We help organizations expand their reach and impact in

emerging markets through mobile and digital strategies

Confidential

Emerging markets… Unprecedented, untapped opportunity

Our clients are global brands with local reach…

App downloads increasing at 2x rate/year

Mobile payments replace traditional money payments

“Mobile-only” generation of women, young people and entrepreneurs

Mobile Internet access is 96% globally

Mobile Trends and Growth

4 billion feature phone and smartphone users by 2017

3.2 billion global middle class by 2020

2.3 billion audience aged 15–30 years old

60%-100% increase in app downloads year over year

Video Content Will be King!

10% of all mobile traffic is video

(2016)

70% of all mobile traffic will globally be video by

(2021)

Branded apps that target individual market segments, particularly women, entrepreneurs and young people

User-generated, hyper-local by language, culture, and relevant to a user’s aspirations and personal goals

Messenger apps engage consumers on all levels

Which Mobile Services Work Best?

Personalize content pushed to user

Invest in user feedback, comments, reviews

Create content across all digital platforms: Web, SMS, USSD, native app, video

Active content, images, video, contests

Using Mobile for Your Product or Service

How to reach consumers via mobile Various distribution channels in emerging markets

Distribution Channels to Reach Consumers

Versy Social �- 200 Million Addressable Market �- No platform fee to content provider�- Link to other sites, platforms�- Fast to market

Facebook Free Basics�- 25 Million Addressable Market �- No platform fee to content provider�- Link to other sites, platforms�- Fast to market

Mobile Network Operators�- 4 Billion Addressable Market �- Short-code fees�- Revenue share�- 12+ weeks to market�- Regulations

SMS & USSD�- 4 Billion Addressable Market �- Short-code fees or platform fee �- 2 to 8 weeks to market�- Mobile integrator option

Video On Demand�- App store upload �- Direct revenue stream �- Cross promotion and repurpose of existing content�- Complete platform a “Netflix” for your video content

Mobile Network Operators

•  Partner with local telecoms to offer “branded” content services

•  Content is accessed via “short-codes”�or downloaded apps from App Stores

•  Revenue-share for premium content •  Toll-free services for free service •  Individual country engagements •  User has “pre-” or “post-” paid data plans

•  Content delivered to user based on keyword or short-code subscription"

•  User subscribes to either premium (paid) or toll-free (free) service to receive content via SMS text or USSD session messages #

•  User is charged by text or sessions either daily, weekly or monthly#

•  Service delivered by dedicated or shared short-codes via local telecom operator or through mobile aggregators#

SMS and USSD# SMS

USSD Session

Free Basics by Facebook

•  25 Million monthly users in 40+ countries •  Targeting ages 18-25 •  “Free” to the user, no data charges •  Content partners self-publish to Facebook •  30+ languages •  Use to cross-promote other services/platforms

Promote Your Free Basics Site Through Facebook Group Pages

Versy Social Chat App

•  200 million users in 20+ countries in Latin and Central America, plus Mexico

•  Targeting ages 18-25 •  Content channels with chat feature •  Users “follow” a channel •  User-generated chat streams •  Self publish on Versy.com

•  Enables users to select and watch or listen to video and audio content�

•  Users can choose when they select content�

•  Access platform using Web, Mobile �(iOS and Android) and Tablet�

•  Watch live channels or catch up TV •  Live streaming supported�

•  Platform can be adjusted and customized to your needs, and integrate into other systems

Video-on-Demand#

What M4 Global Partners can do for you… We can build your audience, increase revenue and promote your services across platforms

Revenue models and promotion

User insights and feedback

Audience distribution and reach

Content design and aggregation

We Design from Strategy to Implementation

Our polling and survey mapping helps our clients gain useful insights and feedback from their customers

We Create Surveys and Polls

Examples of survey questions from SmartBusiness:�

Q: Is it possible to get a business loan if I don't have something tangible, eg (house, car, etc) for insurance?� Q: How do i make my company more recognised, and how do � I keep the clients that I already have? Q: How do I reorganize my bar business to make a profit?

Mobile Network Operators across 70 markets

Mobile Aggregators to deliver services via short-codes

Knowledge for how/when to use: SMS, USSD or Mobile Apps

We Provide Access to Distribution Channels

Video-On-Demand Platform

Facebook LIVE Video Streaming

Content Management System (CMS)

Mobile App Builder

We Offer Technology Platforms

Louise M. Guido CEO M4 Global Partners lguido@m4globalpartners.com USA | Latin America | Middle East | Africa | Asia

Let us help you.