1

Macro trends 2014

The Bridge business innovators

Auteur: Tom Gouman

2

RETHINKING

ENERGY

ONLINE

BUSINESS

INCREASING

TRANSPARANCY

EMERGING

MARKETS

SMART

TECHNOLOGY

MASS

CUSTOMIZATION

NO MORE

OWNERSHIP

CIRCULAR

ECONOMY

BIG

DATA

9 TRENDS THAT WILL SHAPE THE FUTURE OF YOUR BUSINESS

3

INCREASING TRANSPARANCY

T r a n s p a r e n c y i m p l i e s

openness, communication,

a n d a c c o u n t a b i l i t y .

B u s i n e s s e s a n d

Governments must have an

attractive ethical dimension

and practice a ‘genuine caring

attitude’. Tomorrow’s citizens

want fair trade and traceability, he

w a n t s m o r e m e a n i n g .

McDonald’s Australia Taking the initiative to proactively address

customer questions, McDonald’s opened the door to dialogue with consumers about its menu items and ingredients, featuring an

“Our Food. Your Questions.” page

4

EMERGING MARKETS (BRIC)

Asia and other new

economies have become

major players that will

define future business,

science and leadership

agendas. These new

Superpowers are

presenting both a wealth

of new challenges and

o p p o r t u n i t i e s .

GE developed a low-cost handheld heart scanner for the Indian market, which ultimately

also went on sale in the US.

5

RETHINKING ENERGY

The reality of Global warming has

caused us to rethink energy. With

better use of renewable and

c l e a n e n e r g y , e n e r g y

management connects resource

conservation, climate protection

and cost savings while users

have permanent access to energy

they need and bring back energy

t o t h e n e t .

Vandebron.nl is the first online platform where you can buy renewable energy directly from the source. Customers know where they pay for and where their energy comes from. As a customer you are free to choose your own energy source,

such as wind-, water-, bio- or solar energy.

6

CIRCULAR ECONOMY

A restorative economy where materials and nutrients,

after being used, either flow

back to the biosphere safely or

a r e r e c y c l e d f o r n e w

applications (not entering

t h e b i o s p h e r e a t a l l ) .

Starbucks is aiming to turn thousands of tons of its waste coffee grounds and food

into everyday products by using bacteria to generate succinic acid which can then be

used in a range of products from detergents to bio-plastics and medicines.

7

SMART TECHNOLOGY

One of the greatest benefits of

digital technology has been

the empowerment of individuals.

Technology is faster, better

s m a r t e r , a n d , i n t h i s

accelerated, borderless, wireless

world, we are making instant

choices about who we are, what

we do, and what we want. This

includes 3D printing, mobile,

a d v a n c e d r o b o t i c s e t c .

Amazon is testing unmanned drones to deliver goods to customers. The drones,

called Octocopters, could deliver packages weighing up to 2.3kg to customers within

30 minutes of them placing the order

8

FROM OWNERSHIP TO USE

Buying and owning products is

s o m e t h i n g o f t h e p a s t .

Consumers and business turn

to business models where they

pay for the use

of a product instead of owning

t h e p r o d u c t .

Cars generally aren't used much. They sit in parking lots burning their owner's money.

By facilitating peer to peer car rental SnappCar offers a way to make mobility

far more efficient.

9

ONLINE BUSINESS

Online or E-business is the

application of information and

communication technologies

( ICT) in support o f a l l the

act ivi t ies o f business . The

i m p o r t a n c e o f o n l i n e

marketing and selling your

products through online channels

i s i n c r e a s i n g .

Quirky enables individual product developers to co-develop, manufacture and market their products. Quirky profits from selling these products in an online shop.

Designers share in the revenues.

10

BIG DATA

Big data is the term for a

collection of data sets so

large and complex that it

becomes difficult to process

u s i n g o n - h a n d d a t a b a s e

management tools or traditional

data processing applications.

The challenges include capture,

curat ion, storage, search,

sharing, transfer, analysis,

a n d v i s u a l i z a t i o n

Instead of hand-crafting a new design for a disposable diaper, Procter & Gamble uses modeling and simulation to create

thousands of iterations in seconds in order to find the best design for a disposable

diaper.

11

MASS CUSTOMIZATION

Delivering wide-market goods

and services that are modified to

s a t i s f y a s p e c i f i c

customer’s need. Mass

customization is a marketing and

manufacturing technique that

combines the flexibility and

personalization of "custom-

made" with the low unit costs

associated with mass production

Individual design defines the Opel ADAM. There is no other car in this class in the world that can offer more than 61,000

variants for the exterior and nearly 82,000 for the interior. The Opel Adam was

rewarded with a ‘red dot design award’