MacCharger

Patrick Gormley, Justin Lebans, Jeff Taylor, Liam MacDonald

Agenda

Introduction- Liam Macro Environment & Target Market- Jeff Market strategy (Product, Place)- Patrick Market Strategy (Price, Promotion) Justin Conclusions- Liam

What is it?

A wireless MacBook laptop charging device

- The product is small, compact, convenient and portable - Works for all types of Apple’s MacBook laptop computers

- Comes with charging device for itself, which plugs into wall outlet

Why?

Our team introduced this product in order to provide value to customers - Our product is valuable because… - Smart, fast technology - Convenient, small and portable

- Easier to use then existing only alternative - Component to best selling laptop on the market

Macro Enviroment

Researched reactions to certain products and if the products were successful

Considered other apple products such as the iPod, iPhone and MacBook

Compatible, fast, convenient and reliable Plan on applying these features to a

computer charger Will be sold as a top of the line product

and will be highly priced Aimed towards “well-off” consumers

Target Market 1/2

- The Business population (Business men and women around the world)

- The university/college population (University age students around the world)

- The older teenager population (High school aged students, limited)

- The everyday person population (Don’t have to be a student or work in a business to own a MacBook laptop)

Target Market 2/2

Main focus - promoting and eventually selling our product to the university and business markets

- In order to have a profitable product Secondary Focus - High school aged teens and the average everyday person markets

- Will be simply added profit to the already successful product

Market Strategy

Apple Samsung Hewlett- Packard

IBM$0.00

$50.00 $100.00 $150.00 $200.00

Revenue(billions)

Revenue(billions)

Apple is the leading technology company in the world Market strategy is to be constantly coming out with life altering technology products Started in 2001 with the iPod mini, then again in 2007 changing the technology world with the very first touch screen phone the iPhone Apples also concerned with keeping the customers happy by creating customer loyalty

Product

Wireless MacBook Charger

Reduces the pain and frustration that comes with cords and wires

The MacCharger is made up of two components.

The first component is called the ‘wall plug’.

The second component is called the ‘laptop adapter

Ranges up to 50 feet

Place

Technology based retail stores Apple Store Apple.com/Apple.ca Free Shipping

Price

• Average cost to produce: $55.85• Sold to retailers at: $107.13• Suggested retail price: $149.98

• Value-Based approach• Market-Skimming Pricing• Captive-Product Pricing• Psychological Pricing

Promotion

Using the “pull method”. Primary Media advertisements: TV and

Banner ads. Televised sporting events. Objective: to inform and persuade the

target market. Message: explain why our product is the

best. Testimonial evidence.

Conclusion

Businessmen and students $149.98