m. sanders presentation
TRANSCRIPT
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Consumer Web DesignOr: How I Learned to Stop Worrying and Love
the Ambiguity
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Five questions you may have asked
yourselves…
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Web design is a mature, commodity
industry.
This isn’t 1994. Why address it?
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Let me guess, I should be on Twitter?
Oprah already told me that.
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There are as many failures in
integrating social media to corporate
websites as there are successes.
What’s the business case?
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Social media is PR’s job, not the
company website’s, right?
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Are you going to name drop a bunch
in this presentation?
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Cosmetic
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Structural
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Semantic
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Design by metaphor
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μεταφορά
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Lets look at some designs.
Which one is better?
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Page
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Results?
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PAGE A PAGE B PAGE C
% of traffic 34% 33% 33%
New Sales 244 282 114
Change N/A 15.57% -53.28%
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“Data eventually becomes a crutch for every
decision, paralyzing the company and preventing it
from making any daring design decisions,”
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Searchability
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Second only to email, the most popular
activity for U.S. Internet users is search—
an estimated 40% of them are using the
Web to make product or service
purchases.
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Consumers are five times more likely to
purchase products or services after finding
a web site through a search engine than
through a banner advertisement.
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Over half of all Internet users never go
past the first two pages of search results.
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Tim O’Reilly
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Tim O’Reilly
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Since the mid-1990s,
companies and organizations
have focused exclusively on
driving traffic to their Web
sites. Now, many are
recognizing that their
properties are no longer the
center of gravity. Instead,
they are beginning to
understand that it's equally
important to monitor and
elevate the credible content
about them on other sites
Steve Rubel
Director Of Insights,
Edelman
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http://www.marketingcharts.com/interactive/average-american-surfed-2554-pages-in-march-8743/
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http://www.marketingcharts.com/interactive/average-american-surfed-2554-pages-in-march-8743/
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The news is still big.
It's the newspapers that got small.
Roger Ebert, November 26, 2008
http://blogs.suntimes.com/ebert/2008/11/death_to_film_critics_long_liv.html
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We need to stop thinking about the
future of publishing and think
instead about the future of reading.
Clive Thompson,
Wired Magazine, 05.22.09
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TV isn’t TV anymore.
It’s just the largest screen in the house
Fred Wilson, May 25 2009
http://fredwilson.vc/post/112915654/tv-isnt-tv-anymore-its-just-the-largest-screen
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Summary
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Is all this inevitable?
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New improvements are over
valued in the short term and under
valued in the long term
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Search will be a seen as a
method of user interface
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The greater your reach and
frequency for a qualified audience
the more effective you will be
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Step 1:
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Step 1: Talk to Eric
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Mark Sanders
Director of Interactive Services and Digital Strategy
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