Gaylord Palms Resort, Kissimmee, FloridaAugust 1 - 4, 2013

2013SU

M

MER CONFERENCE

SERIES

Conference SponsorTh e Florida Chapter proudly recognizes Greenspoon Marder

as our Diamond Sponsor for this Summer Conference event.

www.gmlaw.com

Meeting NotesAttire

Business Meeting/Education: Resort Casual (no tee shirts,

cargo shorts or jeans)

Social Events: Resort Casual (no tee shirts, cargo shorts or jeans)

CMAA Credits

Full participation in all education programs will yield 18.5

education credits; Opening Business Meeting attendees will

receive one additional association activity credit.

CMI Credits - #2 - Food and Beverage - 6 credits

Gaylord Palms ResortEvent Th eme: Practice Applications for Club Managment Food & Beverage CMI

Gaylord Palms Resort6000 W. Osceola Parkway, Kissimmee, FL 34746

Reservations: 407-586-0000

Accommodation DetailsRun of House $139

Executive Suite $399

Deluxe Suite $599

All rates are per night, plus applicable local and state taxes. Room

rates are available 3 days pre- and post-event.

Resort Fee: $15++ per day includes: wired and wireless internet,

fi tness center access, local shuttle service to all 4 Walt Disney World

theme parks and Downtown Disney, daily newspaper, local and toll

free 800 telephone calls.

Parking: Self-parking: $10.00++ per day

Valet: $22.00++ per day

Note: Reservation Rates guaranteed only until July 10, 2013.

2013 Summer Conference Series

Agenda

Th ursday, August 1

10:00 am Weekend Registration Opens

2:00 pm Business Meeting

3:45 pm Allied Association Panel

6:00 pm Opening Reception

Friday, August 2

7:15 am Continental Breakfast

8:00 am Key Note Speaker - Simon T. Bailey

9:45 am Finance and Accounting for Non-Financial People

11:45 am Membership 360 - Rick Coyne

Saturday, August 3

7:15 am Continental Breakfast

8:00 am Increasing Your Catering Revenue with a Member-First

Focus, Lynn Lafond DeLuca, Catering Director Association

9:15 am Menu Analysis: Applying Menu Engineering Techniques -

Dr. Larry Ross

11.00 am Beverage Trends & Financial Gain, Michael Bombard,

StraightUpSolutions

12:15 pm Lunch

2:00 pm Exceptional Service - Simon T. Bailey

4:00 pm Florida Trends - Geoff Luebkenmann,

Florida Restaurant & Lodging Association

Sunday, August 4

7:30 Continental Breakfast

8:30 am Hiring Tools For a Qualifi ed Candidate -

Jenifer Logan, Guidant HR

10:15 am Gain Your CCM, CCE, MCM - How to and Why

11:45 am CAI/CAM Introduction

1:00 pm Conference Ends

Gaylord Palms Resort • August 1 - 4, 2013

Professional DevelopmentAllied Association Panel - Th is panel will include representatives

from the various CMAA Allied Associations and will discuss topics

related to club operations and industry trends.

Own Th e Moment: Shift from Average to Brilliant –

Keynote - Simon T. Bailey

Albert Einstein once said “we cannot solve our problems with the

same thinking we used to create them.”  Th is sage advice off ers a

practical explanation as to why we need to shift our thinking. Simon

Bailey’s Vujá dé Moment is a call to action inviting you to shift YOUR

thinking in order to ignite innovation, disrupt the status quo and

celebrate both failure and risk.

As the state of business continues to shift it is critically important for

you to re-examine, reset, reignite and adjust the way you have always

done things. Commonality chokes creativity. If you practice the way

everyone else practices that doesn’t mean you are going to get the

same results.  You deny yourself and your organization of discovering

how to fail forward. It is time to embrace disruptive shift s in order to

create a more brilliant future for yourself and your organization. Be

equipped with game-changer ideas for your business and life.

Finance & Accounting for Non-Financial People -

Fred Pryor Seminars

Ever wondered “where do those numbers come from”? Financial

savvy is critical in the club business, yet frequently staff suff er from a

“numbers phobia”. Th is powerful seminar designed for non-fi nancial

people will gain you insight into the basics of accounting, budgeting,

reporting and fi nancial reporting. Th is session will equip you with

better knowledge and understanding of the fi nancial process and

improve communication with your club’s controller to ultimately

make you a better manager.

Membership 360 - Rick Coyne, ClubMark

Over the decades, many changes have reshaped the way in which

clubs must position themselves, target market and brand. Relegating

this task to a part time Committee or staff person has proven to be

inadequate at best. Rick will explore the disciplines required in a

marketing professional and provide a general overview of PCMA’s

360 degree approach to positioning the private club and engaging

the entire staff in the membership process. It’s an enlightening

thought provoking process…

Increasing Your Catering Revenue with a Member-First Focus,

Lynn LaFond DeLuca, Catering Director Association

During this interactive presentation, we will discuss:• How to Create Raving Fan Members!• How your “Member First” attitude in Catering will build repeat

and loyal Member business• Tapping into the many niche target markets within your own

membership base• Using the knowledge, skills and teamwork of your fellow Club

department heads to increase leads, services, event success and revenues

Menu Analysis: Applying Menu Engineering Techniques -

Dr. Larry Ross

Th is dynamic educational program is designed for the engaged club

manager looking to expand his/her knowledge base of the elements

of eff ective menu analysis as applied in successful club operations.

Topics covered include the menu costing and calculation of ideal food

cost, and the subsequent use of costing data when combined with

sales mix data to develop eff ective menu engineering strategies. Th e

focus is on identifying possible opportunities for using the insights

gained from menu analysis to improve both member satisfaction

and the fi nancial performance of the food and beverage operation.

