macaulay honors college identity guidelines€¦ · macaulay honors college identity guidelines....

MACAULAY ~ THE HONORS COLLEGE at THE CIT Y UNI VERSI T Y o f NEW YORK

as of June 2013as of June 2013as of June 2013

macaulay honors college identity guidelines

Macaulay is the honors college at The City University of New York, and we’re increasingly recognized as one of the best honors colleges in the country.

Our missionOur mission is to o!er exceptional students transformative opportunities to develop their potential beyond what they ever imagined.

Our visionOur vision is to inspire and prepare students to solve the challenges facing New York City, our nation, and the global community.

macaulayidentity guidelines

table of contentsour name and how to use it 1 house style guidelines 2our logo 3 primary treatments 3 secondary treatments 4 do’s and don’ts 5 clear space and minimum size 6 cuny cube and our logo 7 logo lockups–community and advancement 8stationery 9 letter formatting guidelines 10typography 11 how it works together 12 scotch roman display 13 myriad pro 14 alternate fonts for print and web 15colors 16 our palette of colors 16 the macaulay look 17 using a dominant color 18 what looks good together 19 a simple go-to combination 21photography–how we use it 22illustration and other visual elements 23 screened overlapping type 24signage–temporary 25

Macaulay Honors College June 2013

William E. Macaulay Honors College at The City University of New YorkThis is the formal, o"cial name of the College. It is used in formal situations such as all legal and #nancial documents as well as student diplomas. It is not used in marketing communications materials, advancement communication materials or enrollment materials.

Macaulay Honors CollegeThis is the most common and frequent use of the name. It is used extensively in all communication material including the website.

MacaulayThis usage is also used extensively in all communications materials.

Macaulay Honors College at CUNYThis is how the name appears in the logo. It is not used this way in any other application.

Macaulay. The honors college at The City University of New York.Not really a name per se, this is used as an identi#er on the covers of several current publications. The sentence “Macaulay is the honors college at The City University of New York” is used as the opening identi#er in copy in our publications.

our nameWilliam E. Macaulay Honors College at The City University of New YorkThis is the formal, o"cial name of the College. It is used in formal situations such as all legal and #nancial documents as well as student diplomas. It is not used in marketing communications materials, advancement communication materials or enrollment materials.

Macaulay Honors CollegeThis is the most common and frequent use of the name. It is used extensively in all communication material including the website.

MacaulayThis usage is also used extensively in all communications materials.

Macaulay Honors College at CUNYThis is how the name appears in the logo. It is not used this way in any other application.

Macaulay. The honors college at The City University of New YorkNot really a name per se, this is used as an identi#er on the covers of several current publications. The sentence “Macaulay is the honors college at The City University of New York” is used as the opening identi#er in copy in our publications.

and how to use it


it can happenSiwen Liao ’11 (Baruch)Julia Gorbach ’13 (Hunter)Spring Picnic / Arpi PapJames Manzello ’08 (Hunter)Alisa Umanskaya ’09 (Hunter)Macaulay Building / Harry DiOrioAyesha Lewis ’10 (Lehman) and Jocelyne Jeannot ’11 (Lehman)Chrysler Building with Baruch / Nick Scala ’14 (Baruch)Brian Pete ’08 (Lehman)

academics 1Sa#na Kleinman ‘10 (Hunter) / Mila Matveeva ’10 (Hunter)Bridge / Michael Erdos ’14 (Baruch)Teacher at blackboard / Solita AlexanderStudent notebook / Lindsey FreerJoseph Cammarata ’12 (Hunter) / Dan Z. JohnsonMacaulay Reading Room / Marika BaileyKathy Hua ’10 (Hunter) / Mila Matveeva ’10 (Hunter)Bushra Wazed ’11 (Brooklyn)

academics 2Meghan Keane / Xenia BergMacaulay Reading Room / Marika BaileyStudent at blackboard / Dan Z. JohnsonStudent group / Dan Z. JohnsonMark Barahman ’12 (Staten Island) / Dan Z. JohnsonOrientation/ Solita AlexanderNYC Skyline / Lindsey FreerMacaulay Reading Room / Marika Bailey technology Macaulay Atrium / Lindsey FreerStudent with new laptop / Solita AlexanderThree students on a sofa / Dan Z. JohnsonStudents discussing project / Dan Z. JohnsonGuggenheim Ceiling / Lindsey FreerStudents in Technology Class / Lindsey FreerStudent working on her laptop / Dan Z. JohnsonTech Fair 2011 / Lindsey Freer

New YorkMannequins / Renisha Pierre ’14 (Lehman)Empire State Building / Yoo Jin Lee ’11 (City)Light Traces / Vincent Xue ’12 (Hunter)Subway Sign / Audriana Zablan ’14 (Hunter)Central Park in winter / Rachel Vincent ’11 (Baruch)Street Scene / Shaun Ahmad ’12 (Hunter)Sybil Chan ’11 (Hunter)Colored Lights / Diana Yan ’11 (Baruch)Open Water / Jonathan Lam ’11 (Brooklyn)Street scene with trees / Filza Jamil ’11 (Queens)

The photos in our viewbook are either of or by Macaulay students, alumni, and sta!.Credits are given in clockwise order.

Identifying students When identifying students in a layout we include their name, their date of graduation and their campus. There are two styles we use to do this. Style 1 works well as a caption to a photo. Style 2 works well in a list. Note that when using Style 2, you drop the word “College.”

Style 1Zujaja Tauqeer ’11, Brooklyn College

Style 2Zujaja Tauqeer ’11, (Brooklyn)

When discussing a student in copy, in the #rst instance use their full name and class: Zujaja Tauqeer ’11. In the second instance, use just their last name: Tauqeer was Macaulay’s second Rhodes Scholar.

No periods in abbreviations For degrees it is BA, MA, and PhD. Other abbreviations include US, NYC, MTA etc.

Oxford comma In a set of three or more items, always include a comma before the word “and”. For example, April, May, and June.

Capitalize the “The” Always capitalize the word “the” in The City University of New York. It is a part of the name.

house stylea few important guidelines

style 2In a list put the name of the college in parentheses after the name and year of the student

style 1In quote attributions or captions use a comma after the name and year of the student and before the name of the college

The most compelling aspect of Macaulay is that it allows each student to create his or her own unique college experience.maisha lopa ’13, hunter college


There are three acceptable primary treatments for the Macaulay logo. All three are shown to the right.

A. The Macaulay signature in white on a red boxThis is the recommended top choice to use for the logo whenever possible. It o!ers the greatest prominence and $exibility and stands out on any background. This is the preferred treatment of the Macaulay logo.

B. The Macaulay signature on a black boxThis is intended for those occasional uses when a job is printed in black only or is copied or faxed.

C. The two color logo on a transparent backgroundHere the Macaulay signature words are in red with the surrounding rules in black. The background is transparent, so will show whatever color or image is behind the logo. This logo treatment is intended primarily for the Macaulay stationery package.

Approved versions of all three of these logo treatments in suitable #le formats and resolution are available from the Macaulay marketing department. Please do not recreate them, modify them or create special alternate treatments.

our logoprimary treatments Primary logo treatment 1

A

B

Primary logo treatment 2

C


There are four secondary treatments for the Macaulay logo that are also acceptable to use. Because all four of these are on a transparent background, great care must be taken to assure that there is adequate contrast between the logo and the color or image behind the logo.

The four secondary acceptable logo treatments are:

1. The Macaulay signature in red on a transparent background.

2. The Macaulay signature in black on a transparent background.

3. The Macaulay signature in gray on a transparent background.

4. The Macaulay signature in white on a transparent background.

Examples of all four are shown to the right. Option 4, the Macaulay signature in white, is shown both on a #eld of color and over a photo.

Approved versions of all four of these logo treatments in suitable #le formats and resolution are available from the Macaulay marketing department. Please do not recreate them, modify them or create special alternate treatments.

our logosecondary treatments Secondary logos

1

2

3

4


To the immediate right are all the approved treatments for the Macaulay logo. Approved versions of these logo treatments in suitable #le formats and resolution are available from the Macaulay marketing department. Please do not recreate them, modify them or create special alternate treatments.

To the center and far right a few of the most common logo mistakes are shown to give some guidelines on what to avoid.

our logodo’s and don’ts

Do not modify type color

Do not remove rules

Do not change typeface

Do not modify rules

Do not modify box color

Do not create novel festive logos

MACAULAYHONORS COLLEGE AT CUNY

Do not reproduce without su"cient background contrast

Do not reproduce as a background supergraphic

Lorem ipsum dolor sit amet cibsectetuer

Acceptable treatments Unacceptable treatments


Clear spaceIt is important to leave adequate “clear space” around the Macaulay logo to assure prominence and avoid competition with text and other graphic elements. At an absolute minimum the clear space should be the height of the letter “M” in Macaulay in whatever size you are using the logo as shown to the right.

Minimum sizeThe absolute minimum size the Macaulay logo should ever appear is 1” wide x .32” high. However, judgment should be used regarding the size of the logo in proportion to the page size of your document. For example, don’t use the 1” logo on a large poster.

clear spaceand minimum size Clear space around logo

Minimum sizewidth 1”height 0.32”


On all “out-facing” communications, it is important to include the CUNY cube somewhere on the piece. It should be carefully balanced with the Macaulay logo and never “overshadow” it.

