mac 2013: using podcasts to reach patrons
DESCRIPTION
Sound of the Archive's presentation at the Midwest Archives Conference, 2013.TRANSCRIPT
Sound of the ArchivesMidwest Archives Conference
Prairie HadyLaura M. FarleyDana E. Gerber
April 20, 2013
RICK PIFER’S INTRODUCTION
Presenter biographiesThe role of social media in archives
CREATION, CHALLENGES & THE FUTURE
Prairie Hady
A clip, from us to you
7th episode
World War II
Love letters
Jim and Ruthie
The Vision...• Share in an accessible, fun and thoughtful way:
1. Knowledge and experience of practitioners2. Insights and inspirations of students3. Perspectives and ideas of archives users
• Foster a greater understanding of how archives function within society in hopes that it would inspire an appreciation for true value of the materials that archives hold.
The Mission...
• Produce a forum for discussion about theory and practice in the archival profession
• Change peoples’ perception of archives
The First Episode:
Prairie, Laura and Dana Recording "Social Justice in the Archives"
Challenges
• Resource Allocation
• Committed Collaboration
Overcoming Challenges
• Utilizing the input of others
• Delegating tasks
• Working with what we were interested in or familiar with
At Your Institution
• Incorporating work already being done on a daily basis
• Re-using previously created materials
• Creativity, flexibility, passion, drive
Reaching a Broad Audience• Start Small
o Relatives o Friends o Co-Workerso Classmates
• Maintain a Core Following
• Use that Foundation to Build a Solid Support Network
• Expand Audience...Slowly, but Surely
The Future of Sound of the Archives
• Physically separated after graduating in May
• Opportunity to broaden our reach and expand our audience
• Ability to maintain communication
Copyright © 1999-2012, USA Corporate Services Inc.
WHY PODCASTS MATTERLaura Farley
Using Podcasts to Increase Visibility
• Direct Ways to Increase Institutional Visibility:– Website, iTunes, and Social Media
Using Podcasts to Increase Visibility: iTunes Store
“history” 100s of podcasts “Minnesota history” 22 podcasts
Using Podcasts to Increase Visibility:
• Link to your podcast in:– Finding aids– Staff email signatures– Related Wikipedia articles
Using Podcasts to Increase Visibility:Indirect Exposure through Collaboration
Links to archival institutions discussed in the episode: Archives as… Irish For a Day: March 17, 2012
Using Podcasts to Increase Visibility: Increased Searchability
Search terms used to find Sound of the Archives taken from our WordPress Dashboard statistics:
Positive Outcomes of Collaboration
• Increased institutional visibility and searchability
• Honor the story of your donors and patrons• Partner with institutions near or far to
increase awareness of collections
Engage Patrons in a New Way
• Who is alienated by blogs and social media?– Visually impaired– Patrons with low literacy levels and learning
disabilities– Children– Those without a reliable internet connection– Anyone without time to dedicate to reading
Engage Patrons in a New Way
• Edutainment: providing education in an entertaining format
Engage Patrons in a New Way
• Institutional Episodes: podcasts that inform patrons about the policies, services, and staff at your archive– What is a finding aid?– How do you search the archive catalog?– How should you prepare for a visit to the archive?– What projects are staff working on?
Why Your Archive Can Create a Successful Podcast
• 45% of Americans Are Familiar With Podcasts• 25% of Americans Listen to Podcasts on a
Regular Basis
Why Your Archive Can Create a Successful Podcast
http://news.cnet.com/8301-13579_3-57460633-37/apple-spins-out-podcasts-app-ahead-of-ios-6/
http://android.appstorm.net/roundups/lifestyle-roundups/great-podcasting-apps-to-replace-google-listen/
Kindle Fire on Amazon.com
• Capitalize on mobile technology
• Meet your patrons where they’re already at
This American Lifehttp://www.thisamericanlife.org/
Podcast access on This American Life’s website
Podcast access on iTunes
Stuff You Missed in History Classhttp://entertainment.howstuffworks.com/hsw-shows/stuff-you-missed-in-history-class-podcast.htm
Podcast access on the How Stuff Works website
Podcast access on iTunes
Documents that Changed the Worldhttp://ischool.uw.edu/audio-video
Podcast access on the University of Washington Information School website
Podcast access on iTunes
Characteristics of Successful Podcasts
• Podcast and episode themes• Storytelling to convey information• iTunes
PODCASTING IS POSSIBLEDana Gerber
How Much Time Does Creating a Podcast Take?
Four parts of producing a podcast: 1. Research and writing2. Recording 3. Editing 4. Marketing
Equipment
Open Source Editing: Audacity
Audacity: Amplify
Free Music Archive
Audacity: Fade In and Out
Liberated Syndication
Hootsuite
