M A I D E T I K

THE WORLD’S healthiest TRAVEL BLOG

Me & My T R A V E L B U G S

A B O U T

We’re Jesse and Bel, healthy travel nuts who believe you don’t need to put your healthy lifestyle on hold while you travel.

After 40+ countries and catching both the good and bad kind of travel bug, it’s our mission to educate and inspire healthy, safe and sustainable travel in every corner of the globe. With first-hand guides and expert travel tips, our readers are guaranteed to have an awesome holiday and return home as healthy as when they left.

Since 2014, we have built a following on social media in excess of 115,000 across Instagram and Twitter, an audience that continues to grow every month.

In 2017, we launched the world’s healthiest travel blog meandmytravelbugs.com to give our partners another way to share content with a global audience.

15,000twitter Followers

6,000website PAGE VIEWS/MNTH

I N S T A G R A M : https://instagram.com/meandmytravelbugs/

S O C I A L A S S E T S

ME

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DM

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G E N R E : Health, Travel & Food

K E Y S T A T S : 42,000 followers

~1,100 average likes (previous month)

2.5 – 3.0% engagement rate

D E M O G R A P H I C S : The majority of Bel’s followers are from Australia, USA and the UK– the countries where she has spent the most time travelling and living.

Her audience is predominantly females aged 20-35 years of age, with an interest in health, travel and food.

F E A T U R E S : Bel has been featured on some of the largest travel and official tourism accounts, including @lonelyplanet (1.5m), @queensland (350k) and @visitnoosa (70k) .

T W I T T E R : https://twitter.com/mytravelbugs

G E N R E : Health, Travel & Food

K E Y S T A T S : 15,000 followers

F O C U S : Curated personal imagery of travel destinations and eateries as well as sharing of blog posts and articles of interest from meandmytravelbugs.com as well as other sources.

S O C I A L A S S E T S

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I N S T A G R A M : https://instagram.com/photobohemian/

G E N R E : Travel & Lifestyle

K E Y S T A T S : 62,500 followers

2,050 average likes

3% engagement rate

D E M O G R A P H I C S : The majority of Jesse’s followers are from Australia, USA, UK and Spain – the countries where he has spent the most time travelling and living.

His audience is a mix of males and females aged 20-40 years of age, with an interest in photography, adventure and travel.

F E A T U R E S : Jesse has been featured on some of the largest travel and official tourism accounts, including @beautifuldestinations (9m), @australia (2.7m), @london (2m), @lonelyplanet (1.5m), and @passionpassport (800k).

S O C I A L A S S E T S

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U R L : https://www.meandmytravelbugs.com

G E N R E : Health, Travel & Food

K E Y S T A T S : 6,000 monthly page views (Nov’17)

4,400 unique visitors (Nov’17)

+300% growth over the last six months

D E M O G R A P H I C S :

W E B S I T E / B L O G

ME

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DM

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S.C

OM

71%

29%TOP 4 COUNTRIES

AG

E

14%

49%

13% 11% 9%4%

18-24 25-34 35-44 45-54 55-64 65+

GENDER !"#$

C A S E S T U D Y 2 0 1 7

S TAT S O N O W N A C C O U N T T O TA L P O S T S : 1 0

T O TA L L I K E S : + 1 6 , 5 0 0

T O TA L V I D E O V I E W S : + 6 , 8 0 0

T O TA L C O M M E N T S : + 6 0 0

M O S T L I K E D P H O T O : 2 , 1 5 0

AV G L I K E S / P H O T O : + 1 , 6 0 0

S TAT S F R O M R E P O S T S O N I N S TA G R A M A N D FA C E B O O K : T O TA L P O S T S : 2 7

T O TA L L I K E S : 7 5 , 0 0 0

T O TA L V I D E O V I E W S : 7 0 0 , 0 0 0

T O TA L C O M M E N T S : 1 , 7 0 0

E S T I M AT E D M E D I A VA L U E * : $ 5 9 , 5 0 0

* Two months after project completion, assuming value of $0.25/engagement and $0.05/video view

I N S TA G R A M P O S T S - S A M P L E

@VISITNOOSA @TROPICALTREKS @KATHMANDUGEAR

[SEE APPENDIX FOR DETAILED PROJECT REPORT]

C A S E S T U D Y 2 0 1 6 @ S E A H A V E N N O O S A

S O C I A L S TAT S T O TA L P O S T S : 9

T O TA L L I K E S : + 5 , 2 0 0

T O TA L C O M M E N T S : + 2 5 0

M O S T L I K E D P H O T O : 1 , 3 0 0

AV G L I K E S / P H O T O : 5 8 0

R E P O S T S * : 6

T O TA L L I K E S : + 3 , 5 0 0 * With direct mention / tag

O T H E R 1 5 H I - R E S I M A G E S

These images are stunning. Thank you so much for your efforts! We are absolutely stoked with them and can’t wait to use them on our channels. We’ve forwarded them to the resort and I am sure they will say the same. We loved the pictures you and Bella posted on Instagram as well!

