macdonalds cultural business environment

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Case studyon


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Factors Influencing Business Decision


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Types of Environment


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INTRODUCTION TOBUSINESS ENVIRONMENT

DEFINITION & MEANING: The environment includes factors outside the

firm which can lead to opportunities for orthreats to the firm. Although there are manyfactors, most important of the factors aresocio-economic, technological, supplier,competitors, & government.

-------- Glueck & Jauch


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Socio-Cultural Environment

Social and Cultural environment refers to theinfluence exercised by certain social factorswhich are beyond the companys gate. Suchfactors include, among others, attitude of

people to work, attitude to wealth, family,marriage, religion, education, ethics and social

responsibility of business.


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McDonalds Introduction

McDonald's Mission

Were determined to continuously improve our social and environmental performance. We work hard, together with our suppliers and independent restaurantfranchisees, to strive toward a sustainable future for our company and thecommunities in which we operate.


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Culture in France

Jose Bove anti globalization movement Started advertising as Global company run by

local people and suppliers. French restaurants are more fashionably

designed and more comfortable that people canhave long meals as per French tradition.


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Culture in China

Children's Birthday are not traditionallycelebrated , McDonalds market encourage d birthday parties.


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Afghanistan, Pakistan and Indonesia US started Bombing Afghanistan McDonalds

were destroyed in cities of Afghanistan,Pakistan and Indonesia

Muslim Clerics ask to boycott US products.


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USA, Canada and Uk McDonald's food is said to be unhealthy. Tax imposed on unhealthy food but was not

imposed because of complain from poor people.


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Thank You

macdonalds cultural business environment

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