When the CUNY cube and the Macaulay logo are used together on the same page, the cube should be the same height as the Macaulay logo. They should be separated either vertically or horizontally by a distance of at least one cube as shown to the right. If they are further apart, the distance should be in increments of the size of the CUNY cube.

cuny cubeand our logo CUNY cube Locked up with the Macaulay logo

Minimum horizontal spaceat least one cube apart from logo

Minimum vertical spaceat least one cube apart from logo


Community lockup logosThe “community lockup” logos are used to show our association with the eight partner colleges of our cross campus community. Their most frequent use is on business cards for Macaulay sta! working at the individual campuses or partner college sta! working on behalf of Macaulay at our campus.

To the right you see examples of how each of these community lockup logos should look. Approved versions of these logo treatments are all available from the Macaulay marketing department. Please do not recreate them, modify them or create special alternate treatments

Advancement lockup logosTo the very far right are the Macaulay Advancement logos. They are used for the Macaulay Foundation, the Parents Fund and the Friends of Macaulay. Approved versions of these logos are all available from the Macaulay marketing department. Please do not recreate them, modify them or create special alternate treatments.

logo lockups community and advancement Unacceptable treatmentsCommunity lockups

PARTY TIME!!!!!!!!!!!!!!!!

PARTY TIME!!!!!!!!!!!!!!!!

PARTY TIME!!!!!!!!!!!!!!!!

PARTY TIME!!!!!!!!!!!!!!!!

JOHN JAY COLLEGE

Do not create new logos to show other relationships

Do not create additional proprietary logos for each campus

Do not modify the messaging

Do not decorate the logo with each school’s colors

Advancement logos

PARENTS’ FUND


The elements of the Macaulay stationery system include the letterhead, #10 envelope, mailing label and two versions of the business card, one for Macaulay sta! and one for Macaulay/Partner Campus sta!.

In the case of the letterhead, #10 envelope, mailing label and Macaulay sta! business card, the two-color primary logo (primary logo 2) is used as shown in the examples to the right.

In the case of the Macaulay/Partner Campus sta! business card, the appropriate “community lockup” logo is used and the name of the partner campus is used in the name block. An example of this is also show to the right.

In all cases the font for elements of the stationery system is Scotch. Scotch text bold for the name of the person and the institution, Scotch text italic for the title, Scotch text small caps for the telephone and fax information and Scotch text for all other information.

stationeryLetterhead Business cards

Mailing label

#10 envelope

system elements

Primary logo 2

Appropriate community lockup


The formatting for our letters is $ush left / rag right for the copy.

The date line, salutation, letter body and signature block are left aligned with the left edge of the printed addresses as shown in the example to the right.

Should your letter go to a second page, left-align it in the same position as the #rst page.

The recommended font for the letters is Georgia. The recommended size is 11 point / 16 leading.

letterformatting guidelines

letter body copyGeorgia 11 ptleading 16 pt

First page Second page


Macaulay uses two main font families, one serif and one sans serif. Our serif font is Scotch Roman. Our sans serif font is Myriad Pro.

Scotch RomanIn the Scotch Roman family we primarily use Scotch Roman Display and Scotch Roman Small Caps.

Scotch Roman Display is used for all headlines, quotes and special opening copy. Scotch Roman Small Caps is used in a variety of ways. These include attributions of quotes, titles of lists, labels for infographics, and titles and subheads to call attention to particular areas of copy.

The other members of the Scotch family are used sparingly and for very speci#c purposes. Scotch Roman Text Bold is used to emphasize speci#c words within a block of Scotch Roman Display. Scotch Roman Display Italic is used for book titles within a block of Scotch Roman Display copy.

Myriad ProIn the Myriad Pro family, we use Myriad Pro Regular, Semibold and Bold. Myriad Pro Regular is used for all body copy. Myriad Pro Semibold is used for body copy introduction paragraphs and for chart and graph labeling in some instances. Myriad Pro Bold is used for body copy subheads and titles of lists in some instances.

typographyscotch roman, myriad pro Scotch Roman Display

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789abcdefghijklmnopqrstuvwxyz

Scotch Roman Text Small Caps

abcdefghijklmnopqrstuvwxyz 0123456789

Myriad Pro Regular


Myriad Pro Semibold


Myriad Pro Bold



At Macaulay you really felt that everyone cared about you and wanted you to succeed and they would do anything to help you.sime marnika ’05,

baruch college

Our students’ backgrounds are economically, racially, and ethnically diverse, but they all have a few things in common.

They are academic standouts, intellectually curious, creative, and highly motivated. They are well prepared for college and seize the opportunities Macaulay o!ers with both hands. They are enthusiastic, appreciative, and serious about their education. They add to our o!erings with their innovations and reward us daily with their accomplishments. They come to us full of purpose, with big ideas and dreams.

A Love of Learning

Our students have a love of learning and a voracious appetite for knowledge that we encourage and nurture. Our interdisciplinary model and our City Seminars introduce them to new subjects they might not have considered. Our merit scholarship o!ers the freedom to explore the full range of academic o!erings without the debt load that might inhibit their choices.

Some of the most popular majors include psychology, biology, chemistry, mathematics, #nance/business, political

science, economics, accountancy, English/literature/writing, and history.

Access and Excellence

Macaulay is continuing CUNY’s rich tradition of providing access to an excellent college education to New York’s immigrant population. We value the diversity that immigrants bring to the university experience and their global perspectives.

Over 60% of our students are immigrants or the children of immigrants who have found Macaulay to be the crucial bridge to their dreams.

Our students come from New York, across the country and around the world. Most of them attended New York public high schools, from all over the state and from all #ve boroughs of the city. Some of our students will be the #rst in their families to graduate from college. Many are the sons or daughters of immigrants or are immigrants themselves.

our studentsthe heart of everything we do

An example of a typical spread from the Macaulay Decennial Report is shown to the right. It gives an overview of how the fonts work together to create the Macaulay look. More speci#cs on typography are discussed on the following three pages along with additional examples.

typographyhow it works together

big headlineScotch Roman Display 41ptall lower case

copy $ush leftCopy $ush left except for the headline (and the occasional special section)

body copyMyriad Pro Regular 9ptleading 12 ptspace before 0.125”

big & secondary headline as a unit

and secondary headline (2:1)

subheadMyriad Pro Bold 9pt, leading 12 ptspace before 0.125”Capitalize all words excepts smaller insigni#cant words

introductionMyriad Pro Semibold 9ptleading 12 ptusually 2 columns wide

secondary headlineScotch Roman Display 20.5ptall lower case leading 31pt

Example of how we use typography on a spread and typical sizes used

big quoteScotch Roman Display 20ptleading 25 pt

quote marks

(from the color of the type to the background color)

the quote

quote attributionScotch Roman Text Small Caps 11.5ptleading 17.7 pt Use this size no matter what size the quote is


getting a view from the insideinternships

We have strong ties with many top companies and organizations in New York City. We actively recruit meaningful internship opportunities with the nation’s best-known #nancial #rms, media outlets, cultural institutions, medical centers, research facilities, publishing houses, government agencies, and non-pro#ts.

Internship experiences might include research assistantships and arts apprenticeships. They are well structured, with formal training and supervision, and provide substantive previews of what it’s like to work in the #eld. You will have the opportunity to add real value

to the enterprise and help in writing, research, evaluating data, community outreach, or other roles appropriate to the organization.

Like many of our students, you may choose to engage in several internship experiences, and we encourage you to do so. If you’re interested in an internship in a #eld we don’t yet o!er, we’ll do our best to help you #nd one. This is New York. The possibilities are endless.

Internships are an extremely important facet of your Macaulay education. You’ll get a feel for the world of work, you’ll make connections and begin professional relationships, and you’ll acquire knowledge, marketable skills, and valuable real-world experience. Perhaps most importantly, you’ll shape your career aspirations and chart a path to meet them.

Macaulay offered the opportunity to connect to all the arts, culture, and media networks New York City has to offer. And I learned the ropes of how to work in a professional setting.dan allen ’08, hunter college

some of the places macaulay students have interned:

HBO

The Economist

BBC America

Channel 13/WNET.ORG

Scripps Networks

NYU Medical Center

Weill Cornell Medical College

Mount Sinai School of Medicine

St. Luke’s Roosevelt Hospital

Memorial Sloan-Kettering Cancer Center

American Museum of Natural History

New-York Historical Society

The Bronx Zoo

Global Kids

Trickle Up

Rubin Museum of Art

World of Children Award

Film Society of Lincoln Center

New York Life Insurance Company

JPMorgan Chase & Co.

Morgan Stanley

Duane Morris LLP

USAID

U.S. House of Representatives

The New York City Council

NYC Department of Parks and Recreation

Metropolitan Transit Authority (MTA)

Kings County District Attorney’s O"ce

U.S. Department of State

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$1,000,000+

the andrew w. mellon foundation

hertog foundation, inc.

william & linda macaulay

the roger & susan hertog charitable trust

may & samuel rudin family foundation, inc.

the herman muehlstein foundation

the horace w. goldsmith foundation

new york life foundation

the peter jay sharp foundation

the starr foundation

william r. kenan, jr. charitable trustMy gratitude for my own City University education forty years ago and Chancellor Goldstein’s masterful turnaround at CUNY originally inspired our gift in 2006.