Practical applications are illustrated with examples tailored to the

private club environment.

Beverage Trends & Financial Gain -

Michael Bombard, StraightUpSolutions.As a beverage consultant for many of the major national chain restaurants Michael will take us on an in-depth look at what makes a successful Beverage Program.

As costs keep increasing and guests continuing to want better deals how can you survive? Find out how your current Glassware could be costing you more money than saving it. Drinks and trends keep changing… is your Training Program adapting? A look at a Bartenders skill and how to make sure it is maintained through the ever-changing Cocktail Culture. Are they making a Rum and Coke properly? We will be covering Drink Making Techniques, Garnish FYI’s, Glassware Trends, wants and must haves…

Your Brilliant Next Step to Owning the Moment – Simon T. Bailey

In this session you will be invited to open your mind, roll up your

sleeves, and engage your brain.  You will be immersed in exercises

that will become your action plan to ensure that the learning

conversation lives on and you create sustainable results in your

business.

Florida Trends, Geoff Luebkenmann, Florida Restaurant and

Lodging Association

An interactive discussion regarding the trends in Florida relative to

food and beverage and tourism and how Florida and U.S. regulations

governing their operation concern your club’s ability to operate

effi ciently and within the law.

Legal and Eff ective Hiring Tools - Jenifer Logan, Guidant HR

Interviewing is one of the highest areas of lawsuits; therefore making

sure everyone’s hiring practices are current today is key to hiring

qualifi ed talent, reducing turnover from bad hires and getting sued

by those bad hires. Join us for a lively session with tools for a better

understanding of: advertising, applications, resumes, interviewing,

employment off ers, exempt/non-exempt rules, drug testing, physical

exams, background checks, references and more.

Gain Your CCM, CCE, MCM - How to and Why

Join us as fellow CMAA managers share their experiences through

their club careers from their entry into the club world to establishing

a life-long career path and the CMAA education and accreditations

that have infl uenced their careers.

CAI/CAM Introduction -

Paul Mengert, Association Management Group

Many clubs and communities are combining club and property

owners associations into one master association. Join this session

for an overview on the benefi ts of gaining your CAM (Community

Association Management) certifi cation. Th is session will focus on

the benefi ts of the certifi cations required by certain states and how

the credentials will equip you with tools to improve the quality and

eff ectiveness of your community management structure.

Florida Chapter CMAA

3330 Fairchild Garden Ave.

P.O. Box 33135

West Palm Beach, FL 33420

FLCMAAFlorida Chapter CMAA

3330 Fairchild Garden Ave. • P.O. Box 33135 • West Palm Beach, FL 33420 • 561-691-6849

Conference Sponsored by:

2013 Summer Conference SeriesGaylord Palms Resort • August 1 - 4, 2013

September 27 - 29, 2013

Save The Da†e

3244 Ocean Drive

Vero Beach, FL 32963

2013 Summer Conference SeriesGaylord Palms Resort • Kissimmee, FL • August 1 - 4, 2013

CONFERENCE REGISTRATION

Name__________________________________________ Designation __________________ Membership #____________________

Club __________________________________________ Title ________________________________________________________

Address _______________________________________ Nickname ___________________________________________________

City __________________________________________ State______________ Zip_____________ Region____________________

Phone _________________________ Cell _________________________ Email __________________________________________

Spouse/Guest __________________________________ Children (Age) _______________________________________________

Is this your fi rst time attending an FLCMAA Conference? ❏ Yes ❏ No

____________________________________________________________________________________________________________

EDUCATION PROGRAM FULL REGISTRATION (includes all education programs)

❏ CMAA Member (postmarked by July 12, 2013) -$295

❏ CMAA Non-Member Mid-Manager (postmarked by July 12, 2013) - $150* SPECIAL PRICING

* Non-Member registration is open to club professionals who are eligible for CMAA membership.

SINGLE SEMINAR TICKET PROGRAM**

❏ Th ursday, August 1, 2013 – $100 ❏ Saturday, August 3, 2013 – $100 ❏ CMAA Non-Member

❏ Friday, August 2, 2013 – $100 ❏ Sunday, August 4, 2013 – $100 Mid-Manager – $75

**Cannot be combined for multiple day pass. Available for single day registration only.

____________________________________________________________________________________________________________

SOCIAL EVENTSTh ursday, August 1, 2013 - Opening Reception

❏ Adults - $35 per person_______

❏ Children 6 to 12 years - $20 per person_______

❏ Children 5 and under - complimentary_______

Friday, August 2, 2013 -Epcot Adventure: includes dinner (cash bar) and park entry; transportation provided by Gaylord buses.

❏ Adults - $103 per person 4:00 pm Entry_______

❏ Adults - $117 per person 2:00 pm Entry_______

❏ Children age 3 to 9 - $94 per person 2:00 pm Entry_______

❏ Children age 3 to 9 - $80 per person 4:00 pm Entry_______

Deadline for tickets July 19, 2013

REGISTRATION TOTALPlease include totals for each option:

Education $___________

Social Events $___________

Total $___________

QUESTIONSPlease contact the Florida Chapter offi ce at

(561) 691-6849 or via email at info@fl cmaa.org.

PAYMENT METHOD❏ Check payable to FLCMAA. Mail to:

Florida Chapter CMAA 3330 Fairchild Garden Avenue

P.O. Box 33135

West Palm Beach, FL 33420

CANCELLATION POLICYLate fees will be charged for all registrations

postmarked aft er July 12, 2013. Should you need to

cancel your education or social event tickets, please

make your request via email to: info@fl cmaa.org no less

than 72 hours in advance of the start of the Conference.