DO YOU REALLY NEED GOOGLE+WHY THIS NEW SOCIAL MEDIA PLATFORM MAY BE IMPORTANT FOR YOU AND YOUR BUSINESS.

MAComb-OU INCubator Lunch and Launch Series:

By: David Benjaminwww.DavideBenjamin.com

What is Google+ ???

What are circles?

Video chat with up to 10 people

Automatic upload to your profile

Organized content for viewing

Facebook vs. Google+

Facebook Google+

2006 Facebook opens up for the public to join

900M+ active users today

End of 2012: Expected 1B+ active users

2011 Google+ opens up for the public to join

60M+ active users today

End of 2012: Expected 400M+ active users*

*According to Paul Allen at elance

Easy to create channels…

…to share information with those targeted contacts

Create opt-in opportunities

Tagging & threaded engagement

Ford Motor on Google+

Anderson Cooper 360

Zagat

What the experts say…

“Google+ is a game-changing social network insofar as it will tie together several disparate Google products that all serve businesses such that your efforts to learn the platform now will deliver strong rewards later.” ~ Chris Brogan

www.chrisbrogan.com/gplusbook/

Google Search

#1 Search engine in the world 70% of people start their search on

Google Google ranks your Google+ posts,

thus dramatically effecting your ability to be found by those searching for your product, service, or expertise.

Why should you create a brand page

1st page ranking showing your Google+ page on Google search

Can dominate your industry with effective strategy – less competition on this platform

Great platform to allow your customers, fans, and advocates to tell your story

Strategy for creating your Google+ Plan

Determine your target audience Search for target audience, add to

your circles Create your content bubble (different

than other platforms) Track growth, learning lessons Re-write your plan

Measuring effectiveness of your Google+ activity

Determine what you want to measure Size of audience Amount of engagement Lead generation Better customer service

Set up analytics tracking Create spreadsheet Conversions to website

To summarize

Determine where you spend the bulk of your time online and what benefits you’re seeing from those efforts

Research or outsource your social media marketing needs as it applies to your business

Create a plan, monitor and evaluate, adjust as needed

Have fun!!!

Questions?