There was also the issue of impact. A gift like ours means a lot more here than it does to the Ivy League colleges with their large endowments. The combination of what the Honors College was accomplishing and the fact that our gift would go a long way to helping them continue were additional factors that contributed to our decision.

william and linda macaulay

I think it’s necessary for people to give back to the degree that they can. The Honors College is a state institution, but the state doesn’t provide for everything. Philanthropy is essential to maintain its excellent programs and support its worthy mission.

Today, Linda and I are more convinced than ever that our gift to the Honors College was a wise investment in the future of our great city and in the remarkable individuals that will be its leaders.

Scotch Roman Display is used for all headlines, quotes, and any special opening copy.

HeadlinesTo create the Macaulay look, headlines are set in all lower case. The headlines are most often broken into two lines, in two di!erent sizes. If this is done the ratio of the two sizes is 2:1. The two lines are typically staggered to give visual interest. The placement of the stagger depends on the nature and length of the headline copy. When breaking the headline, it’s important to consider the content as well as the length to create a logical break.

Headlines from page to page in a brochure should align at the baseline of the last line of the headline.

At the right are a few examples of headline treatment.

QuotesQuotes are set $ush left, rag right. Their size and line length can vary to suit the layout. An example is shown to the right.

Special copySpecial opening copy can be justi#ed, $ush left, $ush right, or centered line for line. An example appears to the right.

typographyscotch roman display headline

First line: Scotch Roman Display 41ptSecond line: Scotch Roman Display 20.5ptleading 31pt

special copyCentered

quoteScotch Roman Display 20ptleading 25pt


Global Study

We believe strongly in the value of study abroad as one of the single most important ways to prepare our students to live, work, and lead in an increasingly global environment. Seeing the world changes the way our students see life.

Macaulay o!ers an enormous range of study abroad options at universities around the world. We sponsor additional honors opportunities where our students can participate in innovative coursework and primary research abroad. Advisor collaboration and support helps students build an honors-level global learning experience personalized to their interests and goals.

Internships

Internships are an extremely important aspect of the Macaulay education and

many of our students choose to engage in several internship experiences.

We actively recruit meaningful internship opportunities for our students with New York’s best-known #nancial #rms, media outlets, cultural institutions, medical centers, research facilities, publishing houses, government agencies and non-pro#ts. These internships are well structured, with formal training and supervision, and provide substantive previews of what it’s like to work in a given #eld.

Research Opportunities

Undergraduate research is a cornerstone of the Macaulay experience. Students gain deep knowledge about a given intellectual #eld of inquiry.

Our students work closely with faculty, often publishing research articles and presenting papers at professional conferences.

Community Service and Civic Engagement

Because we believe that every student should address the issues faced by the community and society at large, service is required at Macaulay. Students may choose one of our domestic or international service projects or choose a cause close to their hearts. We encourage our students to participate in service opportunities that re$ect their individual values and concerns as well as their educational and professional goals.

Experiential learning opportunities add immeasurable depth and dimension to the Macaulay curriculum. These include study abroad, professional internships, research opportunities, community service, and civic engagement.

imagine learning beyond the classroom

Macaulay encouraged me to be creative, to be innovative and to work to solve the social, cultural, and scientific problems of the world.sara wildstein ’10, queens college

Some of the places Macaulay students have interned

HBO

The Economist

BBC Worldwide Americas

WNET-Channel 13

Scripps Networks

NYU Medical Center



St Luke’s Roosevelt Hospital

Memorial Sloan-Kettering Cancer Center

American Museum of Natural History

New-York Historical Society

The Bronx Zoo

Global Kids

Trickle Up

Rubin Museum of Art

World of Children Award

Film Society of Lincoln Center

New York Life Insurance Company

JPMorgan Chase & Co.

Morgan Stanley

Duane Morris LLP

USAID

US House of Representatives

The New York City Council

NYC Department of Parks and Recreation

Metropolitan Transit Authority of New York

Kings County District Attorney’s O"ce

US Department of State

The White House

The Myriad Pro family is used for di!erent elements of the body copy in Macaulay publications. The elements include the body copy itself, the intro to the body copy, and the subheads.

The body copyThe body copy itself is set in Myriad Pro Regular. It is set 9/12 on a three-column grid. There is no indent for the paragraphs.

The intro In the Macaulay look there is typically a small intro to the body copy. This is usually the #rst paragraph or #rst few sentences of the body copy. It is set in Myriad Pro Semibold 9/12. It typically spans the #rst two columns of the body copy and is set $ush left, rag right. Care should be taken to assure that the copy used here works as a stand-alone thought.

The subheadsThe subheads are set in Myriad Pro Bold 9/12. They are set $ush left, cap initials. The subheads and the intro are always the same color.

Other uses for Myriad ProMyriad Pro Semibold may also be used for labeling for charts and graphs. Myriad Pro Bold may also be used as titles for lists.

Examples of these uses appear to the right.

typographymyriad pro

Queens College

Queens College enjoys a national reputation for its liberal arts, sciences, and pre-professional programs. Its more than 20,000 students come from over 150 nations and speak scores of languages, creating an extraordinarily diverse and welcoming environment. Each year Queens College is cited by The Princeton Review as one of the nation’s 100 “Best Value” colleges, and U.S. News & World Report’s America’s Best Colleges (2011) ranks QC among the top ten public universities among its peers in the Northeast. Queens College o!ers world-class faculty, vibrant student life, and a beautifully landscaped 77-acre campus framed by the skyline of Manhattan, just ten miles away.

Macaulay students can choose from more than 75 majors and 20 interdisciplinary programs in four academic divisions: Arts and Humanities; Education; Mathematics and Natural Sciences; and Social Sciences. Queens is also home to the Aaron Copland School of Music, the Godwin-Ternbach Muse-um, the School of Earth and Environ-mental Sciences, and the Kupferberg Center for the Visual and Performing Arts. Macaulay students draw on the wealth of resources at Queens, beginning their college experience with an honors freshman English course and colloqui-um, in addition to the interdisciplinary Macaulay City Seminars. In subsequent years, they choose among a

> The College opened its !rst residence hall in 2009

> Programs and facilities include the Aaron Copland School of Music, the Godwin-Ternbach Museum, School of Earth and Environmental Sciences and the Neuroscience Research Center

> Undergraduate researchers work in close collaboration with faculty mentors

variety of challenging academic opportunities, including honors courses in the humani-ties, mathematical and natural sciences, and social sciences, and pre-profession-al programs in health sciences, medi-cine, neuroscience, dentistry, law, busi-ness, and journalism. Faculty and students often work closely on research projects and sometimes present their #ndings at national conferences or pub-lish them in academic journals. Macau-lay students enjoy a comfortable and lively lounge in Honors Hall and a quiet study area in the Hall’s Humanities Li-brary.

for more information:

Dr. Ross Wheeler Director, Macaulay Honors College at Queens College [email protected]

Vincent J. Angrisani Director Admissions [email protected] 718.997.5608

Queens College was my first time being in a truly diverse learning community—and it’s really wonderful. The biggest resource at Queens has been my fellow Macaulay students here—they’re like siblings, and they serve as an important information network. lara porter ’14

title of list Myriad Pro Bold 9pt

special side bar list Myriad Pro Bold 9pt

Public 82.2%

Alumni Programs & Outreach 11%

Operations 3%

Opportunities Fund 80%

Private 17.8%

Public 82.2%

Student & Program Support 17%

Funding Sources

Impact of Philanthropy

chart labelingMyriad Pro Semibold

body copyMyriad Pro Regular 9ptleading 12 ptspace before 0.125”

listMyriad Pro Regular 9pt

subheadMyriad Pro Bold 9ptleading 12 ptspace before 0.125”

introMyriad Pro Semibold 9ptleading 12 pt2 columns wide


In those instances when Scotch Roman and Myriad Pro are not available, please use these fonts.

Print Alternate for ScotchGeorgia

Print Alternate for Myriad ProHelvetica Neue

Web Alternate for ScotchGeorgia

Web Alternate for Myriad ProHelvetica

alternativeSerif to replace Scotch for both print and web

!"#$%&'()*+,-!./0123456789:;<=>?@'ABC"D%E&FGHIJ#KL$MNOPQRSTUVWXYZ[\]^_!"#$%&'()*+,-./0123456789:

San serif to replace Myriad Pro for print

Helvetica Neue RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789abcdefghijklmnopqrstuvwxyz

San serif to replace Myriad Pro for web

!"#$"%&'()*+,-./!0123456789:;<=>?@A(B'C"DEF&GH#IJKLMNO%P$QRSTUVWXYZ[\]^_abcdefghijklmnopqrstuvwxyz

fonts for print & web


Our color palette is shown to the right. The red, purple, black and gray are the main colors used in creating the Macaulay look. The other colors are secondary and serve in a variety of ways as accents to our main palette. Please choose your colors from this palette. Do not introduce additional colors.

