ma c and igip

MaC and iGIPThe role of MaC in B2B

B2B Explanation

B2B Explanation

• B2B is a marketing practice of businesses or organisations !• It allows these to sell products or services to other businesses

or organisations !• The purpose of B2B marketing in AIESEC is to use these tactics

in order to raise GIP TNs

Current State of iGIP

AIESEC 2013-2014

Current State of iGIP

AIESEC

242 Meetings

5652 Prospects on Podio

2013-2014

100 TNs Raised

Current iGIP Strategies

Cold Calls

Emails

The strategy we have relied the most upon for all our iGIP sales

Mainly used for cold call follow-ups


Referrals

Events

Referrals from past and current TN-takers

Various events (mostly business networking) either hosted by the LC or by external organisations such as a Chamber of Commerce


Disadvantages


Disadvantages

- We are only engaging with companies when we reach out to them

!- We rely upon a few methods for all our

results !- We constantly search for new prospects

How do we diversify our strategies?

Enriching and Diversifying iGIP Strategies through MaC

AlliancesSocial Media

Endorsements

Online Content

Referrals Events

Enriching and Diversifying iGIP

Alliances

1. Market focus

!2. Research

!3. Partnership Details

!4. Contact

1. Contact current and past partners

!2. Ask if these to write

endorsement letters !3. Make sure to ask of their

permission to use the endorsement or quotes!

Endorsements

Enriching and Diversifying iGIP

78%

of sales professionals using social media outsell their peers that use traditional selling techniques.

Social Media

Online Content

Content is king when it comes to search engine ranking and visitor conversion on websites.

Contribution of MaC

1. Companies from the targeted industry will find and approach AIESEC

!2. Diversifying our methods enables us to reach

more companies faster !3. Our new strategies will grow our base of

promoters and potential customers

ma c and igip

Business