDM

technologies

Consumer MBaaS

EnterpriseMBaaS

Consumer vs. Enterprise MBaaS

The Platforms

Consumer B2B B2C

Consumer, B2C

MBaaS in Action

Data?

Mobile-First Cloud Pattern: Data Access

String theObject = "{JSON PayLoad}";_application.getObjectSet("name").Save(theObject);

StorageService

MBaaS

Storage

Storage

Users?

Mobile-First Cloud Pattern: AD Authentication

NSString * uN=@"John Doe"NSString * psw=@"secret"Identity * userIdentity = [application Login:@"ADFS“ user:uN andPassword:psw];

Auth Service

Active Directory

MBaaS

Corp Network

Trust

Enterprise Systems Integration

Mobile-First Cloud Pattern: LOB Integration

Var mySAP= App.Services(‘SAP’).Login({credentials});Var mySF= App.Services(‘SF’).Login({credentials});mySAP.Invoke(‘invokeRFC’, {parameters});mySF.Invoke(‘GetLeads’, {parameters});

Enterprise System Service

SAP Connector

MBaaS

Corp Network

SF.comConnector

Push Notifications

Mobile-First Cloud Pattern: Data Access

Var channel= _application.pubSub.Subscribe(“channel name”);

channel.Send({message});

Push NotificationService

MBaaS

Events

Mobile-First Cloud Pattern: Events

_application.pubSub.Publish(“channel name”, {message});

Mobile EventService

MBaaSChannel

Channel

_application.pubSub.Subscribe(“channel name”);

Multi-Factor Authentication

Mobile-First Cloud Pattern: AD Authentication

NSString * uN=@"John Doe"NSString * psw=@"secret"Identity * userIdentity = [application Login:@"ADFS“ user:uN andPassword:psw];

Auth Service

Active Directory

MBaaS

Corp Network

Trust

MF Auth Service

Challenge

KidoZen?

KidoZen Pillars

• IOS• Android• Windows

Phone • Windows 8• JavaScript• PhoneGap

• Mobile app provisioning • Mobile app security

management • Mobile app backend

management • App analytics

• HTML5 application hosting

• HTML5 application deployment

Apps

• Time Tracking• Event Viewer• IIS Manager• Expense

Report

Backend as a Service

Mobile SDKs

Enterprise App Center

Hosted HTML5

Apps

• Security– AD Authentication– Google ID Authentication– Live ID Authentication

• Storage– Object Storage– Logging– Configuration

• Integration– Queuing – Publish-Subscribe– Service Relay

• Messaging– SMS– Email– Push Notification

• Connectors– SharePoint– Exchange– Salesforce.com– Marketo– ….

KidoZen LOB APIs• Salesforce.com• Marketo• ShareFile• MS Yammer• NetSuite• Coupa• SugarCRM• Podio• MS CRM Online• SAP• SharePoint• Exchange• SOAP, REST

Enterprise Systems APIs

KidoZen

SDKs Your Datacenter

LOBKido Agent

LOB

SaaS

LOB Link API

MBaaS Benefits?

Agility

Time to Market

Consistent backend across different mobile development platforms

Keep developers focus on building mobile apps, not infrastructure

Simplified Mobile Testing

Consistent management experience

It’s a no brainer in the enterprise

Summary• Backend is an essential component of enterprise mobile applications• Integrations remains the biggest challenges of enterprise mobile solutions• MBaaS platforms are uniquely positioned to enable the integration and middleware

capabilities required in enterprise mobile infrastructures• There are some fundamental differences between consumer and enterprise-focused

MBaaS platforms

• Try KidoZen(http://kidozen.com ), schedule a demo, have fun and send us some feedback!

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Thanksjr@kidozen.com

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