Pantone colorsThe two columns to the left show the palette in the Pantone Matching System (PMS) colors. The far left shows the PMS numbers to use on coated stock, the other shows the PMS numbers for uncoated stock. Use these numbers when you are printing with “spot” or “PMS” colors.

4 color process colorsThis column shows the 4-color process combination for each of the colors in the palette. This is also known as the CMYK combination. You will use this formula when creating for jobs that will be printed 4 color process, either o!set or digital.

RGB colorsThis last column shows the RGB (red/green/blue) color combinations for the palette. You would use this column when creating for jobs that will be viewed on screen.

colorsPantone coated Pantone uncoated 4 color process RGB (screen)our palette of colors

1788C

520C

144C

390C

108C

292C

313C

286C

1815C

425C

Black

Red 032U

520U

144U

397U

107U

292U

313U

286U

1815U

425U

Black

0C/84M/88Y/0K

64C/100M/12Y/0K

0C/45M/91Y/0K

22C/0M/100Y/8K

0C/6M/95Y/0K

49C/11M/0Y/0K

100C/0M/8Y/13K

100C/66M/0Y/2K

0C/90M/100Y/51K

0C/0M/0Y/77K

100K

240R/69G/46B

92R/28G/75B

249R/157G/49B

193R/205G/35B

255R/228G/18B

121R/189G/232B

0R/154G/199B

0R/93G/170B

131R/31G/3B

126R/128G/131B

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Macaulay o!ers an enormous range !ers an enormous range !of study abroad options at universities around the world. We sponsor additional honors opportunities where you can participate in innovative coursework and primary research abroad. You’re not limited to our programs, however, but may choose from a vast array of courses and programs o!ered through other !ered through other !institutions.

Study Strategically

As with all aspects of your Macaulay education, your opportunities are personalized, with advisor collaboration and support to help you build an honors-level global learning experience. Programs range from a couple of weeks to an entire year.

Stay Awhile

For the fullest experience, we encourage our students to study abroad for a full semester. Total immersion in a foreign country, like no other teacher, enriches your understanding of and sensitivity to the world. Your study abroad adds dimension to your customized

curriculum, as well as a new vantage point and new skills necessary to thrive in an interconnected society.

We believe strongly in the value of study abroad as one of the single most important ways to prepare our students to live, work, and lead in an increasingly global environment. We invest in the Opportunities Fund to help our students #nance their global learning experiences and also help students to #nd additional funding.

There’s nothing like the study abroad experience to change the way you think and the way you look at the world. You gain perspective, you develop con#dence, you see things and do things you’ve never done before, you gain insight into other cultures, and you make friends and connections around the globe.

going global

PARIS

LONDONTAIPEI

SYDNEY

CAIROLIMA

MARRAKESH

SHANGHAI

CA Being a Macaulay student has been an invaluable experience for me. Because of the Opportunities Fund grant, I was able to partake in an exceptional program in Brazil that increased my understanding of dynamics abroad. isabella cardona ’11,

college of staten island

Use the main colors somewhereUse the main colors of the palette (the red, purple, gray or black) somewhere early and important on a multi page document. This helps identify it as from Macaulay.

Use a dominant color Use a dominant color from the palette (or white) as the background on a given spread or page. You can use other colors (or white) as the dominant color on other spreads in the same document. In the Macaulay look the background color bleeds o! the page.

Make the color bleedIn the Macaulay look the color bleeds o! the page

Typography and color

out of a color and be white.

each other.

marks always gradient from the quote color to the background color.

colorsand the macaulay look

a dominant colorUse one color from the palette as the background color of a spread

quoteIn white or a color from the palette

accent color for graphicsThis example also uses gradient

bleed o! the pageBackground color bleeds o! the page

intro and subheadsUse the same color

headlinesIn one line or two lines (staggering) in white or a color from the palette


Although there is a lot vibrant color in Macaulay documents, the color on a given spread is more restrained. Typically there is one dominant background color on a spread, with photography and graphics providing additional support color.

The dominant color can change from spread to spread. Always make sure your background color is chosen to best coordinate with your photos, illustrations or other supporting graphics.

Some examples of a single dominant color on a spread are shown to the right.

colorsusing a dominant color

city seminars

arts in nyc

shaping the future of nyc

peopling of nyc

science and technology in nyc

Architecture, Communications/Media Studies, Biology, Earth

Science, Education, Management, Engineering, Accounting, Music

Composition, Italian, Journalism, East Asian Studies, Urban

Studies, Chemistry, Finance, Art & Advertising Design,

Neuroscience, Environmental Health/Science, Anthropology,

Nursing, Finance & Investments, Women’s Studies/Gender

Studies, Puerto Rican & Latino Studies, Geology, Chinese

Language & Literature, International Studies, History/Global History, Fine Art, Economics, Computer

Information Systems/Management, French, Dance/Theatre Dance,

Physics, Labor Studies, Hebraic & Judaic Studies, Public A!airs,

Mathematics, Geography, Public Administration, American

Studies, Optometry, Archaeology, Sociology, Nursing, Physics,

Actuarial Science, English, Art, Business Administration,

Linguistics, Biochemistry, Real Estate, International Business,

Mathematics/Computational, German, Political Science

& Government, Psychology, Marketing & Management,

Social/Applied Science, Music Management, Speech Pathology/

Audiology, Health & Nutrition Sciences/Health Education, Byzantine & Modern Greek

Studies, Romance Languages, Small Business Entrepreneurship,

International Studies, Engineering Science, Computer Science/

Information Science, Liberal Arts & Sciences/Liberal Studies, Music

Your Major

Choose from our 475 majors, ranging from Anthropology to Accounting, Biochemistry to Fine Art, Political Science to Urban Planning. Or, customize your own, selecting classes from the seven campuses and the CUNY Graduate Center. Our unparalleled advising support helps you personalize your curriculum and take full advantage of CUNY’s remarkable faculty.

The City Seminars

In the #rst two years, all Macaulay students take four core courses in a seminar setting—the City Seminars. These feature primary research and hands-on experiences that deepen your understanding of the people and institutions of New York.

Arts in New York City: Experience outstanding theatrical and musical performances, view visual and interactive art, and use your Cultural Passport to continue exploring our city’s cultural highlights.

The Peopling of New York City: Investigate archives, conduct interviews, and walk neighborhoods, presenting research on the evolution and sparkling diversity of the city.

Science and Technology in New York City: Analyze issues in science that have an impact on contemporary New York and conduct research in areas such as environmental science and public health.

Shaping the Future of New York City: Study the social, economic, and political forces and historical events that have shaped the city, integrating the past with the future.

It’s tough to get in. And students must maintain a 3.5 GPA. But you’ll #nd that it’s a wonderfully rich learning environment in and out of the classroom, brimming with challenge and intellectual excitement. Triple major, anyone? I created my own Environmental Sciences major, combining courses

across CUNY, and used my study grant to do research in the Galapagos and in a Tropical Rainforest Management course in Australia. daniel gurdak ’07,

lehman college

you will be challenged like never beforeacademics

The Faculty

Macaulay students are taught by experienced, quali#ed faculty throughout the CUNY system. Leading sociologists authoring important studies of immigration. Environmentalists studying urban waterways. English professors investigating Puerto Rican stereotypes on Broadway.

Along with teaching, these instructors bring a dedication to mentoring, and many are leading practitioners in their #elds, coming from prestigious institutions ranging from NASA to the Environmental Protection Agency to the Museum of Modern Art.

Your AdvisorsMacaulay’s campus advisors are your guides and partners to explore options at every stage of your college career. Working as a team, the advisors enhance your connectedness, providing access to

Macaulay’s first-day registration privileges have allowed me to take every course I wanted, with the professors and times I wanted, even as a freshman.elizabeth kelman ’13, city college

8Scholarships and Fellowships

Our advisors proactively inform students of important scholarship opportunities, encourage them to apply, and go all out to help them to prepare. As a result, in our ten short years, we have an impressive number of students who have been awarded some of the most competitive and prestigious scholarships in the world, including the Rhodes, the Goldwater, the Truman, and the Fulbright.

