m commerce final report

8/8/2019 M Commerce Final Report

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M CommerceBy:

Sudhir PandeAssociate Consultant (Master Intern)



The Explanation

Mobile Commerce is an evolving area of e-Commerce, where users can interact with theservice providers through a mobile and wireless

network, using mobile devices for informationretrieval and transaction processing.

Mobile Commerce is any transaction, involving thetransfer of ownership or rights to use goods and

services, which is initiated and/or completed by using mobile access to computer-mediatednetworks with the help of an electronic device.



M-Commerce Terminology

Generations ± 1G: W ireless technology (Voice Calls)

± 2G: Current wireless technology; mainly accommodates text (Voice calls and Text messages)

± 2.5G: Interim technology accommodates graphics (PictureMessages)

± 3G: 3rd generation technology supports rich media 2mb/sec

connection enabling V ideo Calls and HSDPA Connectivity (VideoCalls and Enhanced Internet Speed )

± 3.5G: Advanced version of 3G with HSDPA connection of 3.2mb/ps speed. (Live Video Streaming and 3.2 mbps internetspeed with wide connectivity)

± 4G: W ill provide faster internet connection and value added

services



The Two Views



Mobile commerce from theCu

stomer¶s point of view The customer wants to access information, goodsand services any time and in any place on hismobile device.

He can use his mobile device to purchase tickets forevents or public transport, pay for parking,download content and even order books and CDs.

He should be offered appropriate paymentmethods. They can range from secure mobilemicropayment to service subscriptions.



Mobile commerce from the

Provider¶s point of view The future development of the mobile tele-communication sector is heading more and moretowards value-added services. Analysts forecast thatsoon half of mobile operators¶ revenue will beearned through mobile commerce.

Consequently operators as well as third party providers will focus on value-added-services. Toenable mobile services, providers with expertise ondifferent sectors will have to cooperate.

Innovative service scenarios will be needed thatmeet the customer¶s expectations and businessmodels that satisfy all partners involved.



M-Commerce Applications

Business to Business

Business to Customers



Business 2 Customers

Mobile Financial

Applications

Banking

Brokerage

Payments for mobileusers

Mobile Advertising

Sending user specificand location- sensitiveadvertisements tousers.

(Nearest Stores in the

area)

Mobile Inventory

Management

Transmission of information related todistributingcomponents tovendors.

Proactive Service

Management

Transmission of information relatedto distributingcomponents tovendors.

Product Locating andShopping

Locating/ Orderingcertain items froma mobile device.

WirelessReengineering

Improvement of business service.

(MobiTV by 3UK)



Mobile Auction and

Reverse Auction

Service forcustomers to buy orsell certain items.

(Ebay on Mobile)

Mobile

EntertainmentServices

Video on demandor other services tothe mobile user

Mobile Office

Working from traffic jams, airport andconferences.

(Mobile Mail Service by

3UK)

Mobile DistanceEducation

Taking a classusing streamingaudio and video

Wireless DataCentre

Information canbe downloadedby mobile usersand vendors.

Mobile Music

Downloadingand playingmusic using amobile device.

Business 2 Customers



Enterprise Benefits

Ability to

Enter NewMarkets

ReducedCosts

IncreasedRevenues

Ability toOffer NewProducts

and Services

CompetitiveAdvantage

IncreasedCustomer

Loyalty andSatisfaction



Some Examples of the

Applications W ireless Access: phone.com

Alerting Services: myalert.com

Location Services: airflash.com

Shopping Services: nordstor.com

Banking Services: citibank.com

W eb Access: wapforum.com

Mobile Agents: tryllian.com

Brokerage Service: TD W aterhouse

Mobile Auction and R everse Auction: Ebay

Content Service: Britannica



Some Solu tions and Companies

724 Solutions

A vantGo

Palm.net

N TT

DoCoMo

V odafone Group

A T&T

W ireless

Group

BellSouth

Cisco Systems

Sirenic



M Commerce Design

It is the result of the coordination between:

M Commerce Product & Service

ServiceProviders

TechnologyDevelopers

TechnologyApplicationDevelopers



Industrial Considerations to Make it

Practical andSu

ccessf u

l Application is about integration and cooperation amongst

the masters to come up with new products and services.

Understanding the user would be the key to run ahead of the market and win over the customer satisfaction

Security and Privacy are the two important factors which

could make or break the product.

Separation of Enterprise Data from Personal Data cause atthe end of the day its all about ´Personalizing the Servicesµnot ´Enterprising through the Personal Lifeµ.



Market Drivers for M Commerce

Mass Market Mobile

Booming wire line Internet

Breakthrough in technologies

Supplier Innovation in term of Handset

Customer Centric services

Personalization and Mobilization of services and

products



The Market Realities with the ServiceProviders

Top five operators by different KPIs worldwide

Rank Subscribers Total revenues Monthly ARPU Monthly churn

Proportion of

revenues

derived from data

1 China Mobile China Mobile 3 UKNTT DOCOMO

JapanSmart Philippines

2 China Unicom AT&T US Bouygues France KDDI Japan Globe Philippines

3 Bharti Airtel India Verizon US Vodafone Ireland SingTel Singapore SoftBank Japan

4 AT&T USNTT DOCOMO

JapanO2 Ireland Chunghwa Taiwan

NTT DOCOMO

Japan

5 Verizon US Sprint US Orange Switzerland T-Mobile Germany KDDI Japan

Source: Portio Research (Dec 2009) via: mobiThinking



Top regions for penetration of 3G handsets, according toOv um via Morgan S tanley

0% 10% 20% 30% 40% 50% 60%

Western Europe

North America

AsiaPac(without Japan)

Middle East & Africa

South & Central America

3G Handset



World Internet Penetration Rates byGeographic Regions 2010

(http://www.internetworldstats.com/stats.htm)

26%

35%

15%

14%

10%

Internet Penetration

Europe

North America

South America

Middle East and Africa

AsiaPac



Operating System Share by Region(AdMob.com)



Customer Survey Reports



Characteristics Of Good Shopping

Experience



Willingness to Spend



Suggestions and Findings Markets with high penetration rate for Internet

users and Mobile Connection should be utilized

( W hich is generally seen; exceptions are the countries

like China where both the penetration levels are highbut M Commerce is not that strong enough)

K iller Applications should be developed, thedefinition for such application varies by country, by

culture, and individual users but the end result shouldbe highly acceptable, useful and revenue generator (forfirms) ( I Mode- Japan is the best example)



Innovation, the key which will help the business

houses to create the market place in spite of the

technological and business barriers.

Employees could be one of the prime targets

for M-Business applications which will increase

productivity, reduce cycle times and givecompetitive advantage.

With 81% customers ready to pay almost 25

euros for their daily transaction like

Parking, Bus, Train through Mobiles; there is a huge

potential for both the service provider and

application developers to capture.



Five IP based products are and will show growth incoming year, those are: 3G adoption

worldwide, social networking, live video streamingand video calls, VoIP, Impressive mobile devices.(Morgan Stanley R eport)

The M-Business value chain is complex and involves

more players than the traditional E-Business valuechain.

All-in-one device, with rich application package(multimedia) and personalization.

Asia is the new big market after Europe (MCommerce has been doing well) which has hugeamount of mobile users and internet user both.



Thank You!!!

m commerce final report

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