It’s been a pleasure working with you, and we will most definitely recommend you to our colleagues for similar opportunities in the future.“

Sophie Wright, Account Coordinator at P4 Group

“

I N S TA G R A M P O S T S S A M P L E

C L I E N T S A M P L E

DESTINATION TOURISM BOARDS Bel and Jesse have worked extensively with Tourism Noosa on various paid campaigns for photography, video and social promotion services, and are comfortable engaging with destination tourist boards and meeting agreed deliverables.

PUBLIC RELATIONS COMPANIES Bel and Jesse have worked with PR companies and understand the environment and expectations of delivering to these stakeholders.

LOCAL OPERATORS Bel and Jesse have worked directly with local tourism operators, both in Australia and internationally to deliver photography and social media promotion services.

SPONSORED POSTS Bel and Jesse have worked directly and through third party platforms to provide sponsored post content to support branded marketing campaigns.

S E R V I C E S

P H O T O G R A P H Y A N D S O C I A L M E D I A

> Social media posts inclusive of cl ients @username, #hashtag and geotag

> Addit ional ‘behind the scenes’ content published via Instagram Stories

> All images available in high resolution and Instagram square crops for social media use (with credit)

> Addit ional high resolution images provided for social media use (with credit) where available

> Report on engagement and media value including job feedback and supporting evidence (see appendix)

I M A G E S A L E S

> Licensing available on request for use of images outside of social media for an addit ional fee

W R I T T E N C O N T E N T

> Review and feature blog posts on meandmytravelbugs.com

> Original guest posts and syndicated content for use on client’s site

A V A I L A B I L I T Y + C O N T A C T

Jesse & Bel are available for travel and photography projects worldwide. If you are interested in

collaborating, please get in touch via email hello@meandmytravelbugs.com or via Instagram

@meandmytravelbugs or @photobohemian

Case Study C o nt e nt C r e at i o n + S o c i a l M e d i a

# C o o l o o l a G r e at Wa l k

A p p e n d i x

T H E B R I E F

To promote the Cooloola Great Walk and Tropical Treks as the first commercial operator with permits to commence tours in 2018.

Five days of hiking the 90km trail to capture images and video for use on social media and traditional marketing channels.

Committed to 10 Instagram posts using @mentions, #hashtags and tags of the tourism board and tour operator, with five images included for commercial use.

Delivered an additional one minute highlights video and over forty images available for licensing.

Jesse photographed and filmed our new hiking adventure, the 5 day, 4 night Cooloola Great Walk.

Jesse was great company and a complete professional capturing images that perfectly describe this inspirational walking adventure. I still get shivers when I see the video.

I highly recommend Jesse to anyone who wants to capture those images that truly represent their story.

The images have been picked up by Tourism Events Queensland and Tourism Australia and shared on social media with many engagements on our website. We will be needing Jesse in the future.“

Steve Granger, Tropical Treks

“

@PHOTOBOHEMIANINFLUENCER

@VISITNOOSA PARTNER REPOSTS

@QUEENSLANDREPOSTS

16,481

2,150

62,640

81,000 LIKES

6,822

9,987

29,300

46,100 Video views 640

57

382

1,100 COMMENTS

@TROPICALTREKSPARTNER REPOSTS

The campaign yielded 31

Instagram posts across

various accounts,

including

@photobohemian, the

partner accounts, as

well as the state tourism

board as part of an

Instagram takeover by

@photobohemian.

The campaign generated

over 81,000 likes on

Instagram. These are

posts that directly

mention the Cooloola

Great WALK - 77% of these

came from the

@Queensland Instagram

takeover.

likes

The campaign generated

over 46,000 video views on

Instagram. These are

videos that directly

mention the Cooloola

Great WALK – 64% of

these came from the

@Queensland Instagram

takeover.

Video views

The campaign generated

over 1,100 comments, the

majority of which

occurred on

@photobohemian. These

are posts that directly

mention the Cooloola

Great WALK.

comments

10

6

15 31 POSTS

Instagram

I N S T A G R A M A N A LY T I C S

F A C E B O O K A N A LY T I C S

The campaign yielded 6

Facebook posts across

various accounts,

including the partner

accounts, as well as the

state tourism board.