Where Macaulay sets itself apart from other colleges is its ability to ensure that your child receives the utmost in guidance, attention and access to resources, enabling him or her to stand out, instead of being merely another student at a prestigious institution. andrew kelman, parent of elizabeth kelman

Hertog Scholars Program Hertog Scholars Program Hertog Scholars Program Hertog Scholars Program Hertog Scholars Program

Apply for this special two-year humanities Apply for this special two-year humanities Apply for this special two-year humanities Apply for this special two-year humanities Apply for this special two-year humanities Apply for this special two-year humanities Apply for this special two-year humanities Apply for this special two-year humanities Apply for this special two-year humanities Apply for this special two-year humanities Apply for this special two-year humanities Apply for this special two-year humanities Apply for this special two-year humanities Apply for this special two-year humanities program dedicated to developing the full program dedicated to developing the full program dedicated to developing the full program dedicated to developing the full program dedicated to developing the full program dedicated to developing the full program dedicated to developing the full program dedicated to developing the full program dedicated to developing the full program dedicated to developing the full program dedicated to developing the full program dedicated to developing the full program dedicated to developing the full program dedicated to developing the full

intellectual and academic potential of a small, intellectual and academic potential of a small, intellectual and academic potential of a small, intellectual and academic potential of a small, intellectual and academic potential of a small, intellectual and academic potential of a small, intellectual and academic potential of a small, intellectual and academic potential of a small, intellectual and academic potential of a small, intellectual and academic potential of a small, intellectual and academic potential of a small, intellectual and academic potential of a small, intellectual and academic potential of a small, intellectual and academic potential of a small, intellectual and academic potential of a small, intellectual and academic potential of a small, intellectual and academic potential of a small, intellectual and academic potential of a small, intellectual and academic potential of a small, committed cohort of students. Hertog Scholars committed cohort of students. Hertog Scholars committed cohort of students. Hertog Scholars committed cohort of students. Hertog Scholars committed cohort of students. Hertog Scholars committed cohort of students. Hertog Scholars committed cohort of students. Hertog Scholars committed cohort of students. Hertog Scholars committed cohort of students. Hertog Scholars committed cohort of students. Hertog Scholars committed cohort of students. Hertog Scholars committed cohort of students. Hertog Scholars committed cohort of students. Hertog Scholars committed cohort of students. Hertog Scholars committed cohort of students. Hertog Scholars committed cohort of students. Hertog Scholars committed cohort of students. Hertog Scholars committed cohort of students. Hertog Scholars committed cohort of students. Hertog Scholars meet weekly for multidisciplinary seminars, meet weekly for multidisciplinary seminars, meet weekly for multidisciplinary seminars, meet weekly for multidisciplinary seminars, meet weekly for multidisciplinary seminars, meet weekly for multidisciplinary seminars, meet weekly for multidisciplinary seminars, meet weekly for multidisciplinary seminars, meet weekly for multidisciplinary seminars, meet weekly for multidisciplinary seminars, meet weekly for multidisciplinary seminars, meet weekly for multidisciplinary seminars, meet weekly for multidisciplinary seminars, meet weekly for multidisciplinary seminars, meet weekly for multidisciplinary seminars, meet weekly for multidisciplinary seminars, meet weekly for multidisciplinary seminars, meet weekly for multidisciplinary seminars, meet weekly for multidisciplinary seminars, meet weekly for multidisciplinary seminars, meet weekly for multidisciplinary seminars, exploring the essentials of a just social order, the exploring the essentials of a just social order, the exploring the essentials of a just social order, the exploring the essentials of a just social order, the exploring the essentials of a just social order, the exploring the essentials of a just social order, the exploring the essentials of a just social order, the exploring the essentials of a just social order, the exploring the essentials of a just social order, the exploring the essentials of a just social order, the exploring the essentials of a just social order, the exploring the essentials of a just social order, the exploring the essentials of a just social order, the exploring the essentials of a just social order, the exploring the essentials of a just social order, the exploring the essentials of a just social order, the exploring the essentials of a just social order, the exploring the essentials of a just social order, the exploring the essentials of a just social order, the exploring the essentials of a just social order, the exploring the essentials of a just social order, the exploring the essentials of a just social order, the exploring the essentials of a just social order, the exploring the essentials of a just social order, the

underpinnings of economic systems, and other underpinnings of economic systems, and other underpinnings of economic systems, and other underpinnings of economic systems, and other underpinnings of economic systems, and other underpinnings of economic systems, and other underpinnings of economic systems, and other underpinnings of economic systems, and other underpinnings of economic systems, and other underpinnings of economic systems, and other underpinnings of economic systems, and other underpinnings of economic systems, and other underpinnings of economic systems, and other underpinnings of economic systems, and other underpinnings of economic systems, and other underpinnings of economic systems, and other underpinnings of economic systems, and other underpinnings of economic systems, and other underpinnings of economic systems, and other underpinnings of economic systems, and other underpinnings of economic systems, and other underpinnings of economic systems, and other underpinnings of economic systems, and other underpinnings of economic systems, and other underpinnings of economic systems, and other underpinnings of economic systems, and other underpinnings of economic systems, and other fundamentals that shape our cultural past fundamentals that shape our cultural past fundamentals that shape our cultural past fundamentals that shape our cultural past fundamentals that shape our cultural past fundamentals that shape our cultural past fundamentals that shape our cultural past fundamentals that shape our cultural past fundamentals that shape our cultural past fundamentals that shape our cultural past fundamentals that shape our cultural past fundamentals that shape our cultural past fundamentals that shape our cultural past fundamentals that shape our cultural past fundamentals that shape our cultural past fundamentals that shape our cultural past fundamentals that shape our cultural past fundamentals that shape our cultural past fundamentals that shape our cultural past fundamentals that shape our cultural past fundamentals that shape our cultural past fundamentals that shape our cultural past fundamentals that shape our cultural past

and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an additional $2,000 stipend annually and additional $2,000 stipend annually and additional $2,000 stipend annually and additional $2,000 stipend annually and additional $2,000 stipend annually and additional $2,000 stipend annually and additional $2,000 stipend annually and additional $2,000 stipend annually and additional $2,000 stipend annually and additional $2,000 stipend annually and additional $2,000 stipend annually and additional $2,000 stipend annually and additional $2,000 stipend annually and additional $2,000 stipend annually and additional $2,000 stipend annually and additional $2,000 stipend annually and additional $2,000 stipend annually and additional $2,000 stipend annually and additional $2,000 stipend annually and additional $2,000 stipend annually and additional $2,000 stipend annually and additional $2,000 stipend annually and additional $2,000 stipend annually and additional $2,000 stipend annually and additional $2,000 stipend annually and

additional men additional men additional men additional men additional men additional men additional men additional men additional men additional men additional men additional men additional men additional mentoring.toring.toring.toring.toring.toring.

55858 +5+5prestigious scholarships over 85 won by Macaulay students in the past 10 years

local leaders in your #eld, as well as a network of fellow students and alumni. These connections can help pave the way toward success on your graduate or professional path. In addition to your campus advisor, you’ll have specialized advisors at Macaulay and faculty mentors, a team that is dedicated to helping you chart your course, maximize opportunities, and prepare for success after graduation.

Research OpportunitiesA cornerstone of the Macaulay experience is research. Our Research Assistantship Program matches faculty members pursuing original research with curious and dedicated Macaulay students who are eager to learn more about a given intellectual #eld of inquiry. These pairings of scholars and students work together to create new knowledge in a discipline, a!ording students an opportunity to make valuable contributions to the work of their faculty mentors and learn a lot about their interests and themselves in the process.

Macaulay has a network of over 1,600 young, dynamic, high-achieving alumni around the world attending top graduate and professional schools, advancing new research, starting new companies, and making their mark in a broad spectrum of professions in business, the arts, the sciences, and public service. A close-knit cadre, they have shared a unique and positive educational experience.

Macaulay is proud to support its alumni and helps them stay connected. Macaulay graduates serve as valuable resources to one another long after they graduate.

The Student /Alumni Mentorship Program

Our alumni actively foster their relationships with our current students through our Student/Alumni Mentorship Program. The program matches alumni with current Macaulay students for encouragement, advice on balancing education, career and extracurricular activities, perspectives on long-term career planning and/or graduate school education, job shadowing, interview practice, visits to graduate schools or companies, and possible internship or research experience opportunities.

alumni

A Macaulay grad is always willing to help a fellow Macaulay grad.miriam samstein ’07,

brooklyn college

Macaulay offered me the opportunity and freedom to follow my passions. The full-tuition scholarship allowed me to experiment with classes I might not otherwise have taken and discover new loves. rori picker neiss ’07,

hunter college

discover new loves.

your network around the world

Blue as the dominant color, yellow used as the accent color

Purple as the dominant color

Green as the dominant color

Red and green used as accent colors

Burgundy intro copy and subheads

Purple intro copy and subhead

Blue quote

Macaulay is the honors college of The City University of New York, and we’re increasingly recognized as one of the best honors colleges in the country.

We seek the brightest and the most academically gifted and promising students from New York and around the world. Then we give them an unparalleled opportunity to realize that promise and expand their potential beyond what they ever imagined.

Macaulay students are intelligent. Creative. Intellectually curious. And very, very motivated. They are high achievers across a wide spectrum of subjects. From bioscience to opera, from medicine to #lm, from the humanities to quantum physics.

Macaulay Honors College is at the center of a cross-campus community that includes Baruch College, Brooklyn College, City College, Hunter College, Lehman College, Queens College, and College of Staten Island.

As a Macaulay student you will be eligible to take courses and tap resources throughout the entire CUNY system, including the CUNY Graduate Center. When you graduate, you will receive a dual degree that re$ects your achievement as a graduate of Macaulay Honors College and your home campus.

A Wonderful BalanceAs the honors college of The City University of New York, we have the close-knit, collaborative community of a

small undergraduate college, combined with the vast intellectual resources of a world-class research university. The Macaulay education combines rigorous academics with signi#cant opportunities for undergraduate research, global study, meaningful internships, and civic engagement. Experienced advisors dedicated to your success help you customize your education to your own goals and ambitions, so you can prepare to make your own di!erence in the world.

