maccarone why ux matters
TRANSCRIPT
WHY UX MATTERS
Dan Maccarone@Dan Maccarone @CharmingRobot #WhyUXMatters
WHY UX MATTERS
Hello, my name is Dan.I am the co-founder of Charming Robot.
Creating a product is creating an experience.
WHY UX MATTERS
That experience is the brand.
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The best experiences aren’t born in a vacuum.
WHY UX MATTERS
Focus your product and do one thing right.
WHY UX MATTERS
Think like a user not like a marketer.
WHY UX MATTERS
A feature set is not a strategy.
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The medium should dictate the experience.
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Think about your first-time users...
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...But design for your repeat visitors.
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Every decision adds complexity.
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Just because everyone else is doing it, doesn’t mean it’s a good idea.
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You can’t force people to do what you want.
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Most people don’t know what they want.
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Understand who to listen to and why.
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Bad design can succeed when a problem is solved.
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Launching is just the beginning.
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