ma ceramic design 2009 - staffordshire university ceramic design... · “creative enterprise, new...
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MA Ceramic Design 2009
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MA Ceramic Design 2009
IntroductionThe MA Ceramic Design course is regarded as one of the leading postgraduate programmes worldwide for its work in ceramic design for manufacture. Located in the heart of the Potteries in Stoke-on-Trent at Staffordshire University, this long established course has consistently produced graduates now employed by many of the leading ceramic companies both in UK and overseas. The close relationship between the course and industry is mutually beneficial and is primarily responsible for the unique character and international reputation of the course.
This year sees the introduction of our new company, ‘The New English’, a contemporary collection of limited edition bone china products launched to the trade at Frankfurt Ambiente.
The course team wish to acknowledge and thank all those companies who have supported the course over the last year; through placements, material donations, collaborative projects and services:Aynsley China, Denby Pottery Co, Dudson Hotelware, Stephanie Wood Design, Yorkshire Flowerpot Company, Royal Doulton, Studio Levien, The Winning Group, Vista Alegre, Wedgwood and Churchill China.
Come and see us at the:
Frankfurt Ambiente, 13 - 17 February 2009 - Hall 6.1, Stand E65
Professor David Sanderson MA Ceramic Design Course Leader [email protected]
“The curriculum is engaging, challenging and balanced allowing each student room for personal creative growth but at the same time within the context of the commercial world with strong links to manufacturing and professional design practices. This approach is to be applauded and encouraged as it will continue to deliver innovative and elevant designers.
The experience gained on the course prepares the student for the ‘real world’ and puts them higher on the employment ladder. As a potential employer I look for designers with this kind of experience, designers who understand their material, the design process and manufacturing disciplines and can apply them within a commercial environment.“
Simon StevensMA External Examiner
“These creative design graduates are central to the future success of our industry. ‘Ceramic Futures’ is committed to fostering innovative, creative design within the UK industry. The work of the MA Ceramic Design programme is a significant contributor to that aim.“
Ceramic Industry Forum
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Iris-Lilja LehtoPaulapolku 421110 NaantaliFinland
t: +44 7964 292462t: +358 41 5483829e: [email protected]
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Rachel Dormor8 Garry DriveCambridgeCB4 2PD
t: 07771933948e: racheldormor@hotmail.comwww.racheldormorceramics.compotteryrachel.blogspot.comwww.projectceramicfutures.com
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Carol Jacobs16, Spencer Road NorthamptonNN1 3LR
t: 01604 471006m: 07870 310694e: [email protected]@jacobs1961.fsnet.co.uk
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Tanja Livingstone58 Elgin Street, SheltonStoke-on-Trent StaffordshireST4 2RD
m: 07894048322 e: [email protected]
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Terrie McGettigan
98 Spencer Road Stoke-on-Trent Staffordshire ST4 2BE
e: [email protected]: 07857403983
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Aine McKenna16 Quoile CresentDownpatrickCo.DownN. Ireland
t: 02844 617647m: 07593507858 e: [email protected]
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Lisa Turner14 Gwendolin AvenueBirstallLeicesterLE4 4HD
t: 0116 267 1439 m: 07813 617143e: [email protected]
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Marcus Steel53 Orchard RoadErdingtonBirminghamB24 9JB
t: 0121 3502010m: 07805694655e: [email protected]
MA Ceramic DesignWhat’s it about?
• designinnovationforsmallandmassmanufacture• ideasinceramicsandrelatedmaterials• productsfor-foodanddrink;interiors/tabletop; sanitarywareandcladding• ideasfor2Dsurface/patternand(or)3Dform/function• re-evaluating-redefining-challengingtheconvention
What do you study?
• Formatandpresentation • CADCAM• 2Dceramics-associatedsurface/decoratingtechniques• 3Dceramics-model/mouldmaking,formingandfinishing• clientledbriefs• thecoreintegrationofprofessional,marketand commercialissues/factors • industrialplacementopportunities• engageinresearchandpracticetowardsa vocationalgoal.
Then what?
• Freelancedesigner/produceretcconsultant; entrepreneur• Commercialstudiopractice-design;sales;marketing; buying• FE/HElecturing
Graduateemployment1991-2008:
188 graduates165 (88%) in design related employment134 (82%) of which in ceramic industries worldwide108 (80%) of which in UK ceramic industries
The global industry and as a consequence the marketplace has been the subject of major evolutionary change inrecent years. This has prompted debate amongst the course team in continuing to offer a coherent academic programme of contemporary relevance. Students are encouraged to consider this development to pursue new and innovative ideas, redefining established ceramic design and market principles. These ideas may be less wedded to the immediate perceived needs of industry and for the mass
market. As a consequence encouraging students to take a wider perhaps more entrepreneurial, enterprising standpoint, working as designer-producers for example engaging with small to medium sized manufacturers/factories in developing contemporary ‘aspirational’ products aimed potentially at new and different niche markets. There is a balance to be taken here with staff and students continually reviewing short-term ‘vocational’ employability objectives against a future (longer term) speculative approach.
TheLearningExperience
The course is organised on a modular basis. Each module will have specific aims and clearly defined learning outcomes. In semester 1 this will normally take the form of prescribed design briefs and then subsequently through negotiated personal programmes of study. These strategies centre on reflective practice, students will normally work individually or occasionally in groups, communicating the conclusions to others in interactive critiques, with a range of assessment methods forming an integral part of the educational process.
