MAC CINDERALLA COLLECTION

Name : Tasnim Hassan ID : 112007030Subject : Individual PresentationSec : 1

Faculty : Mehree Iqbal (Mei)Course : MKT 382Date : 30.03.15

“Timeless and courageous, the most famous Disney princess of all inspires a limited-edition colour collection magical enough to make all your fairytale dreams come true. Beloved for generations for her kind heart and determined mind that dares to dream, Cinderella envisages enough makeup shades to fill a pumpkin carriage.”

Release Date and Availability:Online release date : Feb 26 , 2015

Store release date : March 5 (North America)

Availability : Limited edition

Available online and in stores up to the franchise remains active.

USA , South America , Canada, Europe, Asia (limited)

Target Market and promotion :This is targeted basically for :

*The franchise fans, *Makeup collectors, *MUAs and *Pretty much anyone.

For promotion they used:

* Movie Promo* Adds

*Samples to Makeup Artists*Reviews from Youtubers

Product and Price listStroke of Midnight: Eye Shadow US$44.00Cinderella Studio Eye Gloss US$23.00Cinderella Pigment US$24.00Cinderella Fluidline US$17.50Cinderella Studio Fix Lash US$19.00Cinderella Lipstick X 2 US$17.50Cinderella Tinted Lipglass X 2 US$16.50Cinderella Beauty Powder US$28.00Cinderella Iridescent Powder US$28.00Cinderella Glitter US$23.00217 Blending Brush US$24.00168 Large Angled Contour Brush US$35.00

Mac X Disney Cinderella Collection