POSTS

The campaign generated

over 10,000 likes on

Facebook. These are posts

that directly mention the

Cooloola Great WALK –

almost all of these came

from the @Queensland

highlights video feature.

likes

The campaign generated

over 674,000 video views

on Facebook. almost all

of these came from the

@Queensland highlights

video feature.

Video views

The campaign generated

over 1,200 comments, the

majority of which

occurred on @Queensland

highlights video feature.

comments

3 3 6 POSTS

320

10,100

10,400 LIKES

13,567

660,700

674,000 Video views

58

1,212

1,200 COMMENTS

Facebook

@VISITNOOSA PARTNER REPOSTS

@QUEENSLANDREPOSTS

@TROPICALTREKSPARTNER REPOSTS

$17,457

$5,435

$36,627

$36,600 TOTAL

The media value of

promotion on Instagram

across all accounts was

an estimated $22,990.

The majority of this (76%)

was created through

IMAGE CONTENT.

The media value of

promotion on Facebook

across all accounts was

an estimated $36,600.

ALL OF THIS VALUE was

created through video

CONTENT, showing the

value of video and it’s

‘SHAREABILITY’. THE

HIGHLIGHTS VIDEO HAS BEEN

SHARED OVER 1,500 times.

Facebook

M E D I A V A L U E

CALCULATIONS:

$0.25/ENGAGEMENT INCLUDES LIKES AND COMMENTS ON INSTAGRAM AND FACEBOOK.

$0.05/VIDEO VIEWINCLUDES video views of 3 seconds or more on INSTAGRAM AND FACEBOOK.

In two months following the project.

IMAGESLIKES + COMMENTS

VIDEOViews, LIKES + COMMENTS

IMAGES

VIDEO

VIDEO

$17,466

$42,062

$59,500 TOTAL

The TOTAL media value

ACROSS BOTH PLATFORMS

WAS $59,500.

71% OF THIS VALUE was

created through video

CONTENT.

THE TOTAL VALUE EQUATES

TO A RETURN ON INVESTMENT

(ROI) OF OVER 3,000%.

T O TA L

VIDEO

IMAGES

M E D I A V A L U E

A N A T O M Y O F A N I N S T A G R A M P O S T

#CAMPAIGN HASHTAG#CooloolaGREATWALK

@MENTIONS@tropicaltreks @visitnoosa @kathmandugear

#PARTNER HASHTAGS#tropicaltreks #visitnoosa #kathmandugear

GEOTAGGreat SANDY NATIONAL PARK

AUDIENCE COMMENTS“WOULD LOVE TO DO THIS ONE J”

ENGAGEMENTVIDEO VIEWS: 1,852LIKES: 1,062

Each post has four key elements; location geotag, campaign hashtag, mentions of partner account handles and partner hashtags. The quality of the post and it’s engagement is measured using metrics such as video views and likes, but also through the number and quality of comments received.

M O S T E N G A G I N G M E D I A

Here are some key findings of the most engaging media from the campaign. It provides some insight for consideration in future marketing and promotion activities.

COASTAL LANDSCAPESImages of the stunning coastal landscapes seen along the way were consistently among the most liked content across various accounts.

RAINBOW BEACHContent from Rainbow Beach was well liked across various images and accounts. There is definitely an appeal to finishing the hike in such a beautiful place.

Hidden gemsThe places that you can only really get to by doing the hike, like the Noosa Everglades, Lake Poona and rainforests, also received really good engagement.

VIDEO CONTENTVideo content of all kinds, but particularly the highlight video received an extremely strong level of engagement. The emotion and evocativeness of video, as well as it’s ‘shareability’ on platforms such as Facebook make it the most engaging form of media.

A M P L I F Y T H E M E S S A G E

Two key initiatives helped to amplify the message and increase the media value of content created during the campaign. The first was the one minute highlights video shared by Visit Queensland on their Facebook page, and the second was the Instagram takeover by @photobohemian of the @Queensland account for for days.

WHATVisit Queensland shared the one

minute highlights video on their

Facebook page

KEY STATS629,000 VIDEO VIEWS

8,600 REACTIONS

1,287 SHARES

1,100 comments

WHATTAKEOVER OF VISIT QUEENSLAND

INSTAGRAM PAGE FOR four days.

KEY STATS15 POSTS

62,500 likes

29,300 VIDEO VIEWS

380 comments

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