Semester 1 constitutes two design ‘studio’ based modules. The first introductory module “Tools and Techniques” aims to establish a common methodology and practice of ceramic design. This is introduced through a prescribed project which will serve also to encourage the acquisition of theoretical, technical and practical knowledge, and seek to develop skills from ‘traditional’ craft to new technologies via CADCAM. The second module “Collaborative Brief” introduces the activity of working with external clients. This practice is fundamental to the core aims of the programme. This would commonly be prescribed by a major ceramic manufacturer or a key retailer for example. Fundamental business and professional skills will be embedded within semester 1 in preparation for the February trade fair visits, notably the International Spring Fair NEC and the subsequent Frankfurt ‘Ambiente’ trip. It is at this point that students will be expected to engage in business and commercial dialogue and as a consequence inform and drive individual study in semester 2.
In semester 2 the design practice ‘studio’ module “Professional Pathways” requires you to negotiate with course staff your own programme of design research and practice. This will build upon the foundation of semester 1 and prepare you for potential industrial placement opportunities in semester 3 or formulate logical project proposals appropriate for alternative professional aspirations. Running concurrently will be two contextual
study modules. “Research Methods” introduces students to a variety of methods of research; visual, market, and academic form the basis of this study, students will begin to understand the relevance and integration of theoretical and academic studies and design practice. “Creative Enterprise, New Product Development” will encourage students to consider a variety of business and enterprise activities within which their creative design practice may logically locate. This will provide students with the appropriate knowledge, acumen and enterprising skills related to their proposed career in professional practice.
Should an industrial work placement be deemed appropriate and indeed possible, this will take place during semester 3. Typically students will work in the design studio of a major ceramic manufacturer who could be located in the UK or overseas. This experience can where relevant contribute to the subsequent masters project work. For submission for the award of MA, students will undertake a major project that shows evidence of a substantial level of creativity and innovation. It should synthesise the acquired knowledge and skills previously gained through a significant body of design work. The Masters Project which normally takes place in semester 4 is a vehicle that exercises and proves the students ability to choose, plan, manage, implement and contextualise a particular project in the field of ceramic design. It is a demanding undertaking, but will provide a challenging and rewarding platform from which to develop a future career.
Students will negotiate the subject and methodology of their project with the course leader. It may be appropriate in some cases for students to enter into closer dialogue with business and commerce and to work directly in collaboration with particular companies. A project proposal with objectives established jointly with interim support from company representatives as applicable.
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The New English is an exciting new brand with one overriding mission to give the ceramics industry a creative shot in the arm.
As a bold new brand, The New English will present a portfolio of products which are plugged in to consumer and market trends, combining form and function in ways that will inspire, challenge, amuse, and soothe in equal measure. Harnessing the skills and creativity of the industry’s brightest new talent, The New English sets out to challenge existing conventions by keying into wider design, fashion and social trends, producing ceramic designs that are anything but safe. This new venture (part commercial, part social enterprise) between the MA Ceramic Design programme at Staffordshire University and leading innovators The Winning Group, will act as a springboard for the brightest in design talent from across the globe, whilst inspiring change and innovation in the UK ceramics industry.
The New English represents a radical new approach to ceramic design that will engage, provoke and inspire.
Retail, wholesale and licensing
Please talk to usPaul Bishop orProfessor David Sanderson ate: [email protected]
or call us ont: +44 1782 294502
The New English:
Monica Tsang
Terri McGettigan
Ipek Kotan
Florian Hutter
Marcus Steel
Tanja Livingstone
Lisa Turner
The New English representsa radical new approachto ceramic design that willengage, provoke and inspire
MakeaDifference
Interested in applying to the course?
Our MA Ceramic Design course has been created especially to give talented individuals the knowledge, skills and acumen to succeed in professional design related practice. If you are experienced in the areas of ceramics, crafts, product design, textiles, surface pattern design or graphics and have an entrepreneurial spirit we are interested in you.
The course commences at the beginning of the academic year in mid September. Applications can be made on-line, on our website www.staffs.ac.uk, follow the link to ‘postgraduate study’ and ‘how to apply’. You will find all relevant information here, including course fees.
UK applicants wanting to apply for an AHRC ‘Professional Preparation Master’s Scheme’ bursary should note the closing date of applications to the course of Friday 3 April 2009.
The course is actively involved in research and enterprise income generating activities, particularly through live collaborative projects and knowledge transfer partnerships (KTPs). We are also seeking to develop our postgraduate research studies to MPhil and PhD level.
Why study MA Ceramic Design in Stoke-on-Trent, UK?
• Stoke-on-Trent–thecentreoftheUKceramicsindustry, an infrastructure to support ceramic manufacture and a wealth of visual historical reference.
• Weofferaprovisionforthestudyofceramicdesignthat is unique within the UK and is supported by substantial making, printing and computer workshop facilities.
• NOcoursematerialcosts!
• Paidworkplacementopportunities
• Remunerationforyourcommercialdesignwork
• GainspecialistskillsinCAD,entrepreneurship,business and employment
• Theopportunitytoworkwithourcompany,‘TheNew English’, which offers the potential to market and launch your ideas into the global marketplace.
• Exhibityourgraduatingworkatamajorinternational trade fair
For further information please contact:
Professor David Sanderson MA Ceramic Design Course Leadere: [email protected]: [email protected]
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Spring Fair, NEC Birmingham, February 2007 Spring Fair, NEC Birmingham, February 2006
Ambiente, Frankfurt, February 2008Maison & Objet, Paris, January 2009
MA Ceramic Design
FacultyofArts,MediaandDesignPOBox660StaffordshireUniversityCollegeRoadStoke-on-TrentST42XN
t: 01782294415e: [email protected]/amd
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, without prior permission in writing from the publisher and copyright holder.
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