We do all this in New York City, arguably the most exciting place on earth.

it can happen welcome to Macaulay

The most compelling aspect of Macaulay is that it allows each student to create his/her own unique college experience.maisha lopa ’13, hunter college


Almost all the colors in the Macaulay palette can look good together when treated thoughtfully. It is all about proportion, balance, focus and harmony, Here are a few things to bear in mind.

in a multi page document.

any photos that are on a page or spread.

copy of the project. Don’t let the color overwhelm the copy.

colored type on a light background. For example PMS 390C green on a white background. However using white type on the PMS green background can work #ne.

“American Flag” association. Unless this association is appropriate to your message it’s best to avoid this combination.

This page and the next show several examples of how di!erent Macaulay colors can work together successfully.

colorswhat looks good together

The Goldsmith Scholars Program grew out of the work of Virginia Slaughter, a philanthropist and leader in public higher education, and a longstanding champion of honors education.

It was her bold vision that conceived of the Goldsmith Scholars Program and brought it to life. She challenged the idea that prestigious scholarships were the exclusive domain of elite private colleges and universities and created the Program to teach Macaulay students how to pursue and successfully attain these awards.

A generous supporter of Macaulay and a wise and inspiring advisor to the Goldsmith Scholars, she continually works behind the scenes to improve this already wonderful program even more.

virginia slaughter

A few of the leading institutions where our graduates pursue advanced degrees

Graduate SchoolsBank Street College of Education

Columbia University

CUNY Graduate Center

CUNY School of Journalism

Howard University

Johns Hopkins University

MIT

Oxford University

New York University

St John’s University

SUNY at Bu!alo

University of California, Berkeley

University of Notre Dame

Wharton School of Business

Yale University

Medical SchoolsAlbert Einstein College of Medicine

Harvard Medical School

Je!erson Medical College

Johns Hopkins University School of Medicine


New York University School of Medicine

SUNY Downstate College of Medicine

University of Rochester School of Medicine and Dentistry


Yale School of Medicine

Law SchoolsBoston College Law School

Brooklyn Law School

Cornell Law School

Duke Law School

Fordham Law School

The George Washington University Law School

Georgetown Law

Harvard Law School

NYU Law

Stanford Law School

Yale Law School

The Goldsmith Scholars Program

The Goldsmith Scholars Program was created at Macaulay in 2002 and is supported by the Horace W. Goldsmith Foundation.

The Program identi#es and supports exceptional Macaulay students who have a focused sense of their academic trajectory and an innovative approach to their discipline. Goldsmith Scholars combine stellar academics with moral leadership. Among their ranks are scientists, academics, artists, State Department analysts, and social activists. They were chosen for the program because of the passion, creativity, and initiative, as well as the faith that their professors and academic advisors placed in them.

They hold in common a commitment to the public good and a dedication to

improving the state of the world. They are often the sons and daughters of im-migrants, who value the program for its one-on-one mentoring and targeted en-richments.

Goldsmith Scholars participate in a program of personalized advising and mentoring—as well as program retreats and the opportunity and resources to develop projects together as a cohort. The program o!ers particular attention to students who might be unaware of the full spectrum of opportunities available because of economic or cultural background.

The Goldsmith Scholars Program has been instrumental in helping Macaulay students become National Science Foundation Graduate Fellows, as well as Fulbright, Truman, Marshall, Goldwater, Mitchell, and Rhodes Scholars.

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We’ve come a long way in our #rst decade. And for this progress, we owe a heartfelt thanks to all who have found common cause in the Macaulay mission and make this unique venture possible.

From the original visionaries who had the imagination to see the promise of a new idea, to the steadfast support of the charitable institutions and private individuals who keep us going, to the

parents and alumni who generously give back to the school that has given them so much, thank you.

Without you, Macaulay Honors College would not be where it is today. The investment you have made in our students is truly an investment in the future of New York and the world.

for imagining and for helping us make it happen

Red big headline

Green heading on purple

Green and orange work well with purple

Green and purple opposite a page with red

Gray (60% 425C) small headline

Purple intro and subheads

35% black quote

nknkn

The Opportunities Fund provides a $7,500 study grant available to every student to use to extend and deepen his or her educational experience while at Macaulay. Students may access their Opportunities Fund by writing grant proposals for speci#c requests beginning spring semester freshmen

year. Macaulay sta! carefully review each proposal to assure that the request meets the guidelines for appropriate use.

How The Fund is UsedTo date, most students have used their Opportunities Fund for study abroad and its associated expenses. Other uses include stipends for valuable but unpaid internships, research project expenses, service program and project expenses, conference registrations, expenses associated with applying to graduate and professional

school, professional development, honors project expenses, and expenses associated with internships or #eldwork.

Expanding Potential

The Opportunities Fund makes possible many important learning experiences that would otherwise not be available to our students.

All of these experiences shape our students’ future, broaden their horizons, deepen their intellect, open their minds, and set them on their path to become the leaders of tomorrow.

The Opportunities Fund is a vital component of the Macaulay education and the great enabling force behind our experiential learning programs of study abroad, internships, research, and service. It is entirely funded by private donations from individuals, foundations and corporations.

the opportunities fundimagine the possibilities

professional development

conferences

graduate test preparation

grad school applications

fieldwork

service learning

study abroad

internships

research projects

$7,500opportunities fund for each

student

a world of possibilities

We want our students to explore, dig deep, and follow where their dreams lead. The Opportunities Fund helps make this possible.

Supported by private donors who believe in the mission of Macaulay, every dollar invested in the Opportunities Fund creates possibilities that shape and in$uence the lives of our students.

The Opportunities Fund made it possible for me to study the historical development of the Silk Road and how to start a business in China. I also volunteered in Costa Rica and learned about its non-profit structure.maruf ali ’10, city college

Green type on purple background


The Faculty

Macaulay students are taught by experienced, quali#ed faculty throughout the CUNY system. Leading sociologists authoring important studies of immigration. Environmentalists studying urban waterways. English professors investigating Puerto Rican stereotypes on Broadway.

Along with teaching, these instructors bring a dedication to mentoring, and many are leading practitioners in their #elds, coming from prestigious institutions ranging from NASA to the Environmental Protection Agency to the Museum of Modern Art.

Your AdvisorsMacaulay’s campus advisors are your guides and partners to explore options at every stage of your college career. Working as a team, the advisors enhance your connectedness, providing access to

Macaulay’s first-day registration privileges have allowed me to take every course I wanted, with the professors and times I wanted, even as a freshman.elizabeth kelman ’13, city college

8888888Scholarships and Fellowships

Our advisors proactively inform students of important scholarship opportunities, encourage them to apply, and go all out to help them to prepare. As a result, in our ten short years, we have an impressive number of students who have been awarded some of the most competitive and prestigious scholarships in the world, including the Rhodes, the Goldwater, the Truman, and the Fulbright.

Where Macaulay sets itself apart from other colleges is its ability to ensure that your child receives the utmost in guidance, attention and access to resources, enabling him or her to stand out, instead of being merely another student at a prestigious institution. andrew kelman, parent of elizabeth kelman

Hertog Scholars Program Hertog Scholars Program Hertog Scholars Program Hertog Scholars Program Hertog Scholars Program Hertog Scholars Program

Apply for this special two-year humanities Apply for this special two-year humanities Apply for this special two-year humanities Apply for this special two-year humanities Apply for this special two-year humanities Apply for this special two-year humanities Apply for this special two-year humanities Apply for this special two-year humanities Apply for this special two-year humanities Apply for this special two-year humanities Apply for this special two-year humanities Apply for this special two-year humanities Apply for this special two-year humanities Apply for this special two-year humanities program dedicated to developing the full program dedicated to developing the full program dedicated to developing the full program dedicated to developing the full program dedicated to developing the full program dedicated to developing the full program dedicated to developing the full program dedicated to developing the full program dedicated to developing the full program dedicated to developing the full program dedicated to developing the full program dedicated to developing the full program dedicated to developing the full program dedicated to developing the full

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and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an and future. Hertog Scholars receive an additional $2,000 sti additional $2,000 sti additional $2,000 sti additional $2,000 sti additional $2,000 sti additional $2,000 sti additional $2,000 sti additional $2,000 sti additional $2,000 sti additional $2,000 sti additional $2,000 sti additional $2,000 sti additional $2,000 stipend annually and pend annually and pend annually and pend annually and pend annually and pend annually and pend annually and pend annually and pend annually and pend annually and pend annually and pend annually and

additional men additional men additional men additional men additional men additional men additional men additional men additional men additional men additional mentoring.toring.toring.toring.toring.toring.toring.

prestigious scholarships over 85 won by Macaulay students in the past 10 years

local leaders in your #eld, as well as a network of fellow students and alumni. These connections can help pave the way toward success on your graduate or professional path. In addition to your campus advisor, you’ll have specialized advisors at Macaulay and faculty mentors, a team that is dedicated to helping you chart your course, maximize opportunities, and prepare for success after graduation.

