m12s11 - the do's and don'ts of managing social media
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M12S11 - The Do's and Don'ts of Managing Social Media Speakers: Sara Meaney Jesse Wilkins Many organizations have moved, from experimenting with social media tools, to incorporating them into business processes. As a result, both commercial services and enterprise social content tools are significantly changing the ways organizations do business and interact with their constituents. As the amount of content generated by these tools increases, so does the need to manage them successfully. Learn more: http://www.rimeducation.com/videos/rimondemand.phpTRANSCRIPT
Cohasset Associates, Inc.
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2012 Managing Electronic Records Conference 11.1
Sara Meaney, Comet Branding + PRJesse Wilkins, AIIM
Session #11May 8, 2012
9:00 – 10:15 a.m.
Partner, VP Social Media + PR Research, strategic planning and execution of
public relations and social media programs for B2B, B2C and non-profit organizations
Milwaukee Business Journal’s Forty Under 40 class of 2010
Co-host of Comet Branding Radio Frequent presenter and guest lecturer
Director, Research & Development, AIIM Background in electronic records
management, email management, ECM, and social technologies
Frequent industry speaker q y pand author
Co-author, AIIM Social Business Road Map
AIIM ERM and E2.0 Expert Blogger Instructor for AIIM Certificate
Programs
Cohasset Associates, Inc.
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2012 Managing Electronic Records Conference 11.2
Usage in organizations Addressing in courts Management
Cohasset Associates, Inc.
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2012 Managing Electronic Records Conference 11.3
Use cases for social media tools Legal and operational issues associated with
social media tools Managing social media content as records
G i i t f i l di t l Gaining acceptance of social media tools –and governance processes
Cohasset Associates, Inc.
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2012 Managing Electronic Records Conference 11.4
Cohasset Associates, Inc.
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2012 Managing Electronic Records Conference 11.5
“…fully networked enterprises are not only more likely to be market leaders or to be gaining market share but also use management practices that management practices thatlead to margins higher than those of companies using the Web in more limited ways…”
Cohasset Associates, Inc.
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2012 Managing Electronic Records Conference 11.6
Cohasset Associates, Inc.
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2012 Managing Electronic Records Conference 11.7
Cohasset Associates, Inc.
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2012 Managing Electronic Records Conference 11.8
Cohasset Associates, Inc.
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2012 Managing Electronic Records Conference 11.9
Cohasset Associates, Inc.
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2012 Managing Electronic Records Conference 11.10
Enterprise tools Add-ons and connectors Social media monitoring and analytics Social media compliance solutions
Cohasset Associates, Inc.
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2012 Managing Electronic Records Conference 11.11
Sara MeaneyEmail: [email protected]: @sarameaneyPhone: 414.412.5642www.hansondodge.comwww.hansondodge.com
Jesse Wilkins, CIP, CRM, smgp
Email: [email protected]: @jessewilkinsPhone: 720.232.9638www.aiim.org