M-Enabling:

International Perspective

Axel Leblois

President and Executive Director G3ict, Global Initiative for Inclusive ICTs

M-Enabling:

International Perspective

Axel Leblois

President and Executive Director G3ict, Global Initiative for Inclusive ICTs

Slide 2

G3ict: Promoting the Rights of Persons with Disabilities in the Digital Age G3ict: Promoting the Rights of Persons with Disabilities in the Digital Age

Blueprint of the Convention on the Rights of Persons with Disabilities

Multi-stakeholder initiative

In cooperation with UN agencies

Funded by the private sector

M-Enabling program launched to promote mobile solutions for persons with disabilities

Slide 3

M-Enabling: Why It Matters M-Enabling: Why It Matters

One billion persons live with a disability, 2/3 with a severe disability*

80% in the developing world

Over half of persons aged 65+ live with a disability, fast growing population segment**

Disability affects all age groups: 13% of all public school students K to 12 in the United States live with a disability***

*WHO World Bank Report on Disability 2011

**U.S. Census Bureau

***U.S. Department of Education

Slide 4

U.S. and Australia Censuses Consistent with Global Estimates U.S. and Australia Censuses Consistent with Global Estimates

Persons with disabilities in the United States*:

54.4 million persons, 17% of the US population, on the rise from previous census

35 million or 12% with a severe disability

69% of those age 21 to 64 with a severe disability are unemployed

30% of US families have a member with disabilities

Similarly, 18.5% of Australians live with a disability**

* Source: US Census Bureau, 2005 ** Source: Australian Bureau of Statistics,

Slide 5

Why Mobile Matters? Why Mobile Matters?

Anywhere, anytime communications

Largest ever installed base of technology, reaches all countries, areas and social groups

Internet access

Multiple applications and services for all types of impairments

Economies of scale bringing down costs of solutions

Ranked #1 technology in preparation of the 2013 U.N. High Level Meeting on Disability and Development*

*Source: ITU – Consortium includes ITU, the International Disability Alliance, the Broadband Commission, G3ict, Telecentre.org, Microsoft

Slide 6

Unprecedented Outreach and Economies of Scale Unprecedented Outreach and Economies of Scale

01000200030004000500060007000

From 2.2 billion mobile subscribers in 2005

to 6.8 billion in 2013 worldwide*

*Source: ITU

Slide 7

With Mobile Broadband Adoption Growing Rapidly

With Mobile Broadband Adoption Growing Rapidly

Rank Country Percentage of adoption by inhabitants

Rank Country Percentage of adoption by inhabitants

1 Korea (Rep.)

91.0 6 Hong Kong,

(China) 74.5

2 Japan 87.8 7 Portugal 72.5

3 Sweden 84.0 8 Luxembourg 72.1

4 Australia 82.7 9 Singapore 69.7

5 Finland 78.1 10 Austria 67.4

Source: ITU and Wireless Intelligence (2011)

Slide 8

Creating New Opportunities for Seniors and Persons with Disabilities Creating New Opportunities for Seniors and Persons with Disabilities

Top Opportunities - Mobile Applications and Services for

Seniors and Persons with Disabilities*

Emergency Response 4.60

Health Care 4.47

Education 4.33

Independent living 4.27

e-Government services 4.13

Travel and tourism 3.80

* 2011 Ranking by M-Enabling Steering Committee: 1 to 5 scale

Slide 9

Alternative Modes of Communication for Mobile are Readily Available Alternative Modes of Communication for Mobile are Readily Available

Visual Text-to-Speech

Hearing Video Relay Service with

sign language

Speech Peer-to-peer video for

sign language

Dexterity Voice recognition for

controls and input

Cognition Icon interface

Slide 10

With Hundred of Apps and Services Leveraging Embedded Technologies With Hundred of Apps and Services Leveraging Embedded Technologies Handsets features

Ergonomic design

Adaptive display and sound

Hearing aid compatibility

Blue tooth for remote handset interaction

Bone sound conduction

Embedded Operating System features

Text to Speech, voice recognition

Scanner capability

GPS – triangulation and indoor beacon positioning

Near Field Communications for environment controls

Remote services features

Emergency services

Digital libraries

Video Relay Services

Cloud services

Slide 11

Example: Camera + OCR + Text to Speech Example: Camera + OCR + Text to Speech

Slide 12

Example: GPS + Mapping + Text to Speech Example: GPS + Mapping + Text to Speech

Slide 13

The MMF/GARI Database: An Extensive Resource The MMF/GARI Database: An Extensive Resource

Slide 14

Despite their Availability, Solutions Are Not Promoted in a Majority of Countries Despite their Availability, Solutions Are Not Promoted in a Majority of Countries

70.1% have no policy or program to facilitate the use of telephony by persons with disabilities

69.6% do not have policies or programs in place for mobile accessibility

53.4% do not have accessible handsets available in the country

37% do not have a screen reader available in their national language, 81% do not have one for minority languages

Source: G3ict - DPI CRPD ICT Accessibility Progress Report 2012

Slide 15

M-Enabling: Promoting Mobile Solutions for Seniors and Persons with Disabilities

M-Enabling: Promoting Mobile Solutions for Seniors and Persons with Disabilities

Bringing together:

Organizations of seniors and persons with disabilities

Manufacturers

Application developers

Mobile service providers

Policy makers

Private sector

Special Educators, Rehabilitation professionals

Sharing technologies, processes, policies and business models

Slide 16

Mobile Accessibility Case Studies: International Examples of Mobile

Accessibility Programs

Japan, U.S., France

Mobile Accessibility Case Studies: International Examples of Mobile

Accessibility Programs

Japan, U.S., France

Slide 17

Example #1 : The Raku Raku Story 2002-2009 Example #1 : The Raku Raku Story 2002-2009

NTT DoCoMo Market Situation in 2002

Overall penetration of cell phones in Japan: 82.6%

NTT DoCoMo market share: 51%

Opportunity: rate of utilization decreased significantly with age (90%+ aged 20 to 50; less than 30% above 70)

Decision to tackle issue across organization, products and services

Adoption of Universal Design principles

Cell phone handsets, stores & services

Slide 18

18

Sales Status of the Raku-Raku Phone Series

RakuRaku phoneⅠ 1999.10

RakuRaku phoneⅡ 2001.9

RakuRaku phoneⅢ 2003.9

ＦＯＭＡ RakuRaku phoneⅡ 2005.8 ＦＯＭＡ

RakuRaku phone 2004.9

RakuRaku phone simple

2005.12

RakuRaku phoneⅡＳ

2002.9

ＦＯＭＡ RakuRaku phoneⅢ 2006.9

500

：3G(FOMA） ：2G(mova)

RakuRaku phone basic

2007.4

99.9 00.9 01.9 02.9 03.9 04.9 05.9 06.9 07.9 08.9

RakuRaku phoneV 2008.8

RakuRaku phone Basic S 2008.5

RakuRaku phone ⅣS

2008.4

RakuRaku phoneⅣ 2007.8

RakuRaku phone

Premium 2008.4

RakuRaku phone BasicⅡ 2009.4

15M units sold As of June 2009

20M as of June 2013

Slide 19

Example #2: AT&T Case Study Example #2: AT&T Case Study

Universal Design

AAPAA: involving persons with disabilities in designing products and services

Dedicated marketing

Special rate plans

Customer service

160,000 employees trained on disability and accessibility issues

Slide 20

Example #3: Multi-stakeholder Accessibility Charter – France Example #3: Multi-stakeholder Accessibility Charter – France

Government, organizations of persons with disabilities, operators sign charter in 2005

Voluntary program with milestones and monitoring for implementing features with defined priorities:

1.Necessary features

2.Comfort features

3.Desirable new features and evolution

4.Marketing codification of accessibility features

Slide 21

Results by 2009:

Results by 2009: Each operator offers between 10 and

20 accessible handsets (Orange, SFR, Bouygues)

Implementation of customer service support centers for persons with disabilities by each operator

One operator (SFR) helps launch a service spin-off by an organization of persons with disabilities

Multimodal options for calls for speech impaired or deaf customers

Slide 22

Results by 2010: Results by 2010:

193 specialized point of sales for accessible solutions in operation across France

Personnel trained on disability and accessibility

Mobile news service launched in sign language

Launch of multiple mobile services for persons with disabilities: accessible city services, transportation mobile guide, accessible parking guide and accessible tourism web sites etc.)

Slide 23

Common Success Factors Among Countries Common Success Factors Among Countries

Universal Design Strategy for:

Handset design/procurement

Sales and marketing

Service Plans

Customer support

Participation of persons with disabilities

Industry and service providers

App development

Support services

Policy making

Slide 24

G3ict Promotion of Mobile Accessibility around the World G3ict Promotion of Mobile Accessibility around the World

Joint activities with ITU:

Toolkit for policy makers (2009 to date)

Mobile accessibility report (2011)

Mobile Accessibility Model policy (2013)

In cooperation with the FCC and ITU:

M-Enabling Summit and international conferences

In cooperation with Disabled People’s International:

CRPD ICT Accessibility Progress Report – more than 80 participating countries in 2013

Slide 25

Why M-Enabling in Australia? A Great Potential for Innovation Why M-Enabling in Australia? A Great Potential for Innovation

24 Million Mobile Subscribers

107 Subscribers for 100 inhabitants in 2013

Trend towards several connected devices among most active subscribers

Early adopter of new technologies

Strong advocacy and awareness of disability and accessibility issues

Active developer’s community

Policy makers and private sector involved

Slide 26

In Conclusion: A User ’s Perspective In Conclusion: A User ’s Perspective

“If anybody asks me what the Internet means to me, I will tell him without hesitation: To me (a quadriplegic) the Internet occupies the most important part in my life. It is my feet that can take me to any part of the world; it is my hands which help me to accomplish my work; it is my best friend – it gives my life meaning.”

Dr. Zhang Xu, Founder and Director of Bethesda Rehabilitation Ministry of Anshan, China

Slide 27

Thank You for Your Attention!

axel_leblois@g3ict.org

www.g3ict.org

www.e-acccessibilitytoolkit.org www.m-enabling.com

Chair