Research OpportunitiesA cornerstone of the Macaulay experience is research. Our Research Assistantship Program matches faculty members pursuing original research with curious and dedicated Macaulay students who are eager to learn more about a given intellectual #eld of inquiry. These pairings of scholars and students work together to create new knowledge in a discipline, a!ording students an opportunity to make valuable contributions to the work of their faculty mentors and learn a lot about their interests and themselves in the process.

colorswhat looks good together

thank you for everythingyou do to help us build macaulay

move us forward

click to

give

click to make your gifta uuMMaMa aaauauccacaaca lulualayyayaaya

thank youfor moving us forward

We have always been a public/private partnership. However, we must increase private support to fully fund College priorities and the many initiatives that make Macaulay a national leader in honors education.

Help us build the best honors college in the nation. Help us build Macaulay.dominant color

background with accent colors from our palette

Opportunity Everywhere You Look

Interning at the United Nations, Lincoln Center or Goldman Sachs. Backstage passes to the Metropolitan Opera or the New York City Ballet. Exclusive seminars with civic and business leaders from across the city. At Macaulay you’ll mine the urban riches of New York and make this great city your own.

The City Seminars

You’ll slice up the Big Apple and examine it from every angle in our unique City Seminars. You’ll explore New York’s #ve big, beautiful boroughs, both inside and outside the classroom.

The Cultural Passport

Whatever your #eld of study, at Macaulay we believe that a broad knowledge and understanding of culture is essential to your education. From the classic to the avant-garde, you’ll use your cultural passport again and again to experience

New York

all the great museums, landmarks and performing arts of this cultural capital of the world.

Living and Learning in New York: There’s Nothing Like It

New York City provides a density and diversity of experience like nowhere else. In a given week, you can be anywhere from touring the Tenement Museum in the Lower East Side to grabbing authentic Colombian food in Jackson Heights. From Wall Street to El Barrio, New York is a personalized adventure, o!ering you something new and wonderful around every corner. It will be a de#ning part of both your college career and the rest of your life.

Everything is here. Fashion is here. Politics is here. Business is here. Culture is here. It’s all here…and Macaulay is connected to it all. kat mateo ’11, lehman college

making the most of a great thing

White type on PMS 390C green background works #ne, but avoid using the green type on white

Quotes can be in white or a color from the palette (or 35% black on white). Make sure it has enough contrast and is legible.

full tuition

state -of-the -artlap top

$7,500opportunities fund

culturalpassport

priceless

88Goldwater, the Truman, and the Fulbright.8888prestigious 88scholarships 88over 85 won by Macaulay students 88in the past 10 years8Macaulay lifted any financial burden off my shoulders, and this allowed me to work in as many companies as I did, to meet as many people as I did, to partake in as many events as I did, and to travel to the places that I did. For that, I am truly grateful. They say money can’t buy happiness, but not having money or worrying about it can really dampen a few things. mila matveeva ’10, hunter college

The Merit Scholarship

The Macaulay education is tuition-free. We want you to pursue your academic goals without #nancial burdens.

The Opportunities Fund

Every student can extend or deepen the educational experience at Macaulay by submitting proposals to take advantage of this $7,500 study grant. Examples of how the Opportunities Fund has been used include study abroad expenses, stipends for unpaid internships, research project expenses, conference registration, and expenses associated with applying to graduate school. You work with your advisor to decide what to propose based on your own interests and goals.

The Cultural Passport

We want our students to take total advantage of New York’s cultural riches. The Cultural Passport gives you free or discounted access to over 100 of New York’s most famous museums and performance venues.

The Laptop

We think it’s important for our students to harness modern technology for learning, so we give you a new laptop and conduct workshops and special programs to explore digital paths to scholarship and research.

If this all sounds good to you, keep reading and see if you can imagine yourself at Macaulay.

a priceless opportunityI was attracted to Macaulay because they make the investment in you, not the other way around. They were offering so much opportunity and the ability to explore the world’s greatest city.matt signorile ’10,



A very useful and attractive color treatment can be found in our Quick Facts document and in the Decennial Report.

and gray (60% PMS 425C).

purple.

colorsa simple go-to combination

Curriculum

We will continue to build an innovative honors curriculum. In addition to our core City Seminars we will add an interdisciplinary capstone seminar and two specialized interdisciplinary programs; one in the Humanities, The Hertog Scholars Program that debuted in 2012, and a complementary one in the STEM disciplines.

Advising

Specialized advising is a strong component of the Macaulay experience and we plan to add even more, including specialized advisement for students who are pursuing pre-professional

majors and an advisor solely dedicated to STEM and health-related professions.

Seminar Faculty

We will be taking a greater role in the selection of CUNY faculty to teach our City Seminars and other special courses. We will o!er faculty grants for course development to deliver a broader range of honors curricula to our students.

Special Programming

We will continue to o!er stimulating intellectual, cultural, and social events at the Macaulay building and in addition will bring special Macaulay programming to our participating campuses.

A Residential Learning Community

To build community between and among Macaulay students at all campuses and support Macaulay

identity, we plan to add a living/learning community for our students.

Administrative Improvements

We are adding a Macaulay registrar to facilitate our students’ navigation throughout the vast CUNY system and plan to add additional resources to ensure our ability to recruit the best students for Macaulay.

Imagine the Next Ten Years

The students of our #rst decade will be in positions of in$uence here in New York and across the nation. They will be in leadership roles and on boards of directors. They will be advancing great research and discovering cures. They will be producing cultural works and dreaming up new ideas. Globally and locally they will be conceiving solutions to our most pressing social problems.

We’ll build on the strong foundation already established. We’ll o!er our students even more opportunity. In 2013, we’ll add John Jay College of Criminal Justice as our eighth campus. Here are a few of the other strategic initiatives underway.

imagine the next 10 yearswhere we go from here

Public 82.2%

Coming from a low-income and minority background, I believed I would live in a world much more limiting than the one I live in today. My continually inspiring Macaulay experience encouraged me to reach higher and dream bigger.kat mateo ’11, lehman college

how you can be a part


Help us give yet more of these wonderfully talented students the spectacular educational experience that we o!er. Help us build the best honors college in the nation. Help us build Macaulay.

Alumni Programs & Outreach 11%

Operations 3%

Opportunities Fund 80%

Private 17.8%

Public 82.2%

Student & Program Support 17%

Funding Sources

Impact of Philanthropy

The College o!ers exceptional students the transformative opportunities to develop their potential beyond what they ever imagined. As Macaulay enters its second decade, it is recognized as one of the nation’s leading honors colleges and attracts some of today’s highest-achieving students.

The City University of New York is the nation’s leading urban public university, serving 540,000 students – more than 271,000 degree-credit students and nearly 270,000 in adult, continuing and

professional education – at 24 institutions in New York City.

Cross-campus Community

Macaulay students enroll in one of eight CUNY senior colleges (Baruch, Brooklyn, City, Hunter, John Jay, Lehman, Queens, or Staten Island). Each student takes special interdisciplinary seminars – foundational courses designed to build critical thinking skills in the arts, humanities, sciences, and public policy.

Macaulay Students Receive

pursue global learning and service

to museums, and theater around New York City.

support

from faculty and dedicated honors advisors

Founded in 2001 by CUNY Chancellor Matthew Goldstein, Macaulay is the honors college of The City University of New York.

quick factsmacaulay honors college

2005 2016

Total Enrollment: 1,730

Applicants

Enrolled

Admission to Macaulay Honors College is highly selective

2005 2016

HS Average 92.2 93.9SAT Total 1266 1410

Macaulay Enrollment

Scores of Admitted Students

Macaulay Students

58% women 42% men

66% NYC residents

48% NYC public school graduates

63% immigrants or children of immigrants

58% speak at least 2 languages. Our students speak 40 languages in all

5,543

493

1,398

208

two line headlineTwo line staggered headline in red and gray (60% PMS 425C)

intro and subheadsBoth in purple

supporting graphicsAdditional colors from the palette are used in the supporting graphics


Photography is a very important part of the Macaulay look. Most often the photos are collaged in some way, although there are instances where only a single photo is used. A lot of careful thought goes into creating a pleasing, harmonious, yet dynamic collage although the result is seemingly casual.

The transparent overlapA key part of the look is the transparent overlap of selected photos. The overlap can be created in Indesign in two ways as described to the right.

Bleeding o! the edge of the page! the edge of the page!The photos bleed o! the edge of the page on at least one side, but usually two or three.

Not rectangularThe collages usually are not perfect rectangles, but a photo or two juts out of the edge. Don’t overdo this or your collage will look too jumbled.

Examples of all of the above are shown to the right.

photographyhow we use it

variety of photos

usually have a big dominant one as focus

where applicable

overlapping and transparent e!ectSome photos (not all photos) in the collage should be overlapped and the overlapping area needs to have a transparent e!ect which, depending on the photos, can be achieved with one of the following e!ects in InDesign:

100% if necessary, here is using 100%)

(usually around 30-70%, here is 70%)

bleeds o! the pageAt least one side (usually two or three sides) of the collage bleeds o! the page

random lookNo rigid grid for the photos and no need to have a perfect rectangle shape for the whole collage, nor does the college need to occupy the entire page

background colorTry to select a background color from our palette that complements the photos

Macaulay is the honors college of The City University of New York, and we’re increasingly recognized as one of the best honors colleges in the country.

We seek the brightest and the most academically gifted and promising students from New York and around the world. Then we give them an unparalleled opportunity to realize that promise and expand their potential beyond what they ever imagined.

Macaulay students are intelligent. Creative. Intellectually curious. And very, very motivated. They are high achievers across a wide spectrum of subjects. From bioscience to opera, from medicine to #lm, from the humanities to quantum physics.

Macaulay Honors College is at the center of a cross-campus community that includes Baruch College, Brooklyn College, City College, Hunter College, Lehman College, Queens College, and College of Staten Island.

As a Macaulay student you will be eligible to take courses and tap resources throughout the entire CUNY system, including the CUNY Graduate Center. When you graduate, you will receive a dual degree that re$ects your achievement as a graduate of Macaulay Honors College and your home campus.

A Wonderful BalanceAs the honors college of The City University of New York, we have the close-knit, collaborative community of a

small undergraduate college, combined with the vast intellectual resources of a world-class research university. The Macaulay education combines rigorous academics with signi#cant opportunities for undergraduate research, global study, meaningful internships, and civic engagement. Experienced advisors dedicated to your success help you customize your education to your own goals and ambitions, so you can prepare to make your own di!erence in the world.

We do all this in New York City, arguably the most exciting place on earth.

it can happen welcome to Macaulay

The most compelling aspect of Macaulay is that it allows each student to create his/her own unique college experience.maisha lopa ’13, hunter college


Illustrations, infographics, diagrams, charts, and graphic treatments are all used in the Macaulay look to add interest and variety or to communicate additional information in a visual way. A few rules of thumb apply.

ColorAlways choose colors from the Macaulay palette. Gradients, screens and transparencies derived from the palette colors may also be used. Elements may also reverse out in white.

StyleThe Macaulay look uses a simple, sophisticated, hard edge but graceful style.

ProportionIt’s important that your illustration or other visual element has the proper role on the page and does not compete with or overwhelm the message. Size and contrast are a couple of factors that come into play here.

Examples are shown to the right.

illustrationsand other visual elements

styleUse simple hard edge graphics

transparencyElements can be overlapped and use transparency to create interest

colorChoose colors from the Macaulay palette

gradientGradients can be added to create depth and interest

full tuition

state -of-the -artlap top

$7,500opportunities fund

culturalpassport

priceless

I was attracted to Macaulay because they make the investment in you, not the other way around. They were offering so much opportunity and the ability to explore the world’s greatest city.matt signorile ’10,


city seminars

arts in nyc

shaping the future of nyc

peopling of nyc

science and technology in nyc

I created my own Environmental Sciences major, combining courses across CUNY, and used my study grant to do research in the Galapagos and in a Tropical Rainforest Management course in Australia. daniel gurdak ’07,

lehman college

brooklyn college

queens college


hunter college

john jay college

city college

lehman college

baruch college

They are Baruch College, Brooklyn College, City College, Hunter College, Lehman College, Queens College, and College of Staten Island. Each one has its own long and wonderful history.

As a Macaulay student, you will select a home campus from among these, but you will be eligible to enroll in courses and take advantage of resources throughout the entire CUNY system, including the CUNY Graduate Center. When you graduate, you will receive a dual degree that re$ects your achievement as a graduate of Macaulay Honors College and your home campus.

You’ll #nd here an overview of each of the campuses. You’ll #nd more detail by visiting their websites. When you apply, you can choose up to six campuses; choose those whose courses and extracurricular activities most closely re$ect your interests. You will receive a single decision letter from Macaulay.

Macaulay Honors College is at the center of a cross-campus community that includes seven of the senior CUNY campuses.select a campus

from among seven senior CUNY colleges


The Goldsmith Scholars Program grew out of the work of Virginia Slaughter, a philanthropist and leader in public higher education, and a longstanding champion of honors education.

It was her bold vision that conceived of the Goldsmith Scholars Program and brought it to life. She challenged the idea that prestigious scholarships were the exclusive domain of elite private colleges and universities and created the Program to teach Macaulay students how to pursue and successfully attain these awards.

A generous supporter of Macaulay and a wise and inspiring advisor to the Goldsmith Scholars, she continually works behind the scenes to improve this already wonderful program even more.

virginia slaughter

A few of the leading institutions where our graduates pursue advanced degrees

Graduate SchoolsBank Street College of Education

Columbia University

CUNY Graduate Center

CUNY School of Journalism

Howard University

Johns Hopkins University

MIT

Oxford University

New York University

St John’s University

SUNY at Bu!alo

University of California, Berkeley

University of Notre Dame

Wharton School of Business

Yale University

Medical SchoolsAlbert Einstein College of Medicine

Harvard Medical School

Je!erson Medical College

Johns Hopkins University School of Medicine


New York University School of Medicine

SUNY Downstate College of Medicine

University of Rochester School of Medicine and Dentistry


Yale School of Medicine

Law SchoolsBoston College Law School

Brooklyn Law School

Cornell Law School

Duke Law School

Fordham Law School

The George Washington University Law School

Georgetown Law

Harvard Law School

NYU Law

Stanford Law School

Yale Law School

The Goldsmith Scholars Program

The Goldsmith Scholars Program was created at Macaulay in 2002 and is supported by the Horace W. Goldsmith Foundation.

The Program identi#es and supports exceptional Macaulay students who have a focused sense of their academic trajectory and an innovative approach to their discipline. Goldsmith Scholars combine stellar academics with moral leadership. Among their ranks are scientists, academics, artists, State Department analysts, and social activists. They were chosen for the program because of the passion, creativity, and initiative, as well as the faith that their professors and academic advisors placed in them.

They hold in common a commitment to the public good and a dedication to

improving the state of the world. They are often the sons and daughters of immigrants, who value the program for its one-on-one mentoring and targeted enrichments.

Goldsmith Scholars participate in a program of personalized advising and mentoring—as well as program retreats and the opportunity and resources to develop projects together as a cohort. The program o!ers particular attention to students who might be unaware of the full spectrum of opportunities available because of economic or cultural background.

The Goldsmith Scholars Program has been instrumental in helping Macaulay students become National Science Foundation Graduate Fellows, as well as Fulbright, Truman, Marshall, Goldwater, Mitchell, and Rhodes Scholars.

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We’ve come a long way in our #rst decade. And for this progress, we owe a heartfelt thanks to all who have found common cause in the Macaulay mission and make this unique venture possible.

From the original visionaries who had the imagination to see the promise of a new idea, to the steadfast support of the charitable institutions and private individuals who keep us going, to the

parents and alumni who generously give back to the school that has given them so much, thank you.

Without you, Macaulay Honors College would not be where it is today. The investment you have made in our students is truly an investment in the future of New York and the world.

for imagining and for helping us make it happen

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overlappingOverlap part of the letters and don’t put the letters on a straight baseline

transparent e!ectThe type use a screen of black set to overprint /multiply

Type on red: 8% black

Type on green: 15% black

imagine attending one of the top

colleges in the nation…

MACAULAY ~ T HE HO NO RS COLLE GE o f TH E C I T Y UNI VE RSI T Y o f NE W YORK

click to make your gifta uuMMaMa aaauauccacaaca llulualayyayaaya

thank youfor moving us forward


Help us build the best honors college in the nation. Help us build Macaulay.

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$1,000,000+

the andrew w. mellon foundation

hertog foundation, inc.

william & linda macaulay

the roger & susan hertog charitable trust

may & samuel rudin family foundation, inc.

the herman muehlstein foundation

the horace w. goldsmith foundation

new york life foundation

the peter jay sharp foundation

the starr foundation

william r. kenan, jr. charitable trustMy gratitude for my own City University education forty years ago and Chancellor Goldstein’s masterful turnaround at CUNY originally inspired our gift in 2006.

There was also the issue of impact. A gift like ours means a lot more here than it does to the Ivy League colleges with their large endowments. The combination of what the Honors College was accomplishing and the fact that our gift would go a long way to helping them continue were additional factors that contributed to our decision.

william and linda macaulay

I think it’s necessary for people to give back to the degree that they can. The Honors College is a state institution, but the state doesn’t provide for everything. Philanthropy is essential to maintain its excellent programs and support its worthy mission.

Today, Linda and I are more convinced than ever that our gift to the Honors College was a wise investment in the future of our great city and in the remarkable individuals that will be its leaders.

illustrationsscreened overlapping type


restroomsone floor down

case. If Scotch is unavailable use Georgia.

headline as shown. The two work as a unit in a 2:1 ratio. The large part of the headline is in red and the small part of the headline is in gray.

the example to the right. The point where the stagger begins is $exible and determined by the copy itself.

one line will accommodate, go to a second line. Make it $ush left with the #rst gray line.

wayfindingtemporary signage


big typeScotch Roman Display 96ptall lower case in red (PMS 1788C)

letter size signage work as a unitBig red type and smaller gray type work as a unit

secondary typeScotch Roman Display 48ptall lower case leading 72ptin gray (60% PMS 425C)

alternate typeIf Scotch is not available, use Georgia

macaulay.cuny.edu35 West 67th Street New York NY 10023212.729.2900

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